Brandwave

Nurofen vs Voltaren:Which is more popular by branded search in New Zealand?

In August 2026, Nurofen had more branded searches than Voltaren among pain relief brands in New Zealand. Nurofen was estimated to have 7.2K branded searches compared to Voltaren’s 610, and held a 41.6% Share of Search versus Voltaren’s 3.5%.

Share of Search among pain relief brands in New Zealand in August 2026Which is more popular in search, Nurofen or Voltaren?
Nurofen41.6%7.2K searches
vs
Voltaren3.5%610 searches

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Which is more popular in search, Nurofen or Voltaren?

Compare the over-the-counter pain relief brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nurofen and Voltaren among pain relief brands in New Zealand, by month

Share of Search by month for Nurofen, Voltaren. The figures are in the table below the chart.

View monthly share of search table
MonthPanadolNurofenDisprinVoltaren
Oct 202547.9%39.2%7.1%5.9%
Nov 202547.4%39.5%6.7%6.4%
Dec 202550.7%37.3%6.6%5.5%
Jan 202645.6%42%6.6%5.8%
Feb 202648.5%39.4%6.9%5.2%
Mar 202645.4%44.1%5.9%4.6%
Apr 202646.8%42.5%5.7%5.1%
May 202648%40.9%6.3%4.8%
Jun 202646.6%43.5%5.2%4.7%
Jul 202645.2%44%6.2%4.6%
Aug 202649.6%41.6%5.3%3.5%
Sep 2026————

How has the Nurofen and Voltaren comparison changed over the last 12 months?

  • Nurofen was ahead of Voltaren in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand moved from 39.2% to 41.6%, and its estimated monthly branded searches moved from 4.6K to 7.2K.
  • Across the 11 months ending August 2026, Voltaren’s estimated Share of Search among pain relief brands in New Zealand moved from 5.9% to 3.5%, and its estimated monthly branded searches moved from 690 to 610.

How did search popularity change for New Zealand pain relief brands in August 2026?

  1. In August 2026, Nurofen lost estimated Share of Search among pain relief brands in New Zealand, from 44% to 41.6%.

  2. In August 2026, Voltaren lost estimated Share of Search among pain relief brands in New Zealand, from 4.6% to 3.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Nurofen’s and Voltaren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nurofen

16 branded search terms

  • childrens nurofen
  • gel nurofen
  • nurofen
  • nurofen 96 tablets
  • nurofen for toothache
  • nurofen headache
  • nurofen ibuprofen
  • nurofen liquid
  • nurofen liquid capsules
  • nurofen near me
  • nurofen nz
  • nurofen pain relief
  • nurofen period pain
  • nurofen tableta
  • nurofen zavance
  • nurofen zavance liquid capsules

Voltaren

4 branded search terms

  • voltaren and paracetamol
  • voltaren headache
  • voltaren near me
  • voltaren new zealand

How the Brand Demand Index is measured

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