Earth Choice vs Finish:Which is more popular by branded search in New Zealand?
In August 2026, Finish had more branded searches than Earth Choice among dishwashing brands in New Zealand. Finish was estimated to have 4.2K branded searches compared to Earth Choice’s 20, and held a 30.3% Share of Search versus Earth Choice’s 0.14%.
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Which is more popular in search, Earth Choice or Finish?
Compare the dishwasher tablet and dishwashing liquid brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Finish, Earth Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Finish | Morning Fresh | Earth Choice |
|---|---|---|---|---|
| Oct 2025 | 67.1% | 28.4% | 4.4% | 0.19% |
| Nov 2025 | 74.1% | 22.5% | 3.3% | 0.17% |
| Dec 2025 | 68.5% | 26.5% | 4.7% | 0.32% |
| Jan 2026 | 66.1% | 28.5% | 5.1% | 0.26% |
| Feb 2026 | 63% | 32.2% | 4.6% | 0.19% |
| Mar 2026 | 58.2% | 35.1% | 6.3% | 0.4% |
| Apr 2026 | 60.7% | 32.7% | 6.3% | 0.32% |
| May 2026 | 59% | 33% | 7.8% | 0.23% |
| Jun 2026 | 63.4% | 29.9% | 6.5% | 0.17% |
| Jul 2026 | 61.7% | 31.9% | 6.2% | 0.3% |
| Aug 2026 | 63.6% | 30.3% | 6% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Earth Choice and Finish comparison changed over the last 12 months?
3 findings
- Finish was ahead of Earth Choice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Earth Choice’s estimated Share of Search among dishwashing brands in New Zealand moved from 0.19% to 0.14%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand moved from 28.4% to 30.3%, and its estimated monthly branded searches moved from 2.9K to 4.2K.
How did search popularity change for New Zealand dishwashing brands in August 2026?
1 change
In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Earth Choice’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth Choice
4 branded search terms
- earth choice dishwasher powder
- earth choice dishwasher tablets
- earth choice dishwashing
- earth choice dishwashing liquid
Finish
16 branded search terms
- classic finish dishwasher tablets
- finish dishwasher powder
- finish dishwasher tablets
- finish dishwasher tablets 100
- finish dishwasher tablets 110
- finish dishwasher tablets 120
- finish dishwashing liquid
- finish powerball
- finish powerball dishwasher tablets
- finish powerball quantum
- finish powerball ultimate
- finish quantum
- finish quantum dish detergent
- finish quantum ultimate pro
- finish ultimate dishwasher tablets
- finish ultimate dishwasher tablets 100
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.