Cetaphil vs Dermalogica:Which is more popular by branded search in New Zealand?
In August 2026, Cetaphil had more branded searches than Dermalogica among skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to Dermalogica’s 5.7K, and held a 14.6% Share of Search versus Dermalogica’s 2.8%.
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Which is more popular in search, Cetaphil or Dermalogica?
Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Dermalogica. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | The Ordinary | Neutrogena | COSRX | Beauty of Joseon | Laneige | Dermalogica | Kiehl's | Bioderma | Essano | Clinique | Medik8 | Paula's Choice | SKIN1004 | SkinCeuticals | Trilogy | Drunk Elephant | Antipodes | Glow Lab | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 18.3% | 14.4% | 7.3% | 8.6% | 4.9% | 4.7% | 4.2% | 3.9% | 3.8% | 2.5% | 2.1% | 2.2% | 1.5% | 2.2% | 0.5% | 0.89% | 1% | 0.85% | 0.45% | 0.55% | 0.19% |
| Nov 2025 | 13% | 18.3% | 13.5% | 7.1% | 8.5% | 4.4% | 5.3% | 5% | 4.3% | 5.1% | 1.9% | 2% | 3.1% | 1.3% | 2.4% | 0.75% | 0.84% | 1.3% | 0.88% | 0.49% | 0.47% | 0.18% |
| Dec 2025 | 15.1% | 18% | 13.3% | 7.4% | 8.8% | 4.9% | 5% | 5.5% | 3.6% | 3.6% | 1.9% | 2.2% | 2.5% | 1.3% | 1.9% | 0.75% | 0.94% | 1.1% | 0.92% | 0.58% | 0.51% | 0.18% |
| Jan 2026 | 17.2% | 17.3% | 13.6% | 7.8% | 8.6% | 5% | 5.6% | 4.5% | 3.3% | 2.3% | 2.3% | 2.1% | 2.4% | 1.5% | 2.1% | 0.77% | 0.92% | 0.83% | 0.84% | 0.56% | 0.48% | 0.25% |
| Feb 2026 | 18.9% | 17.6% | 12.4% | 7.6% | 8% | 5.8% | 4.9% | 4.3% | 3.8% | 2.2% | 2.1% | 2% | 2.3% | 1.5% | 1.9% | 0.68% | 1.1% | 0.69% | 0.75% | 0.54% | 0.46% | 0.23% |
| Mar 2026 | 19.5% | 16.1% | 12.7% | 8.4% | 7.4% | 6.4% | 5.1% | 4% | 3.5% | 2.6% | 2% | 2% | 2.3% | 1.5% | 2.1% | 0.77% | 0.87% | 0.85% | 0.65% | 0.5% | 0.46% | 0.26% |
| Apr 2026 | 20.3% | 17.5% | 12.5% | 8.5% | 6.8% | 6.5% | 5.2% | 3.7% | 3.3% | 1.9% | 2.3% | 1.8% | 1.8% | 1.7% | 1.8% | 0.77% | 0.99% | 0.78% | 0.61% | 0.45% | 0.49% | 0.38% |
| May 2026 | 22.6% | 15.3% | 12.9% | 9% | 6.3% | 6.7% | 5.3% | 3.3% | 2.9% | 2.3% | 1.6% | 2.6% | 1.8% | 1.4% | 1.5% | 1% | 0.75% | 0.73% | 0.61% | 0.47% | 0.44% | 0.35% |
| Jun 2026 | 23.6% | 15.5% | 12.3% | 10.6% | 6.8% | 5.9% | 5.7% | 3.6% | 2.5% | 1.5% | 1.7% | 1.8% | 1.6% | 1.2% | 1.5% | 1.2% | 0.73% | 0.79% | 0.55% | 0.37% | 0.33% | 0.21% |
| Jul 2026 | 22.6% | 15.9% | 14.3% | 10.1% | 6.5% | 5.6% | 5.4% | 3.5% | 2.5% | 1.7% | 1.7% | 1.6% | 1.8% | 1.4% | 1.4% | 1.2% | 0.82% | 0.7% | 0.43% | 0.37% | 0.36% | 0.33% |
| Aug 2026 | 21% | 15.3% | 14.6% | 8.6% | 7.5% | 5.6% | 5.3% | 3.4% | 2.8% | 2.7% | 2.2% | 1.9% | 1.9% | 1.5% | 1.4% | 0.87% | 0.87% | 0.84% | 0.52% | 0.45% | 0.4% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Cetaphil and Dermalogica comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Dermalogica in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among skincare brands in New Zealand moved from 14.4% to 14.6%, and its estimated monthly branded searches moved from 21.1K to 29.7K.
- Across the 11 months ending August 2026, Dermalogica’s estimated Share of Search among skincare brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches held steady at 5.7K.
How did search popularity change for New Zealand skincare brands in August 2026?
1 change
Estimated monthly branded searches for Cetaphil in New Zealand rose 40.5% over 11 measured months, from 21.1K to 29.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and Dermalogica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
26 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil co nz
- cetaphil cream
- cetaphil cream lotion
- cetaphil face moisturizer
- cetaphil face wash
- cetaphil face wash cleanser
- cetaphil facial cleanser
- cetaphil gentle cleanser face wash
- cetaphil gentle face cleanser
- cetaphil gentle skin cleanser
- cetaphil hydrating cream
- cetaphil lotion
- cetaphil moisturizer
- cetaphil near me
- cetaphil nz
- cetaphil oily cleanser
- cetaphil online
- cetaphil sensitive skin
- cetaphil serum
- cetaphil skincare
- cetaphil sun cream
- cetaphil sunscreen
- cetaphil sunscreen cream
- cetaphil wash
Dermalogica
15 branded search terms
- dermalogica
- dermalogica cleanser
- dermalogica moisturiser
- dermalogica moisturizer
- dermalogica nz
- dermalogica precleanse oil
- dermalogica serum
- dermalogica skin cleanser
- dermalogica skin smoothing cream
- dermalogica skin smoothing cream 100ml
- dermalogica skincare
- dermalogica special cleanser gel
- dermalogica spf
- dermalogica sun cream
- dermalogica sunscreen
Put your own brand in this comparison
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