Brandwave

Pain relief brands in New Zealand:Which brands are most popular in search?

In August 2026, Panadol was the most searched among pain relief brands in New Zealand, with an estimated 8.6K branded searches and 49.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Panadol49.6%
  2. Nurofen41.6%
  3. Disprin5.3%
  4. Voltaren3.5%

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Share of SearchLeaderboard

Compare the over-the-counter pain relief brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pain relief brands in New Zealand, by month

Share of Search by month for Panadol, Nurofen, Disprin, Voltaren. The figures are in the table below the chart.

View monthly share of search table
MonthPanadolNurofenDisprinVoltaren
Oct 202547.9%39.2%7.1%5.9%
Nov 202547.4%39.5%6.7%6.4%
Dec 202550.7%37.3%6.6%5.5%
Jan 202645.6%42%6.6%5.8%
Feb 202648.5%39.4%6.9%5.2%
Mar 202645.4%44.1%5.9%4.6%
Apr 202646.8%42.5%5.7%5.1%
May 202648%40.9%6.3%4.8%
Jun 202646.6%43.5%5.2%4.7%
Jul 202645.2%44%6.2%4.6%
Aug 202649.6%41.6%5.3%3.5%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Panadol

    49.6%

    held 1st · 8.6K estimated branded searches · +47.6% vs prior month · +4.4 points

  2. 2.Nurofen

    41.6%

    held 2nd · 7.2K estimated branded searches · +27.1% vs prior month · -2.5 points

  3. 3.Disprin

    5.3%

    held 3rd · 920 estimated branded searches · +16.5% vs prior month · -0.8 points

  4. 4.Voltaren

    3.5%

    held 4th · 610 estimated branded searches · +3.4% vs prior month · -1.1 points

Compare search popularity between leading brands

Which brand is most popular in search among pain relief brands in New Zealand?

In August 2026, Panadol was the most searched among pain relief brands in New Zealand, with an estimated 8.6K branded searches and 49.6% estimated Share of Search within this set. Nurofen is in 2nd place, 8 percentage points behind at 41.6% Share of Search.

New Zealand pain relief brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Panadol47.9% → 49.6%50.7%Dec 202545.2%Jul 20261st
Nurofen39.2% → 41.6%44.1%Mar 202637.3%Dec 20252nd
Disprin7.1% → 5.3%7.1%Oct 20255.2%Jun 20263rd
Voltaren5.9% → 3.5%6.4%Nov 20253.5%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Panadol’s estimated Share of Search among pain relief brands in New Zealand increased from 47.9% to 49.6%.
  • Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand increased from 39.2% to 41.6%.
  • Across the 11 months ending August 2026, Disprin’s estimated Share of Search among pain relief brands in New Zealand decreased from 7.1% to 5.3%.
  • Across the 11 months ending August 2026, Voltaren’s estimated Share of Search among pain relief brands in New Zealand decreased from 5.9% to 3.5%.
  • Across the 11 months ending August 2026, Panadol’s estimated Share of Search among pain relief brands in New Zealand peaked at 50.7% in December 2025 and was lowest at 45.2% in July 2026.
  • Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand peaked at 44.1% in March 2026 and was lowest at 37.3% in December 2025.
  • Across the 11 months ending August 2026, Disprin’s estimated Share of Search among pain relief brands in New Zealand peaked at 7.1% in October 2025 and was lowest at 5.2% in June 2026.
  • Across the 11 months ending August 2026, Voltaren’s estimated Share of Search among pain relief brands in New Zealand peaked at 6.4% in November 2025 and was lowest at 3.5% in August 2026.

How did search popularity change for New Zealand pain relief brands in August 2026?

  1. In August 2026, Panadol gained estimated Share of Search among pain relief brands in New Zealand, from 45.2% to 49.6%.

  2. In August 2026, Nurofen lost estimated Share of Search among pain relief brands in New Zealand, from 44% to 41.6%.

  3. In August 2026, Voltaren lost estimated Share of Search among pain relief brands in New Zealand, from 4.6% to 3.5%.

  4. In August 2026, Disprin lost estimated Share of Search among pain relief brands in New Zealand, from 6.2% to 5.3%.

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