Nurofen vs Panadol:Which is more popular by branded search in New Zealand?
In August 2026, Panadol had more branded searches than Nurofen among pain relief brands in New Zealand. Panadol was estimated to have 8.6K branded searches compared to Nurofen’s 7.2K, and held a 49.6% Share of Search versus Nurofen’s 41.6%.
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Which is more popular in search, Nurofen or Panadol?
Compare the over-the-counter pain relief brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Panadol, Nurofen. The figures are in the table below the chart.
View monthly share of search table
| Month | Panadol | Nurofen | Disprin | Voltaren |
|---|---|---|---|---|
| Oct 2025 | 47.9% | 39.2% | 7.1% | 5.9% |
| Nov 2025 | 47.4% | 39.5% | 6.7% | 6.4% |
| Dec 2025 | 50.7% | 37.3% | 6.6% | 5.5% |
| Jan 2026 | 45.6% | 42% | 6.6% | 5.8% |
| Feb 2026 | 48.5% | 39.4% | 6.9% | 5.2% |
| Mar 2026 | 45.4% | 44.1% | 5.9% | 4.6% |
| Apr 2026 | 46.8% | 42.5% | 5.7% | 5.1% |
| May 2026 | 48% | 40.9% | 6.3% | 4.8% |
| Jun 2026 | 46.6% | 43.5% | 5.2% | 4.7% |
| Jul 2026 | 45.2% | 44% | 6.2% | 4.6% |
| Aug 2026 | 49.6% | 41.6% | 5.3% | 3.5% |
| Sep 2026 | — | — | — | — |
How has the Nurofen and Panadol comparison changed over the last 12 months?
3 findings
- Panadol was ahead of Nurofen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand moved from 39.2% to 41.6%, and its estimated monthly branded searches moved from 4.6K to 7.2K.
- Across the 11 months ending August 2026, Panadol’s estimated Share of Search among pain relief brands in New Zealand moved from 47.9% to 49.6%, and its estimated monthly branded searches moved from 5.6K to 8.6K.
How did search popularity change for New Zealand pain relief brands in August 2026?
2 changes
In August 2026, Panadol gained estimated Share of Search among pain relief brands in New Zealand, from 45.2% to 49.6%.
In August 2026, Nurofen lost estimated Share of Search among pain relief brands in New Zealand, from 44% to 41.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Nurofen’s and Panadol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nurofen
16 branded search terms
- childrens nurofen
- gel nurofen
- nurofen
- nurofen 96 tablets
- nurofen for toothache
- nurofen headache
- nurofen ibuprofen
- nurofen liquid
- nurofen liquid capsules
- nurofen near me
- nurofen nz
- nurofen pain relief
- nurofen period pain
- nurofen tableta
- nurofen zavance
- nurofen zavance liquid capsules
Panadol
17 branded search terms
- codeine panadol
- infant panadol
- panadol
- panadol cold and flu
- panadol com
- panadol extra
- panadol headache
- panadol near me
- panadol nz
- panadol online
- panadol optizorb
- panadol pain relief
- panadol paracetamol
- panadol pregnancy
- panadol rapid
- panadol tablets
- panadol v paracetamol
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