Brandwave

ecostore vs Finish:Which is more popular by branded search in New Zealand?

In August 2026, ecostore had more branded searches than Finish among dishwashing brands in New Zealand. ecostore was estimated to have 8.8K branded searches compared to Finish’s 4.2K, and held a 63.6% Share of Search versus Finish’s 30.3%.

Share of Search among dishwashing brands in New Zealand in August 2026Which is more popular in search, ecostore or Finish?
ecostore63.6%8.8K searches
vs
Finish30.3%4.2K searches

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Which is more popular in search, ecostore or Finish?

Compare the dishwasher tablet and dishwashing liquid brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ecostore and Finish among dishwashing brands in New Zealand, by month

Share of Search by month for ecostore, Finish. The figures are in the table below the chart.

View monthly share of search table
MonthecostoreFinishMorning FreshEarth Choice
Oct 202567.1%28.4%4.4%0.19%
Nov 202574.1%22.5%3.3%0.17%
Dec 202568.5%26.5%4.7%0.32%
Jan 202666.1%28.5%5.1%0.26%
Feb 202663%32.2%4.6%0.19%
Mar 202658.2%35.1%6.3%0.4%
Apr 202660.7%32.7%6.3%0.32%
May 202659%33%7.8%0.23%
Jun 202663.4%29.9%6.5%0.17%
Jul 202661.7%31.9%6.2%0.3%
Aug 202663.6%30.3%6%0.14%
Sep 2026————

How has the ecostore and Finish comparison changed over the last 12 months?

  • ecostore was ahead of Finish in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ecostore’s estimated Share of Search among dishwashing brands in New Zealand moved from 67.1% to 63.6%, and its estimated monthly branded searches moved from 6.9K to 8.8K.
  • Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand moved from 28.4% to 30.3%, and its estimated monthly branded searches moved from 2.9K to 4.2K.

How did search popularity change for New Zealand dishwashing brands in August 2026?

  1. In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%.

  2. In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.

How each brand is measured

Brandwave collects information about searches that people make online using ecostore’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecostore

31 branded search terms

  • eco store
  • eco store dishwasher powder
  • eco store near me
  • eco store shampoo
  • ecostore
  • ecostore com
  • ecostore detergent
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore dishwashing liquid
  • ecostore laundry
  • ecostore laundry liquid
  • ecostore laundry powder
  • ecostore laundry soaker
  • ecostore nappy balm
  • ecostore near me
  • ecostore nz
  • ecostore online
  • ecostore refill
  • ecostore rinse aid
  • ecostore sensitive laundry liquid
  • ecostore sensitive laundry powder
  • ecostore shampoo
  • ecostore shampoo and conditioner
  • ecostore ultra power
  • ecostore ultra sensitive
  • ecostore ultra sensitive laundry liquid
  • ecostore ultra sensitive shampoo
  • ecostore wool wash
  • the ecostore

Finish

16 branded search terms

  • classic finish dishwasher tablets
  • finish dishwasher powder
  • finish dishwasher tablets
  • finish dishwasher tablets 100
  • finish dishwasher tablets 110
  • finish dishwasher tablets 120
  • finish dishwashing liquid
  • finish powerball
  • finish powerball dishwasher tablets
  • finish powerball quantum
  • finish powerball ultimate
  • finish quantum
  • finish quantum dish detergent
  • finish quantum ultimate pro
  • finish ultimate dishwasher tablets
  • finish ultimate dishwasher tablets 100

How the Brand Demand Index is measured

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