Brandwave

How popular isVoltaren?

In September 2026, people searched for Voltaren by name about 70 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 0.39% of all New Zealand pain relief brand searches, placing Voltaren seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about pain relief brands, Voltaren appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Voltaren is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. PanadolShare of searches 34.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NurofenShare of searches 26.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Deep HeatShare of searches 16%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. MaxigesicShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. VoltarenShare of searches 0.39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Voltaren was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Voltaren is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panadol1st
  2. Nurofen2nd
  3. Maxigesic3rd
  4. Voltaren4th
  5. Deep Heat5th
  6. Disprin6th
  7. Naprogesic7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Panadol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nurofen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voltaren3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxigesic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deep Heat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naprogesic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disprin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pain relief brands compete with Voltaren?

Voltaren against pain relief brands in New Zealand, by month

Share of searches by month for Panadol, Nurofen, Deep Heat, Maxigesic, Naprogesic, Disprin, Voltaren. The figures are in the table below the chart.

View monthly share of searches table
MonthPanadolNurofenDeep HeatMaxigesicNaprogesicDisprinVoltaren
Oct 202534.9%27%12.8%13.4%6.9%4.4%0.61%
Nov 202535%26.8%13.4%13%6.8%4.1%0.85%
Dec 202538.6%25.7%12.5%12.2%6.4%4%0.63%
Jan 202635.3%28.5%13.4%11.2%7%3.9%0.63%
Feb 202636.8%25.3%14%11.8%7.2%4.3%0.59%
Mar 202634.2%28.8%12.7%13.2%6.7%3.8%0.54%
Apr 202632.6%26.2%12.5%18.5%6.3%3.2%0.66%
May 202633.8%25.4%15.1%15.1%6.2%3.8%0.69%
Jun 202633.2%28.8%15.1%13.1%6.2%3.1%0.5%
Jul 202632.2%28.5%14.7%14.3%6%3.7%0.61%
Aug 202637.1%27.1%13.6%13.7%4.7%3.2%0.56%
Sep 202634.5%26.5%16%12.8%6.1%3.9%0.39%

  1. 1.Panadol

    34.5%

    Held 1st. 6.3K estimated branded searches, -20.6% vs prior month. Share -2.6 points.

  2. 2.Nurofen

    26.5%

    Held 2nd. 4.8K estimated branded searches, -16.5% vs prior month. Share -0.6 points.

  3. 3.Deep Heat

    16%

    Moved from 4th to 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.Maxigesic

    12.8%

    Moved from 3rd to 4th. 2.3K estimated branded searches, -20.2% vs prior month. Share -0.9 points.

  5. 5.Naprogesic

    6.1%

    Held 5th. 1.1K estimated branded searches, +11.1% vs prior month. Share +1.4 points.

  6. 6.Disprin

    3.9%

    Held 6th. 700 estimated branded searches, +1.4% vs prior month. Share +0.6 points.

  7. 7.Voltaren

    0.39%

    Held 7th. 70 estimated branded searches, -41.7% vs prior month. Share -0.2 points.

Compare popularity between Voltaren and its closest rivals

Every comparison with Voltaren

6 comparisons

How has branded search demand for Voltaren changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Voltaren in New Zealand fell from 90 to 70.
  • Across the 12 months ending September 2026, Voltaren’s share of searches among pain relief brands in New Zealand held steady, from 0.61% to 0.39%.

How did search popularity change for New Zealand pain relief brands in September 2026?

6 changes

  1. In September 2026, Deep Heat overtook Maxigesic to rank 3rd among pain relief brands in New Zealand, with 16% of the searches.

  2. In September 2026, Naprogesic gained share of searches among pain relief brands in New Zealand, from 4.7% to 6.1%.

  3. In September 2026, Disprin gained share of searches among pain relief brands in New Zealand, from 3.2% to 3.9%.

  4. In September 2026, Panadol lost share of searches among pain relief brands in New Zealand, from 37.1% to 34.5%.

  5. In September 2026, Maxigesic lost share of searches among pain relief brands in New Zealand, from 13.7% to 12.8%.

  6. In September 2026, Nurofen lost share of searches among pain relief brands in New Zealand, from 27.1% to 26.5%.

How are Voltaren’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Voltaren’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • voltaren and paracetamol
  • voltaren headache

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