Brandwave

How popular isCetaphil in search?

In August 2026, there were an estimated 29.7K branded searches for Cetaphil in New Zealand which is up 40.5% over the last 11 months. Cetaphil holds 14.6% estimated Share of Search among New Zealand skincare brands and is ranked 3rd of 22 competitors for search popularity.

Share of Search, August 2026
  1. CeraVe21%
  2. La Roche-Posay15.3%
  3. Cetaphil14.6%
  4. The Ordinary8.6%
  5. Neutrogena7.5%
  6. COSRX5.6%
  7. Beauty of Joseon5.3%
  8. Laneige3.4%
  9. Dermalogica2.8%
  10. Kiehl's2.7%
  11. +12 more
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Where does Cetaphil compete?

Cetaphil is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands3rd of 2214.6%Shown below
Pharmacy skincare brands3rd of 626.3%Show ranking

Which skincare brands compete with Cetaphil?

Cetaphil against skincare brands in New Zealand, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

  1. 1.CeraVe

    21%

    Held 1st. 42.5K estimated branded searches, -12.8% vs prior month. Share -1.7 points.

  2. 2.La Roche-Posay

    15.3%

    Held 2nd. 31K estimated branded searches, -9.5% vs prior month. Share -0.6 points.

  3. 3.Cetaphil

    14.6%

    Held 3rd. 29.7K estimated branded searches, -3.7% vs prior month. Share +0.3 points.

  4. 4.The Ordinary

    8.6%

    Held 4th. 17.5K estimated branded searches, -19.6% vs prior month. Share -1.5 points.

  5. 5.Neutrogena

    7.5%

    Held 5th. 15.3K estimated branded searches, +9.6% vs prior month. Share +1.1 points.

  6. 6.COSRX

    5.6%

    Held 6th. 11.4K estimated branded searches, -5.2% vs prior month. Share 0 points.

  7. 7.Beauty of Joseon

    5.3%

    Held 7th. 10.8K estimated branded searches, -7.9% vs prior month. Share -0.1 points.

  8. 8.Laneige

    3.4%

    Held 8th. 6.9K estimated branded searches, -9% vs prior month. Share -0.1 points.

  9. 9.Dermalogica

    2.8%

    Held 9th. 5.7K estimated branded searches, +6.8% vs prior month. Share +0.3 points.

  10. 10.Kiehl's

    2.7%

    Moved from 12th to 10th. 5.6K estimated branded searches, +55.7% vs prior month. Share +1.1 points.

  11. 11.Bioderma

    2.2%

    Held 11th. 4.4K estimated branded searches, +18.3% vs prior month. Share +0.4 points.

  12. 12.Essano

    1.9%

    Moved from 13th to 12th. 3.9K estimated branded searches, +16.1% vs prior month. Share +0.4 points.

  13. 13.Clinique

    1.9%

    Moved from 10th to 13th. 3.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.Medik8

    1.5%

    Held 14th. 3K estimated branded searches, +0.33% vs prior month. Share +0.1 points.

  15. 15.Paula's Choice

    1.4%

    Held 15th. 2.9K estimated branded searches, -0.34% vs prior month. Share +0.1 points.

  16. 16.SKIN1004

    0.87%

    Held 16th. 1.8K estimated branded searches, -29.6% vs prior month. Share -0.3 points.

  17. 17.SkinCeuticals

    0.87%

    Held 17th. 1.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  18. 18.Trilogy

    0.84%

    Held 18th. 1.7K estimated branded searches, +11.8% vs prior month. Share +0.1 points.

  19. 19.Drunk Elephant

    0.52%

    Held 19th. 1.1K estimated branded searches, +14% vs prior month. Share +0.1 points.

  20. 20.Antipodes

    0.45%

    Held 20th. 920 estimated branded searches, +15% vs prior month. Share +0.1 points.

  21. 21.Glow Lab

    0.4%

    Held 21st. 820 estimated branded searches, +5.1% vs prior month. Share 0 points.

  22. 22.The INKEY List

    0.22%

    Held 22nd. 440 estimated branded searches, -38% vs prior month. Share -0.1 points.

Compare search popularity between Cetaphil and its closest rivals

How has branded search demand for Cetaphil changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cetaphil in New Zealand rose from 21.1K to 29.7K.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among skincare brands in New Zealand peaked at 14.6% in August 2026 and was lowest at 12.3% in June 2026.

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.

  2. In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.

  3. In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.

  4. In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.

  5. In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.

  6. In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

How is Cetaphil measured?

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil co nz
  • cetaphil cream
  • cetaphil cream lotion
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil face wash cleanser
  • cetaphil facial cleanser
  • cetaphil gentle cleanser face wash
  • cetaphil gentle face cleanser
  • cetaphil gentle skin cleanser
  • cetaphil hydrating cream
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil near me
  • cetaphil nz
  • cetaphil oily cleanser
  • cetaphil online
  • cetaphil sensitive skin
  • cetaphil serum
  • cetaphil skincare
  • cetaphil sun cream
  • cetaphil sunscreen
  • cetaphil sunscreen cream
  • cetaphil wash

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