Brandwave

Deep Heat vs Naprogesic:Which is more popular?

In September 2026, Deep Heat had more branded searches than Naprogesic among pain relief brands in New Zealand. Deep Heat had about 2,900 branded searches, while Naprogesic had 1,100. Deep Heat made up 16% of all pain relief brand searches we track, and Naprogesic accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Deep Heat and Naprogesic each appeared in one of the five answers.

Among pain relief brands in New Zealand in September 2026

Who do people search for more?

Deep Heat, about 3 searches for every 1 for Naprogesic

Deep Heat 2.9K searchesNaprogesic 1.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Deep Heat in 1 of 5Naprogesic in 1 of 5

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deep Heat and Naprogesic were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panadol1st
  2. Nurofen2nd
  3. Maxigesic3rd
  4. Voltaren4th
  5. Deep Heat5th
  6. Disprin6th
  7. Naprogesic7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Panadol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nurofen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voltaren3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxigesic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deep Heat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naprogesic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disprin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deep Heat or Naprogesic more popular in search?

This chart shows how often people search Google for Deep Heat and Naprogesic by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in New Zealand.

Deep Heat and Naprogesic among pain relief brands in New Zealand, by month

Share of searches by month for Deep Heat, Naprogesic. The figures are in the table below the chart.

View monthly share of searches table
MonthPanadolNurofenDeep HeatMaxigesicNaprogesicDisprinVoltaren
Oct 202534.9%27%12.8%13.4%6.9%4.4%0.61%
Nov 202535%26.8%13.4%13%6.8%4.1%0.85%
Dec 202538.6%25.7%12.5%12.2%6.4%4%0.63%
Jan 202635.3%28.5%13.4%11.2%7%3.9%0.63%
Feb 202636.8%25.3%14%11.8%7.2%4.3%0.59%
Mar 202634.2%28.8%12.7%13.2%6.7%3.8%0.54%
Apr 202632.6%26.2%12.5%18.5%6.3%3.2%0.66%
May 202633.8%25.4%15.1%15.1%6.2%3.8%0.69%
Jun 202633.2%28.8%15.1%13.1%6.2%3.1%0.5%
Jul 202632.2%28.5%14.7%14.3%6%3.7%0.61%
Aug 202637.1%27.1%13.6%13.7%4.7%3.2%0.56%
Sep 202634.5%26.5%16%12.8%6.1%3.9%0.39%

How has the Deep Heat and Naprogesic comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pain relief brands in September 2026?

2 changes

  1. In September 2026, Deep Heat overtook Maxigesic to rank 3rd among pain relief brands in New Zealand, with 16% of the searches.

  2. In September 2026, Naprogesic gained share of searches among pain relief brands in New Zealand, from 4.7% to 6.1%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Deep Heat’s and Naprogesic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deep Heat

1 branded search term

  • deep heat

Naprogesic

7 branded search terms

  • naprogesic
  • naprogesic 24 tablets
  • naprogesic chemist
  • naprogesic dosage
  • naprogesic ingredients
  • naprogesic period pain
  • naprogesic tablet

How the Brand Demand Index is measured

Other head-to-heads among pain relief brands

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