Brandwave

How popular isAveeno Baby?

In September 2026, people searched for Aveeno Baby by name about 700 times in New Zealand, a 27.3% increase from the previous year. These searches made up 3.5% of all New Zealand baby skincare brand searches, placing Aveeno Baby sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about baby skincare brands, Aveeno Baby appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Aveeno Baby is the sixth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. WeledaShare of searches 31%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. CetaphilShare of searches 30%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. MooGooShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ecostoreShare of searches 10.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Aveeno BabyShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top baby skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aveeno Baby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aveeno Baby is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QV Skincare1st
  2. MooGoo2nd
  3. Cetaphil3rd
  4. Aveeno Baby4th
  5. ecostore5th
  6. Weleda6th
  7. Mustela7th
  8. Gaia Skin Naturals–
  9. Johnson's Baby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MooGoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QV Skincare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weleda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mustela1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnson's Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby skincare brands compete with Aveeno Baby?

Aveeno Baby against baby skincare brands in New Zealand, by month

Share of searches by month for Weleda, Cetaphil, MooGoo, ecostore, Mustela, Aveeno Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthWeledaCetaphilMooGooecostoreMustelaAveeno BabyQV SkincareGaia Skin NaturalsJohnson's Baby
Oct 202530.5%32.4%9.7%13.8%9.9%3.3%0.3%0.06%0%
Nov 202528.8%31.3%11%16.4%9%3.2%0.29%0.12%0.06%
Dec 202530.8%32.7%9.7%13.8%9.4%3.3%0.3%0.06%0%
Jan 202630.2%32.7%9.7%14.4%9%3.3%0.55%0.06%0%
Feb 202629.7%30.7%9.1%16.1%10.1%3.7%0.63%0.07%0%
Mar 202628.1%30.6%10.3%14.6%12%3.6%0.58%0.13%0.06%
Apr 202630.7%30.6%10.2%14.5%10.7%2.8%0.45%0.13%0%
May 202631.6%32.5%9.3%13.4%9.8%2.7%0.64%0.06%0.06%
Jun 202632.6%27.9%10.8%12.9%12.1%3.1%0.4%0.11%0.06%
Jul 202634.1%30.3%9.7%10.6%11.5%3.4%0.36%0.1%0.05%
Aug 202631.7%29.3%11.6%11.5%11.6%3.9%0.24%0.1%0.05%
Sep 202631%30%14.5%10.7%9.9%3.5%0.25%0.15%0.05%

  1. 1.Weleda

    31%

    Held 1st. 6.2K estimated branded searches, -5.2% vs prior month. Share -0.7 points.

  2. 2.Cetaphil

    30%

    Held 2nd. 6K estimated branded searches, -0.83% vs prior month. Share +0.7 points.

  3. 3.MooGoo

    14.5%

    Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +2.9 points.

  4. 4.ecostore

    10.7%

    Moved from 5th to 4th. 2.1K estimated branded searches, -9.7% vs prior month. Share -0.8 points.

  5. 5.Mustela

    9.9%

    Moved from 4th to 5th. 2K estimated branded searches, -16.7% vs prior month. Share -1.6 points.

  6. 6.Aveeno Baby

    3.5%

    Held 6th. 700 estimated branded searches, -13.6% vs prior month. Share -0.4 points.

  7. 7.QV Skincare

    0.25%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Gaia Skin Naturals

    0.15%

    Held 8th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

  9. 9.Johnson's Baby

    0.05%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Aveeno Baby and its closest rivals

Every comparison with Aveeno Baby

6 comparisons

How has branded search demand for Aveeno Baby changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aveeno Baby in New Zealand rose from 550 to 700.
  • Across the 12 months ending September 2026, Aveeno Baby’s share of searches among baby skincare brands in New Zealand peaked at 3.9% in August 2026 and was lowest at 2.7% in May 2026.

How did search popularity change for New Zealand baby skincare brands in September 2026?

6 changes

  1. In September 2026, MooGoo gained share of searches among baby skincare brands in New Zealand, from 11.6% to 14.5%.

  2. In September 2026, Cetaphil gained share of searches among baby skincare brands in New Zealand, from 29.3% to 30%.

  3. In September 2026, Mustela lost share of searches among baby skincare brands in New Zealand, from 11.6% to 9.9%.

  4. In September 2026, ecostore lost share of searches among baby skincare brands in New Zealand, from 11.5% to 10.7%.

  5. In September 2026, Weleda lost share of searches among baby skincare brands in New Zealand, from 31.7% to 31%.

  6. Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are Aveeno Baby’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aveeno Baby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aveeno baby eczema
  • aveenobaby

How the Brand Demand Index is measured

Who owns Aveeno Baby?

Aveeno Baby is owned by Aveeno. Brandwave also tracks Aveeno, owned by the same company, in New Zealand.

Do you work for Aveeno Baby? To request corrections or removal please contact us via our support page and we will be happy to assist.

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