Brandwave

Aveeno Baby vs Cetaphil:Which is more popular?

In September 2026, Cetaphil had more branded searches than Aveeno Baby among baby skincare brands in New Zealand. Cetaphil had about 6,000 branded searches, while Aveeno Baby had 700. Cetaphil made up 30% of all baby skincare brand searches we track, and Aveeno Baby accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about baby skincare brands, Cetaphil appeared in three of the five answers and Aveeno Baby in two. Aveeno Baby and Cetaphil were each mentioned first in two of the four answers.

Among baby skincare brands in New Zealand in September 2026

Who do people search for more?

Cetaphil, about 9 searches for every 1 for Aveeno Baby

Cetaphil 6K searchesAveeno Baby 700 searches

Who does AI mention more?

Cetaphil, mentioned in 3 of 5 answers, Aveeno Baby in 2

Cetaphil in 3 of 5Aveeno Baby in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Aveeno Baby first in 2Cetaphil first in 2

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Top baby skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aveeno Baby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aveeno Baby and Cetaphil were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QV Skincare1st
  2. MooGoo2nd
  3. Cetaphil3rd
  4. Aveeno Baby4th
  5. ecostore5th
  6. Weleda6th
  7. Mustela7th
  8. Gaia Skin Naturals–
  9. Johnson's Baby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MooGoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QV Skincare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weleda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mustela1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnson's Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Aveeno Baby or Cetaphil more popular in search?

This chart shows how often people search Google for Aveeno Baby and Cetaphil by name. Each line represents a brand's share of searches for all nine baby skincare brands we track, month by month, from searches in New Zealand.

Aveeno Baby and Cetaphil among baby skincare brands in New Zealand, by month

Share of searches by month for Cetaphil, Aveeno Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthWeledaCetaphilMooGooecostoreMustelaAveeno BabyQV SkincareGaia Skin NaturalsJohnson's Baby
Oct 202530.5%32.4%9.7%13.8%9.9%3.3%0.3%0.06%0%
Nov 202528.8%31.3%11%16.4%9%3.2%0.29%0.12%0.06%
Dec 202530.8%32.7%9.7%13.8%9.4%3.3%0.3%0.06%0%
Jan 202630.2%32.7%9.7%14.4%9%3.3%0.55%0.06%0%
Feb 202629.7%30.7%9.1%16.1%10.1%3.7%0.63%0.07%0%
Mar 202628.1%30.6%10.3%14.6%12%3.6%0.58%0.13%0.06%
Apr 202630.7%30.6%10.2%14.5%10.7%2.8%0.45%0.13%0%
May 202631.6%32.5%9.3%13.4%9.8%2.7%0.64%0.06%0.06%
Jun 202632.6%27.9%10.8%12.9%12.1%3.1%0.4%0.11%0.06%
Jul 202634.1%30.3%9.7%10.6%11.5%3.4%0.36%0.1%0.05%
Aug 202631.7%29.3%11.6%11.5%11.6%3.9%0.24%0.1%0.05%
Sep 202631%30%14.5%10.7%9.9%3.5%0.25%0.15%0.05%

How has the Aveeno Baby and Cetaphil comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby skincare brands in September 2026?

2 changes

  1. In September 2026, Cetaphil gained share of searches among baby skincare brands in New Zealand, from 29.3% to 30%.

  2. Estimated monthly branded searches for Aveeno Baby in New Zealand rose 27.3% over 12 measured months, from 550 to 700 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Aveeno Baby’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno Baby

2 branded search terms

  • aveeno baby eczema
  • aveenobaby

Cetaphil

4 branded search terms

  • cetaphil
  • cetaphil lotion
  • cetaphil serum
  • cetaphil wash

How the Brand Demand Index is measured

Other head-to-heads among baby skincare brands

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