Brandwave

How popular isLa Roche-Posay in search?

In August 2026, there were an estimated 31K branded searches for La Roche-Posay in New Zealand which is up 15.6% over the last 11 months. La Roche-Posay holds 27.4% estimated Share of Search among New Zealand pharmacy skincare brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. CeraVe37.6%
  2. La Roche-Posay27.4%
  3. Cetaphil26.3%
  4. Avène5%
  5. Eucerin2.7%
  6. QV Skincare0.91%
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Which pharmacy skincare brands compete with La Roche-Posay?

La Roche-Posay against pharmacy skincare brands in New Zealand, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilAvèneEucerinQV Skincare
Oct 202527.8%34.6%27.2%6.8%2.6%0.98%
Nov 202526.4%37.1%27.3%6.3%2.2%0.76%
Dec 202529.5%35.2%26%5.9%2.4%0.9%
Jan 202632.6%32.9%25.8%5.4%2.3%0.94%
Feb 202635.3%32.8%23.1%5.5%2.4%0.9%
Mar 202636.9%30.3%23.9%5.6%2.4%0.92%
Apr 202637.3%32.1%23%4.6%2.2%0.82%
May 202641%27.8%23.5%4.7%2.1%0.92%
Jun 202642%27.6%21.9%5.3%2.3%0.86%
Jul 202639.1%27.5%24.7%5.4%2.5%0.89%
Aug 202637.6%27.4%26.3%5%2.7%0.91%
Sep 2026——————

  1. 1.CeraVe

    37.6%

    held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.4 points

  2. 2.La Roche-Posay

    27.4%

    held 2nd · 31K estimated branded searches · -9.5% vs prior month · 0 points

  3. 3.Cetaphil

    26.3%

    held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +1.6 points

  4. 4.Avène

    5%

    held 4th · 5.7K estimated branded searches · -15.7% vs prior month · -0.4 points

  5. 5.Eucerin

    2.7%

    held 5th · 3.1K estimated branded searches · -0.97% vs prior month · +0.2 points

  6. 6.QV Skincare

    0.91%

    held 6th · 1K estimated branded searches · -7.2% vs prior month · 0 points

Compare search popularity between La Roche-Posay and its closest rivals

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 26.9K to 31K.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 34.6% to 27.4%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 37.1% in November 2025 and was lowest at 27.4% in August 2026.
  • Across the 11 months ending August 2026, La Roche-Posay fell from 1st to 2nd among pharmacy skincare brands in New Zealand.

How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

  1. In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%.

  2. In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%.

  3. Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026.

  4. Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.

  5. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 15.6% over 11 measured months, from 26.9K to 31K in August 2026.

Which skincare brands compete with La Roche-Posay?

La Roche-Posay against skincare brands in New Zealand, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

  1. 1.CeraVe

    21%

    held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.7 points

  2. 2.La Roche-Posay

    15.3%

    held 2nd · 31K estimated branded searches · -9.5% vs prior month · -0.6 points

  3. 3.Cetaphil

    14.6%

    held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +0.3 points

  4. 4.The Ordinary

    8.6%

    held 4th · 17.5K estimated branded searches · -19.6% vs prior month · -1.5 points

  5. 5.Neutrogena

    7.5%

    held 5th · 15.3K estimated branded searches · +9.6% vs prior month · +1.1 points

  6. 6.COSRX

    5.6%

    held 6th · 11.4K estimated branded searches · -5.2% vs prior month · 0 points

  7. 7.Beauty of Joseon

    5.3%

    held 7th · 10.8K estimated branded searches · -7.9% vs prior month · -0.1 points

  8. 8.Laneige

    3.4%

    held 8th · 6.9K estimated branded searches · -9% vs prior month · -0.1 points

  9. 9.Dermalogica

    2.8%

    held 9th · 5.7K estimated branded searches · +6.8% vs prior month · +0.3 points

  10. 10.Kiehl's

    2.7%

    moved from 12th to 10th · 5.6K estimated branded searches · +55.7% vs prior month · +1.1 points

  11. 11.Bioderma

    2.2%

    held 11th · 4.4K estimated branded searches · +18.3% vs prior month · +0.4 points

  12. 12.Essano

    1.9%

    moved from 13th to 12th · 3.9K estimated branded searches · +16.1% vs prior month · +0.4 points

  13. 13.Clinique

    1.9%

    moved from 10th to 13th · 3.8K estimated branded searches · 0% vs prior month · +0.1 points

  14. 14.Medik8

    1.5%

    held 14th · 3K estimated branded searches · +0.33% vs prior month · +0.1 points

  15. 15.Paula's Choice

    1.4%

    held 15th · 2.9K estimated branded searches · -0.34% vs prior month · +0.1 points

  16. 16.SKIN1004

    0.87%

    held 16th · 1.8K estimated branded searches · -29.6% vs prior month · -0.3 points

  17. 17.SkinCeuticals

    0.87%

    held 17th · 1.8K estimated branded searches · 0% vs prior month · +0.1 points

  18. 18.Trilogy

    0.84%

    held 18th · 1.7K estimated branded searches · +11.8% vs prior month · +0.1 points

  19. 19.Drunk Elephant

    0.52%

    held 19th · 1.1K estimated branded searches · +14% vs prior month · +0.1 points

  20. 20.Antipodes

    0.45%

    held 20th · 920 estimated branded searches · +15% vs prior month · +0.1 points

  21. 21.Glow Lab

    0.4%

    held 21st · 820 estimated branded searches · +5.1% vs prior month · 0 points

  22. 22.The INKEY List

    0.22%

    held 22nd · 440 estimated branded searches · -38% vs prior month · -0.1 points

Compare search popularity between La Roche-Posay and its closest rivals

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among skincare brands in New Zealand decreased from 18.3% to 15.3%.
  • Across the 11 months ending August 2026, La Roche-Posay fell from 1st to 2nd among skincare brands in New Zealand.

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.

  2. In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.

  3. In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.

  4. In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.

  5. In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.

  6. In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

Which sunscreen brands compete with La Roche-Posay?

La Roche-Posay against sunscreen brands in New Zealand, by month

Share of Search by month for La Roche-Posay, Skinnies, Neutrogena, Nivea, Bondi Sands. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosaySkinniesNeutrogenaNiveaBondi SandsUltra VioletteInvisible ZincCancer Society SunscreenBanana Boat
Oct 202527.6%36.6%13%8.5%10.1%1.8%0.83%0.9%0.63%
Nov 202528.3%34.1%13.1%8.5%10.9%1.4%1.2%1.4%0.97%
Dec 202528.6%31.9%14%9.2%11.2%1.3%1.2%1.3%1.1%
Jan 202630.2%32.4%15%9.2%8.7%1.3%1.1%1.1%0.86%
Feb 202630.4%36.1%13.7%8.7%8.1%0.92%0.69%0.75%0.64%
Mar 202630.8%35.2%14.2%9.6%7.5%1%0.64%0.61%0.43%
Apr 202634.5%33.7%13.4%8.7%7.7%0.9%0.46%0.39%0.27%
May 202633.9%31.6%13.9%9.2%9.4%1%0.37%0.3%0.25%
Jun 202634.1%30.5%15%9.1%9.7%0.8%0.37%0.29%0.2%
Jul 202636%29%14.7%8.8%9.6%0.87%0.42%0.34%0.23%
Aug 202632.7%29.4%16.2%10.1%9.5%0.94%0.46%0.41%0.28%
Sep 2026—————————

  1. 1.La Roche-Posay

    32.7%

    held 1st · 31K estimated branded searches · -9.5% vs prior month · -3.3 points

  2. 2.Skinnies

    29.4%

    held 2nd · 27.9K estimated branded searches · +0.9% vs prior month · +0.4 points

  3. 3.Neutrogena

    16.2%

    held 3rd · 15.3K estimated branded searches · +9.6% vs prior month · +1.5 points

  4. 4.Nivea

    10.1%

    moved from 5th to 4th · 9.6K estimated branded searches · +14.3% vs prior month · +1.3 points

  5. 5.Bondi Sands

    9.5%

    moved from 4th to 5th · 9K estimated branded searches · -1.3% vs prior month · -0.1 points

  6. 6.Ultra Violette

    0.94%

    held 6th · 890 estimated branded searches · +7.2% vs prior month · +0.1 points

  7. 7.Invisible Zinc

    0.46%

    held 7th · 440 estimated branded searches · +10% vs prior month · 0 points

  8. 8.Cancer Society Sunscreen

    0.41%

    held 8th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points

  9. 9.Banana Boat

    0.28%

    held 9th · 270 estimated branded searches · +22.7% vs prior month · +0.1 points

Compare search popularity between La Roche-Posay and its closest rivals

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among sunscreen brands in New Zealand increased from 27.6% to 32.7%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among sunscreen brands in New Zealand peaked at 36% in July 2026 and was lowest at 27.6% in October 2025.
  • Across the 11 months ending August 2026, La Roche-Posay rose from 2nd to 1st among sunscreen brands in New Zealand.

How did search popularity change for New Zealand sunscreen brands in August 2026?

  1. In August 2026, Nivea overtook Bondi Sands to rank 4th among sunscreen brands in New Zealand, at 10.1%.

  2. In August 2026, Neutrogena gained estimated Share of Search among sunscreen brands in New Zealand, from 14.7% to 16.2%.

  3. In August 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands in New Zealand, from 36% to 32.7%.

  4. Estimated monthly branded searches for Banana Boat in New Zealand fell 55.7% over 11 measured months, from 610 to 270 in August 2026.

  5. Estimated monthly branded searches for Cancer Society Sunscreen in New Zealand fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

  6. Estimated monthly branded searches for Ultra Violette in New Zealand fell 48% over 11 measured months, from 1.7K to 890 in August 2026.

How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

34 branded search terms

  • la roche posay
  • la roche posay anthelios
  • la roche posay anthelios spf
  • la roche posay b5
  • la roche posay cicaplast
  • la roche posay cicaplast baume b5
  • la roche posay cicaplast baume b5+
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay gentle cleanser
  • la roche posay gentle hydrating cleanser
  • la roche posay hyalu b5 serum
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay near me
  • la roche posay nz
  • la roche posay online
  • la roche posay retinol b3 serum
  • la roche posay sensitive skin
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay tinted spf
  • la roche posay tinted sunscreen
  • la roche posay toleriane
  • la roche posay toleriane hydrating cleanser
  • la roche posay toleriane hydrating gentle cleanser
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

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