Brandwave

How popular isVoltaren in search?

In August 2026, there were an estimated 610 branded searches for Voltaren in New Zealand which is down 11.6% over the last 11 months. Voltaren holds 3.5% estimated Share of Search among New Zealand pain relief brands and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Panadol49.6%
  2. Nurofen41.6%
  3. Disprin5.3%
  4. Voltaren3.5%
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Which pain relief brands compete with Voltaren?

Voltaren against pain relief brands in New Zealand, by month

Share of Search by month for Panadol, Nurofen, Disprin, Voltaren. The figures are in the table below the chart.

View monthly share of search table
MonthPanadolNurofenDisprinVoltaren
Oct 202547.9%39.2%7.1%5.9%
Nov 202547.4%39.5%6.7%6.4%
Dec 202550.7%37.3%6.6%5.5%
Jan 202645.6%42%6.6%5.8%
Feb 202648.5%39.4%6.9%5.2%
Mar 202645.4%44.1%5.9%4.6%
Apr 202646.8%42.5%5.7%5.1%
May 202648%40.9%6.3%4.8%
Jun 202646.6%43.5%5.2%4.7%
Jul 202645.2%44%6.2%4.6%
Aug 202649.6%41.6%5.3%3.5%
Sep 2026————
  1. 1.Panadol

    49.6%

    held 1st · 8.6K estimated branded searches · +47.6% vs prior month · +4.4 points

  2. 2.Nurofen

    41.6%

    held 2nd · 7.2K estimated branded searches · +27.1% vs prior month · -2.5 points

  3. 3.Disprin

    5.3%

    held 3rd · 920 estimated branded searches · +16.5% vs prior month · -0.8 points

  4. 4.Voltaren

    3.5%

    held 4th · 610 estimated branded searches · +3.4% vs prior month · -1.1 points

Compare search popularity between Voltaren and its closest rivals

How has branded search demand for Voltaren changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Voltaren in New Zealand fell from 690 to 610.
  • Across the 11 months ending August 2026, Voltaren’s estimated Share of Search among pain relief brands in New Zealand decreased from 5.9% to 3.5%.
  • Across the 11 months ending August 2026, Voltaren’s estimated Share of Search among pain relief brands in New Zealand peaked at 6.4% in November 2025 and was lowest at 3.5% in August 2026.

How did search popularity change for New Zealand pain relief brands in August 2026?

  1. In August 2026, Panadol gained estimated Share of Search among pain relief brands in New Zealand, from 45.2% to 49.6%.

  2. In August 2026, Nurofen lost estimated Share of Search among pain relief brands in New Zealand, from 44% to 41.6%.

  3. In August 2026, Voltaren lost estimated Share of Search among pain relief brands in New Zealand, from 4.6% to 3.5%.

  4. In August 2026, Disprin lost estimated Share of Search among pain relief brands in New Zealand, from 6.2% to 5.3%.

How is Voltaren measured?

Brandwave collects information about searches that people make online using Voltaren’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • voltaren and paracetamol
  • voltaren headache
  • voltaren near me
  • voltaren new zealand

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How the Brand Demand Index is measured

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Is Voltaren your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.