Brandwave

Earth Choice vs ecostore:Which is more popular?

In September 2026, ecostore had more branded searches than Earth Choice among dishwasher powder brands in New Zealand. ecostore had about 2,930 branded searches, while Earth Choice had 50. ecostore made up 84.2% of all dishwasher powder brand searches we track, and Earth Choice accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about dishwasher powder brands, ecostore appeared in four of the five answers and Earth Choice in none.

Among dishwasher powder brands in New Zealand in September 2026

Who do people search for more?

ecostore, about 59 searches for every 1 for Earth Choice

ecostore 2.9K searchesEarth Choice 50 searches

Who does AI mention more?

ecostore, mentioned in 4 of 5 answers, Earth Choice in 0

ecostore in 4 of 5Earth Choice in 0 of 5

Who does AI recommend more?

ecostore, the only one of the two named

ecostore first in 3Earth Choice never named

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Top dishwasher powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Earth Choice did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Finish1st
  2. ecostore2nd
  3. Earth Choice–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Finish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earth Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher powder brands

5 answers

  • Asked ChatGPT

    “Which dishwasher powder brand should I buy in New Zealand?”

    1. 1Finish
    2. 2ecostore

  • Asked ChatGPT

    “What are the best dishwasher powder brands in New Zealand?”

    1. 1ecostore
    2. 2Finish

  • Asked ChatGPT

    “What's the best dishwasher powder brand in New Zealand for everyday cleaning?”

    1. 1Finish

  • Searched Google, AI Overview

    “dishwasher powder nz”

    1. 1Finish
    2. 2ecostore

  • Searched Google, AI Overview

    “eco dishwasher powder”

    1. 1ecostore

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Earth Choice or ecostore more popular in search?

This chart shows how often people search Google for Earth Choice and ecostore by name. Each line represents a brand's share of searches for all three dishwasher powder brands we track, month by month, from searches in New Zealand.

Earth Choice and ecostore among dishwasher powder brands in New Zealand, by month

Share of searches by month for ecostore, Earth Choice. The figures are in the table below the chart.

View monthly share of searches table
MonthecostoreFinishEarth Choice
Oct 202587.6%11.7%0.63%
Nov 202588.9%10.6%0.53%
Dec 202587.8%11.1%1%
Jan 202687.1%12%0.9%
Feb 202685.6%13.4%0.96%
Mar 202680.3%18.8%0.9%
Apr 202686.6%11.9%1.5%
May 202683.9%14.9%1.2%
Jun 202686.8%12.3%0.92%
Jul 202682.4%16.1%1.5%
Aug 202684.9%14.3%0.82%
Sep 202684.2%14.4%1.4%

How has the Earth Choice and ecostore comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand dishwasher powder brands in September 2026?

2 changes

  1. In September 2026, Earth Choice gained share of searches among dishwasher powder brands in New Zealand, from 0.82% to 1.4%.

  2. In September 2026, ecostore lost share of searches among dishwasher powder brands in New Zealand, from 84.9% to 84.2%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Earth Choice’s and ecostore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earth Choice

2 branded search terms

  • earth choice
  • earth choice dishwashing

ecostore

11 branded search terms

  • eco store
  • ecostore
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore ultra power
  • ecostore ultra sensitive
  • the ecostore

How the Brand Demand Index is measured

Other head-to-heads among dishwasher powder brands

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