Brandwave

How popular isNaprogesic?

In September 2026, people searched for Naprogesic by name about 1,100 times in New Zealand, a 7.8% increase from the previous year. These searches made up 6.1% of all New Zealand pain relief brand searches, placing Naprogesic fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pain relief brands, Naprogesic appeared in one of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Naprogesic is the fifth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. PanadolShare of searches 34.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NurofenShare of searches 26.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Deep HeatShare of searches 16%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. MaxigesicShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. NaprogesicShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naprogesic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Naprogesic is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panadol1st
  2. Nurofen2nd
  3. Maxigesic3rd
  4. Voltaren4th
  5. Deep Heat5th
  6. Disprin6th
  7. Naprogesic7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Panadol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nurofen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voltaren3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxigesic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deep Heat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naprogesic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disprin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pain relief brands compete with Naprogesic?

Naprogesic against pain relief brands in New Zealand, by month

Share of searches by month for Panadol, Nurofen, Deep Heat, Maxigesic, Naprogesic, Disprin. The figures are in the table below the chart.

View monthly share of searches table
MonthPanadolNurofenDeep HeatMaxigesicNaprogesicDisprinVoltaren
Oct 202534.9%27%12.8%13.4%6.9%4.4%0.61%
Nov 202535%26.8%13.4%13%6.8%4.1%0.85%
Dec 202538.6%25.7%12.5%12.2%6.4%4%0.63%
Jan 202635.3%28.5%13.4%11.2%7%3.9%0.63%
Feb 202636.8%25.3%14%11.8%7.2%4.3%0.59%
Mar 202634.2%28.8%12.7%13.2%6.7%3.8%0.54%
Apr 202632.6%26.2%12.5%18.5%6.3%3.2%0.66%
May 202633.8%25.4%15.1%15.1%6.2%3.8%0.69%
Jun 202633.2%28.8%15.1%13.1%6.2%3.1%0.5%
Jul 202632.2%28.5%14.7%14.3%6%3.7%0.61%
Aug 202637.1%27.1%13.6%13.7%4.7%3.2%0.56%
Sep 202634.5%26.5%16%12.8%6.1%3.9%0.39%

  1. 1.Panadol

    34.5%

    Held 1st. 6.3K estimated branded searches, -20.6% vs prior month. Share -2.6 points.

  2. 2.Nurofen

    26.5%

    Held 2nd. 4.8K estimated branded searches, -16.5% vs prior month. Share -0.6 points.

  3. 3.Deep Heat

    16%

    Moved from 4th to 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.Maxigesic

    12.8%

    Moved from 3rd to 4th. 2.3K estimated branded searches, -20.2% vs prior month. Share -0.9 points.

  5. 5.Naprogesic

    6.1%

    Held 5th. 1.1K estimated branded searches, +11.1% vs prior month. Share +1.4 points.

  6. 6.Disprin

    3.9%

    Held 6th. 700 estimated branded searches, +1.4% vs prior month. Share +0.6 points.

  7. 7.Voltaren

    0.39%

    Held 7th. 70 estimated branded searches, -41.7% vs prior month. Share -0.2 points.

Compare popularity between Naprogesic and its closest rivals

Every comparison with Naprogesic

6 comparisons

How has branded search demand for Naprogesic changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Naprogesic in New Zealand rose from 1K to 1.1K.
  • Across the 12 months ending September 2026, Naprogesic’s share of searches among pain relief brands in New Zealand decreased from 6.9% to 6.1%.
  • Across the 12 months ending September 2026, Naprogesic’s share of searches among pain relief brands in New Zealand peaked at 7.2% in February 2026 and was lowest at 4.7% in August 2026.

How did search popularity change for New Zealand pain relief brands in September 2026?

6 changes

  1. In September 2026, Deep Heat overtook Maxigesic to rank 3rd among pain relief brands in New Zealand, with 16% of the searches.

  2. In September 2026, Naprogesic gained share of searches among pain relief brands in New Zealand, from 4.7% to 6.1%.

  3. In September 2026, Disprin gained share of searches among pain relief brands in New Zealand, from 3.2% to 3.9%.

  4. In September 2026, Panadol lost share of searches among pain relief brands in New Zealand, from 37.1% to 34.5%.

  5. In September 2026, Maxigesic lost share of searches among pain relief brands in New Zealand, from 13.7% to 12.8%.

  6. In September 2026, Nurofen lost share of searches among pain relief brands in New Zealand, from 27.1% to 26.5%.

How are Naprogesic’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Naprogesic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • naprogesic
  • naprogesic 24 tablets
  • naprogesic chemist
  • naprogesic dosage
  • naprogesic ingredients
  • naprogesic period pain
  • naprogesic tablet

How the Brand Demand Index is measured

Who owns Naprogesic?

Naprogesic is owned by Bayer. Brandwave also tracks Bayer Crop Science, owned by the same company, in New Zealand.

Do you work for Naprogesic? To request corrections or removal please contact us via our support page and we will be happy to assist.

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