ecostore vs Morning Fresh:Which is more popular by branded search in New Zealand?
In August 2026, ecostore had more branded searches than Morning Fresh among dishwashing brands in New Zealand. ecostore was estimated to have 8.8K branded searches compared to Morning Fresh’s 830, and held a 63.6% Share of Search versus Morning Fresh’s 6%.
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Which is more popular in search, ecostore or Morning Fresh?
Compare the dishwasher tablet and dishwashing liquid brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ecostore, Morning Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Finish | Morning Fresh | Earth Choice |
|---|---|---|---|---|
| Oct 2025 | 67.1% | 28.4% | 4.4% | 0.19% |
| Nov 2025 | 74.1% | 22.5% | 3.3% | 0.17% |
| Dec 2025 | 68.5% | 26.5% | 4.7% | 0.32% |
| Jan 2026 | 66.1% | 28.5% | 5.1% | 0.26% |
| Feb 2026 | 63% | 32.2% | 4.6% | 0.19% |
| Mar 2026 | 58.2% | 35.1% | 6.3% | 0.4% |
| Apr 2026 | 60.7% | 32.7% | 6.3% | 0.32% |
| May 2026 | 59% | 33% | 7.8% | 0.23% |
| Jun 2026 | 63.4% | 29.9% | 6.5% | 0.17% |
| Jul 2026 | 61.7% | 31.9% | 6.2% | 0.3% |
| Aug 2026 | 63.6% | 30.3% | 6% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the ecostore and Morning Fresh comparison changed over the last 12 months?
3 findings
- ecostore was ahead of Morning Fresh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ecostore’s estimated Share of Search among dishwashing brands in New Zealand moved from 67.1% to 63.6%, and its estimated monthly branded searches moved from 6.9K to 8.8K.
- Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand moved from 4.4% to 6%, and its estimated monthly branded searches moved from 450 to 830.
How did search popularity change for New Zealand dishwashing brands in August 2026?
2 changes
In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%.
Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ecostore’s and Morning Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ecostore
31 branded search terms
- eco store
- eco store dishwasher powder
- eco store near me
- eco store shampoo
- ecostore
- ecostore com
- ecostore detergent
- ecostore dishwasher
- ecostore dishwasher powder
- ecostore dishwasher tablets
- ecostore dishwashing liquid
- ecostore laundry
- ecostore laundry liquid
- ecostore laundry powder
- ecostore laundry soaker
- ecostore nappy balm
- ecostore near me
- ecostore nz
- ecostore online
- ecostore refill
- ecostore rinse aid
- ecostore sensitive laundry liquid
- ecostore sensitive laundry powder
- ecostore shampoo
- ecostore shampoo and conditioner
- ecostore ultra power
- ecostore ultra sensitive
- ecostore ultra sensitive laundry liquid
- ecostore ultra sensitive shampoo
- ecostore wool wash
- the ecostore
Morning Fresh
9 branded search terms
- dishwashing liquid morning fresh
- morning fresh
- morning fresh dish soap
- morning fresh dishwasher powder
- morning fresh dishwasher tablets
- morning fresh nz
- morning fresh washing up liquid
- morningfresh
- morningfresh com au
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.