Brandwave

COSRX vs La Roche-Posay:Which is more popular by branded search in New Zealand?

In August 2026, La Roche-Posay had more branded searches than COSRX among skincare brands in New Zealand. La Roche-Posay was estimated to have 31K branded searches compared to COSRX’s 11.4K, and held a 15.3% Share of Search versus COSRX’s 5.6%.

Share of Search among skincare brands in New Zealand in August 2026Which is more popular in search, COSRX or La Roche-Posay?
COSRX5.6%11.4K searches
vs
La Roche-Posay15.3%31K searches
Add a brand to this comparison

Follow COSRX vs La Roche-Posay and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, COSRX or La Roche-Posay?

Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COSRX and La Roche-Posay among skincare brands in New Zealand, by month

Share of Search by month for La Roche-Posay, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

How has the COSRX and La Roche-Posay comparison changed over the last 12 months?

  • La Roche-Posay was ahead of COSRX in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among skincare brands in New Zealand moved from 4.9% to 5.6%, and its estimated monthly branded searches moved from 7.2K to 11.4K.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among skincare brands in New Zealand moved from 18.3% to 15.3%, and its estimated monthly branded searches moved from 26.9K to 31K.

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.

  2. Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using COSRX’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COSRX

20 branded search terms

  • cosrx
  • cosrx cleanser
  • cosrx com
  • cosrx face cleanser
  • cosrx facial cleanser
  • cosrx good morning low ph cleanser
  • cosrx korean skincare
  • cosrx near me
  • cosrx new zealand
  • cosrx nz
  • cosrx online
  • cosrx serum
  • cosrx skincare
  • cosrx snail mucin
  • cosrx snail mucin 96
  • cosrx sun cream
  • cosrx sunscreen
  • cosrx toner
  • cosrx toner aha bha
  • master patch cosrx

La Roche-Posay

34 branded search terms

  • la roche posay
  • la roche posay anthelios
  • la roche posay anthelios spf
  • la roche posay b5
  • la roche posay cicaplast
  • la roche posay cicaplast baume b5
  • la roche posay cicaplast baume b5+
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay gentle cleanser
  • la roche posay gentle hydrating cleanser
  • la roche posay hyalu b5 serum
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay near me
  • la roche posay nz
  • la roche posay online
  • la roche posay retinol b3 serum
  • la roche posay sensitive skin
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay tinted spf
  • la roche posay tinted sunscreen
  • la roche posay toleriane
  • la roche posay toleriane hydrating cleanser
  • la roche posay toleriane hydrating gentle cleanser
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record