Brandwave

Aveeno Baby vs ecostore:Which is more popular?

In September 2026, ecostore had more branded searches than Aveeno Baby among baby skincare brands in New Zealand. ecostore had about 2,150 branded searches, while Aveeno Baby had 700. ecostore made up 10.7% of all baby skincare brand searches we track, and Aveeno Baby accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about baby skincare brands, Aveeno Baby and ecostore each appeared in two of the five answers. ecostore was mentioned before Aveeno Baby in two out of three answers that named either.

Among baby skincare brands in New Zealand in September 2026

Who do people search for more?

ecostore, about 3 searches for every 1 for Aveeno Baby

ecostore 2.1K searchesAveeno Baby 700 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Aveeno Baby in 2 of 5ecostore in 2 of 5

Who does AI recommend more?

ecostore, named ahead of Aveeno Baby in 2 of 3 answers

ecostore first in 2Aveeno Baby first in 1

Follow Aveeno Baby vs ecostore and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top baby skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aveeno Baby and ecostore were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ecostore was listed before Aveeno Baby in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QV Skincare1st
  2. MooGoo2nd
  3. Cetaphil3rd
  4. Aveeno Baby4th
  5. ecostore5th
  6. Weleda6th
  7. Mustela7th
  8. Gaia Skin Naturals–
  9. Johnson's Baby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MooGoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QV Skincare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weleda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mustela1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnson's Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Aveeno Baby or ecostore more popular in search?

This chart shows how often people search Google for Aveeno Baby and ecostore by name. Each line represents a brand's share of searches for all nine baby skincare brands we track, month by month, from searches in New Zealand.

Aveeno Baby and ecostore among baby skincare brands in New Zealand, by month

Share of searches by month for ecostore, Aveeno Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthWeledaCetaphilMooGooecostoreMustelaAveeno BabyQV SkincareGaia Skin NaturalsJohnson's Baby
Oct 202530.5%32.4%9.7%13.8%9.9%3.3%0.3%0.06%0%
Nov 202528.8%31.3%11%16.4%9%3.2%0.29%0.12%0.06%
Dec 202530.8%32.7%9.7%13.8%9.4%3.3%0.3%0.06%0%
Jan 202630.2%32.7%9.7%14.4%9%3.3%0.55%0.06%0%
Feb 202629.7%30.7%9.1%16.1%10.1%3.7%0.63%0.07%0%
Mar 202628.1%30.6%10.3%14.6%12%3.6%0.58%0.13%0.06%
Apr 202630.7%30.6%10.2%14.5%10.7%2.8%0.45%0.13%0%
May 202631.6%32.5%9.3%13.4%9.8%2.7%0.64%0.06%0.06%
Jun 202632.6%27.9%10.8%12.9%12.1%3.1%0.4%0.11%0.06%
Jul 202634.1%30.3%9.7%10.6%11.5%3.4%0.36%0.1%0.05%
Aug 202631.7%29.3%11.6%11.5%11.6%3.9%0.24%0.1%0.05%
Sep 202631%30%14.5%10.7%9.9%3.5%0.25%0.15%0.05%

How has the Aveeno Baby and ecostore comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby skincare brands in September 2026?

2 changes

  1. In September 2026, ecostore lost share of searches among baby skincare brands in New Zealand, from 11.5% to 10.7%.

  2. Estimated monthly branded searches for Aveeno Baby in New Zealand rose 27.3% over 12 measured months, from 550 to 700 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Aveeno Baby’s and ecostore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno Baby

2 branded search terms

  • aveeno baby eczema
  • aveenobaby

ecostore

8 branded search terms

  • eco store
  • ecostore
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore ultra power
  • ecostore ultra sensitive
  • the ecostore

How the Brand Demand Index is measured

Other head-to-heads among baby skincare brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free