Brandwave

Maxigesic vs Naprogesic:Which is more popular?

In September 2026, Maxigesic had more branded searches than Naprogesic among pain relief brands in New Zealand. Maxigesic had about 2,330 branded searches, while Naprogesic had 1,100. Maxigesic made up 12.8% of all pain relief brand searches we track, and Naprogesic accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Maxigesic appeared in two of the five answers and Naprogesic in one. Maxigesic was mentioned before Naprogesic in two out of three answers that named either.

Among pain relief brands in New Zealand in September 2026

Who do people search for more?

Maxigesic, about 2 searches for every 1 for Naprogesic

Maxigesic 2.3K searchesNaprogesic 1.1K searches

Who does AI mention more?

Maxigesic, mentioned in 2 of 5 answers, Naprogesic in 1

Maxigesic in 2 of 5Naprogesic in 1 of 5

Who does AI recommend more?

Maxigesic, named ahead of Naprogesic in 2 of 3 answers

Maxigesic first in 2Naprogesic first in 1

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maxigesic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Naprogesic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxigesic was listed before Naprogesic in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panadol1st
  2. Nurofen2nd
  3. Maxigesic3rd
  4. Voltaren4th
  5. Deep Heat5th
  6. Disprin6th
  7. Naprogesic7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Panadol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nurofen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voltaren3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxigesic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deep Heat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naprogesic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disprin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Maxigesic or Naprogesic more popular in search?

This chart shows how often people search Google for Maxigesic and Naprogesic by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in New Zealand.

Maxigesic and Naprogesic among pain relief brands in New Zealand, by month

Share of searches by month for Maxigesic, Naprogesic. The figures are in the table below the chart.

View monthly share of searches table
MonthPanadolNurofenDeep HeatMaxigesicNaprogesicDisprinVoltaren
Oct 202534.9%27%12.8%13.4%6.9%4.4%0.61%
Nov 202535%26.8%13.4%13%6.8%4.1%0.85%
Dec 202538.6%25.7%12.5%12.2%6.4%4%0.63%
Jan 202635.3%28.5%13.4%11.2%7%3.9%0.63%
Feb 202636.8%25.3%14%11.8%7.2%4.3%0.59%
Mar 202634.2%28.8%12.7%13.2%6.7%3.8%0.54%
Apr 202632.6%26.2%12.5%18.5%6.3%3.2%0.66%
May 202633.8%25.4%15.1%15.1%6.2%3.8%0.69%
Jun 202633.2%28.8%15.1%13.1%6.2%3.1%0.5%
Jul 202632.2%28.5%14.7%14.3%6%3.7%0.61%
Aug 202637.1%27.1%13.6%13.7%4.7%3.2%0.56%
Sep 202634.5%26.5%16%12.8%6.1%3.9%0.39%

How has the Maxigesic and Naprogesic comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pain relief brands in September 2026?

3 changes
  1. In September 2026, Deep Heat overtook Maxigesic to rank 3rd among pain relief brands in New Zealand, with 16% of the searches.

  2. In September 2026, Naprogesic gained share of searches among pain relief brands in New Zealand, from 4.7% to 6.1%.

  3. In September 2026, Maxigesic lost share of searches among pain relief brands in New Zealand, from 13.7% to 12.8%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Maxigesic’s and Naprogesic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maxigesic

8 branded search terms

  • maxigesic
  • maxigesic countdown
  • maxigesic dosage
  • maxigesic pain relief
  • maxigesic pe
  • maxigesic tablets
  • maxigesic tablets uses
  • maxigesic triple action

Naprogesic

7 branded search terms

  • naprogesic
  • naprogesic 24 tablets
  • naprogesic chemist
  • naprogesic dosage
  • naprogesic ingredients
  • naprogesic period pain
  • naprogesic tablet

How the Brand Demand Index is measured

Other head-to-heads among pain relief brands

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