Deep Heat vs Maxigesic:Which is more popular?
In September 2026, Deep Heat had more branded searches than Maxigesic among pain relief brands in New Zealand. Deep Heat had about 2,900 branded searches, while Maxigesic had 2,330. Deep Heat made up 16% of all pain relief brand searches we track, and Maxigesic accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Maxigesic appeared in two of the five answers and Deep Heat in one. Maxigesic was mentioned before Deep Heat in two out of three answers that named either.
Who do people search for more?
Deep Heat, about 24% more searches than Maxigesic
Who does AI mention more?
Maxigesic, mentioned in 2 of 5 answers, Deep Heat in 1
Who does AI recommend more?
Maxigesic, named ahead of Deep Heat in 2 of 3 answers
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Top pain relief brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxigesic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Deep Heat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxigesic was listed before Deep Heat in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Panadol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nurofen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Voltaren3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Maxigesic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Deep Heat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naprogesic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Disprin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pain relief brands
5 answers
Asked ChatGPT
“Which pain relief brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pain relief brands in New Zealand?”
Asked ChatGPT
“What's the best pain relief brand in New Zealand for headaches and aches?”
Searched Google, AI Overview
“best pain relief”
Searched Google, AI Overview
“strong pain relief”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deep Heat or Maxigesic more popular in search?
This chart shows how often people search Google for Deep Heat and Maxigesic by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in New Zealand.
Share of searches by month for Deep Heat, Maxigesic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panadol | Nurofen | Deep Heat | Maxigesic | Naprogesic | Disprin | Voltaren |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 27% | 12.8% | 13.4% | 6.9% | 4.4% | 0.61% |
| Nov 2025 | 35% | 26.8% | 13.4% | 13% | 6.8% | 4.1% | 0.85% |
| Dec 2025 | 38.6% | 25.7% | 12.5% | 12.2% | 6.4% | 4% | 0.63% |
| Jan 2026 | 35.3% | 28.5% | 13.4% | 11.2% | 7% | 3.9% | 0.63% |
| Feb 2026 | 36.8% | 25.3% | 14% | 11.8% | 7.2% | 4.3% | 0.59% |
| Mar 2026 | 34.2% | 28.8% | 12.7% | 13.2% | 6.7% | 3.8% | 0.54% |
| Apr 2026 | 32.6% | 26.2% | 12.5% | 18.5% | 6.3% | 3.2% | 0.66% |
| May 2026 | 33.8% | 25.4% | 15.1% | 15.1% | 6.2% | 3.8% | 0.69% |
| Jun 2026 | 33.2% | 28.8% | 15.1% | 13.1% | 6.2% | 3.1% | 0.5% |
| Jul 2026 | 32.2% | 28.5% | 14.7% | 14.3% | 6% | 3.7% | 0.61% |
| Aug 2026 | 37.1% | 27.1% | 13.6% | 13.7% | 4.7% | 3.2% | 0.56% |
| Sep 2026 | 34.5% | 26.5% | 16% | 12.8% | 6.1% | 3.9% | 0.39% |
How has the Deep Heat and Maxigesic comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Deep Heat took it in November 2025, Maxigesic took it in March 2026, Deep Heat took it in June 2026, Maxigesic took it in August 2026, Deep Heat took it in September 2026.
- Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in New Zealand moved from 12.8% to 16%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
- Across the 12 months ending September 2026, Maxigesic’s share of searches among pain relief brands in New Zealand moved from 13.4% to 12.8%, and its estimated monthly branded searches moved from 2K to 2.3K.
How did search popularity change for New Zealand pain relief brands in September 2026?
2 changes
In September 2026, Deep Heat overtook Maxigesic to rank 3rd among pain relief brands in New Zealand, with 16% of the searches.
In September 2026, Maxigesic lost share of searches among pain relief brands in New Zealand, from 13.7% to 12.8%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Deep Heat’s and Maxigesic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pain relief brands
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