Earth Choice vs Morning Fresh:Which is more popular by branded search in New Zealand?
In August 2026, Morning Fresh had more branded searches than Earth Choice among dishwashing brands in New Zealand. Morning Fresh was estimated to have 830 branded searches compared to Earth Choice’s 20, and held a 6% Share of Search versus Earth Choice’s 0.14%.
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Which is more popular in search, Earth Choice or Morning Fresh?
Compare the dishwasher tablet and dishwashing liquid brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morning Fresh, Earth Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Finish | Morning Fresh | Earth Choice |
|---|---|---|---|---|
| Oct 2025 | 67.1% | 28.4% | 4.4% | 0.19% |
| Nov 2025 | 74.1% | 22.5% | 3.3% | 0.17% |
| Dec 2025 | 68.5% | 26.5% | 4.7% | 0.32% |
| Jan 2026 | 66.1% | 28.5% | 5.1% | 0.26% |
| Feb 2026 | 63% | 32.2% | 4.6% | 0.19% |
| Mar 2026 | 58.2% | 35.1% | 6.3% | 0.4% |
| Apr 2026 | 60.7% | 32.7% | 6.3% | 0.32% |
| May 2026 | 59% | 33% | 7.8% | 0.23% |
| Jun 2026 | 63.4% | 29.9% | 6.5% | 0.17% |
| Jul 2026 | 61.7% | 31.9% | 6.2% | 0.3% |
| Aug 2026 | 63.6% | 30.3% | 6% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Earth Choice and Morning Fresh comparison changed over the last 12 months?
3 findings
- Morning Fresh was ahead of Earth Choice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Earth Choice’s estimated Share of Search among dishwashing brands in New Zealand moved from 0.19% to 0.14%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand moved from 4.4% to 6%, and its estimated monthly branded searches moved from 450 to 830.
How did search popularity change for New Zealand dishwashing brands in August 2026?
1 change
Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Earth Choice’s and Morning Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth Choice
4 branded search terms
- earth choice dishwasher powder
- earth choice dishwasher tablets
- earth choice dishwashing
- earth choice dishwashing liquid
Morning Fresh
9 branded search terms
- dishwashing liquid morning fresh
- morning fresh
- morning fresh dish soap
- morning fresh dishwasher powder
- morning fresh dishwasher tablets
- morning fresh nz
- morning fresh washing up liquid
- morningfresh
- morningfresh com au
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.