How popular isNurofen in search?

In August 2026, there were an estimated 7.2K branded searches for Nurofen in New Zealand which is up 56.1% over the last 11 months. Nurofen holds 41.6% estimated Share of Search among New Zealand pain relief brands and is ranked 2nd of 4 competitors for search popularity.

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Which pain relief brands compete with Nurofen?

Nurofen against pain relief brands in New Zealand, by month

Month	Panadol	Nurofen	Disprin	Voltaren
Oct 2025	47.9%	39.2%	7.1%	5.9%
Nov 2025	47.4%	39.5%	6.7%	6.4%
Dec 2025	50.7%	37.3%	6.6%	5.5%
Jan 2026	45.6%	42%	6.6%	5.8%
Feb 2026	48.5%	39.4%	6.9%	5.2%
Mar 2026	45.4%	44.1%	5.9%	4.6%
Apr 2026	46.8%	42.5%	5.7%	5.1%
May 2026	48%	40.9%	6.3%	4.8%
Jun 2026	46.6%	43.5%	5.2%	4.7%
Jul 2026	45.2%	44%	6.2%	4.6%
Aug 2026	49.6%	41.6%	5.3%	3.5%
Sep 2026	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Panadol	49.6%	8.6K	+47.6%	+4.4 points
2, held 2nd	Nurofen Reckitt	41.6%	7.2K	+27.1%	-2.5 points
3, held 3rd	Disprin Reckitt	5.3%	920	+16.5%	-0.8 points
4, held 4th	Voltaren	3.5%	610	+3.4%	-1.1 points

1.Panadol
49.6%
held 1st · 8.6K estimated branded searches · +47.6% vs prior month · +4.4 points
2.Nurofen
41.6%
held 2nd · 7.2K estimated branded searches · +27.1% vs prior month · -2.5 points
3.Disprin
5.3%
held 3rd · 920 estimated branded searches · +16.5% vs prior month · -0.8 points
4.Voltaren
3.5%
held 4th · 610 estimated branded searches · +3.4% vs prior month · -1.1 points

Compare search popularity between Nurofen and its closest rivals

How has branded search demand for Nurofen changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Nurofen in New Zealand rose from 4.6K to 7.2K.
Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand increased from 39.2% to 41.6%.
Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand peaked at 44.1% in March 2026 and was lowest at 37.3% in December 2025.

How did search popularity change for New Zealand pain relief brands in August 2026?

4 changes

In August 2026, Panadol gained estimated Share of Search among pain relief brands in New Zealand, from 45.2% to 49.6%.
In August 2026, Nurofen lost estimated Share of Search among pain relief brands in New Zealand, from 44% to 41.6%.
In August 2026, Voltaren lost estimated Share of Search among pain relief brands in New Zealand, from 4.6% to 3.5%.
In August 2026, Disprin lost estimated Share of Search among pain relief brands in New Zealand, from 6.2% to 5.3%.

How is Nurofen measured?

Brandwave collects information about searches that people make online using Nurofen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms