Brandwave

How popular isLa Roche-Posay in search?

In August 2026, there were an estimated 31K branded searches for La Roche-Posay in New Zealand which is up 15.6% over the last 11 months. La Roche-Posay holds 15.3% estimated Share of Search among New Zealand skincare brands and is ranked 2nd of 22 competitors for search popularity.

Share of Search, August 2026
  1. CeraVe21%
  2. La Roche-Posay15.3%
  3. Cetaphil14.6%
  4. The Ordinary8.6%
  5. Neutrogena7.5%
  6. COSRX5.6%
  7. Beauty of Joseon5.3%
  8. Laneige3.4%
  9. Dermalogica2.8%
  10. Kiehl's2.7%
  11. +12 more
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Where does La Roche-Posay compete?

La Roche-Posay is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands2nd of 2215.3%Shown below
Pharmacy skincare brands2nd of 627.4%Show ranking
Sunscreen brands1st of 932.7%Show ranking

Which skincare brands compete with La Roche-Posay?

La Roche-Posay against skincare brands in New Zealand, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

  1. 1.CeraVe

    21%

    Held 1st. 42.5K estimated branded searches, -12.8% vs prior month. Share -1.7 points.

  2. 2.La Roche-Posay

    15.3%

    Held 2nd. 31K estimated branded searches, -9.5% vs prior month. Share -0.6 points.

  3. 3.Cetaphil

    14.6%

    Held 3rd. 29.7K estimated branded searches, -3.7% vs prior month. Share +0.3 points.

  4. 4.The Ordinary

    8.6%

    Held 4th. 17.5K estimated branded searches, -19.6% vs prior month. Share -1.5 points.

  5. 5.Neutrogena

    7.5%

    Held 5th. 15.3K estimated branded searches, +9.6% vs prior month. Share +1.1 points.

  6. 6.COSRX

    5.6%

    Held 6th. 11.4K estimated branded searches, -5.2% vs prior month. Share 0 points.

  7. 7.Beauty of Joseon

    5.3%

    Held 7th. 10.8K estimated branded searches, -7.9% vs prior month. Share -0.1 points.

  8. 8.Laneige

    3.4%

    Held 8th. 6.9K estimated branded searches, -9% vs prior month. Share -0.1 points.

  9. 9.Dermalogica

    2.8%

    Held 9th. 5.7K estimated branded searches, +6.8% vs prior month. Share +0.3 points.

  10. 10.Kiehl's

    2.7%

    Moved from 12th to 10th. 5.6K estimated branded searches, +55.7% vs prior month. Share +1.1 points.

  11. 11.Bioderma

    2.2%

    Held 11th. 4.4K estimated branded searches, +18.3% vs prior month. Share +0.4 points.

  12. 12.Essano

    1.9%

    Moved from 13th to 12th. 3.9K estimated branded searches, +16.1% vs prior month. Share +0.4 points.

  13. 13.Clinique

    1.9%

    Moved from 10th to 13th. 3.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.Medik8

    1.5%

    Held 14th. 3K estimated branded searches, +0.33% vs prior month. Share +0.1 points.

  15. 15.Paula's Choice

    1.4%

    Held 15th. 2.9K estimated branded searches, -0.34% vs prior month. Share +0.1 points.

  16. 16.SKIN1004

    0.87%

    Held 16th. 1.8K estimated branded searches, -29.6% vs prior month. Share -0.3 points.

  17. 17.SkinCeuticals

    0.87%

    Held 17th. 1.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  18. 18.Trilogy

    0.84%

    Held 18th. 1.7K estimated branded searches, +11.8% vs prior month. Share +0.1 points.

  19. 19.Drunk Elephant

    0.52%

    Held 19th. 1.1K estimated branded searches, +14% vs prior month. Share +0.1 points.

  20. 20.Antipodes

    0.45%

    Held 20th. 920 estimated branded searches, +15% vs prior month. Share +0.1 points.

  21. 21.Glow Lab

    0.4%

    Held 21st. 820 estimated branded searches, +5.1% vs prior month. Share 0 points.

  22. 22.The INKEY List

    0.22%

    Held 22nd. 440 estimated branded searches, -38% vs prior month. Share -0.1 points.

Compare search popularity between La Roche-Posay and its closest rivals

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 26.9K to 31K.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among skincare brands in New Zealand decreased from 18.3% to 15.3%.
  • Across the 11 months ending August 2026, La Roche-Posay fell from 1st to 2nd among skincare brands in New Zealand.

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.

  2. In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.

  3. In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.

  4. In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.

  5. In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.

  6. In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

34 branded search terms

  • la roche posay
  • la roche posay anthelios
  • la roche posay anthelios spf
  • la roche posay b5
  • la roche posay cicaplast
  • la roche posay cicaplast baume b5
  • la roche posay cicaplast baume b5+
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay gentle cleanser
  • la roche posay gentle hydrating cleanser
  • la roche posay hyalu b5 serum
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay near me
  • la roche posay nz
  • la roche posay online
  • la roche posay retinol b3 serum
  • la roche posay sensitive skin
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay tinted spf
  • la roche posay tinted sunscreen
  • la roche posay toleriane
  • la roche posay toleriane hydrating cleanser
  • la roche posay toleriane hydrating gentle cleanser
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

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