Eye makeup remover brands in New Zealand:Which are most popular?
In September 2026, La Roche-Posay was the most searched eye makeup remover brand in New Zealand, accounting for 42.9% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Clinique was mentioned most often, in two of the five answers.
La Roche-PosayShare of searches 42.9%Mentioned in 1 of 5 AI answers
CetaphilShare of searches 21.7%Mentioned in 0 of 5 AI answers
NeutrogenaShare of searches 16.3%Mentioned in 0 of 5 AI answers
Estée LauderShare of searches 13.9%Mentioned in 0 of 5 AI answers
CliniqueShare of searches 5.2%Mentioned in 2 of 5 AI answers
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Top eye makeup remover brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Clinique was mentioned most often, in two of the five answers. Cetaphil, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye makeup remover brands
5 answers
Asked ChatGPT
“Which eye makeup remover brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye makeup remover brands in New Zealand?”
Asked ChatGPT
“What's the best eye makeup remover brand in New Zealand for sensitive eyes?”
Searched Google, AI Overview
“eye makeup remover nz”
Searched Google, AI Overview
“gentle makeup remover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which eye makeup remover brands do people search for most?
This chart shows how often people search Google for each eye makeup remover brand by name. Each line represents a brand's share of searches for all five eye makeup remover brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, Cetaphil, Neutrogena, Estée Lauder, Clinique. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Cetaphil | Neutrogena | Estée Lauder | Clinique |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 21.3% | 19.3% | 13% | 5.2% |
| Nov 2025 | 42.8% | 19% | 15.8% | 15.6% | 6.8% |
| Dec 2025 | 40.9% | 20.7% | 17.3% | 15.1% | 6% |
| Jan 2026 | 41.9% | 21.5% | 18.2% | 12.2% | 6.1% |
| Feb 2026 | 40.3% | 21.6% | 18.9% | 12.9% | 6.3% |
| Mar 2026 | 38.1% | 21% | 20.5% | 14.6% | 5.8% |
| Apr 2026 | 44.2% | 20.3% | 18% | 13.2% | 4.4% |
| May 2026 | 40.2% | 22.8% | 18.4% | 12.5% | 6.1% |
| Jun 2026 | 42.2% | 21.2% | 20.2% | 11.1% | 5.3% |
| Jul 2026 | 39.8% | 23.3% | 20.2% | 10.8% | 5.9% |
| Aug 2026 | 37.6% | 22.6% | 22.6% | 11.8% | 5.4% |
| Sep 2026 | 42.9% | 21.7% | 16.3% | 13.9% | 5.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 15.7K | +17.9% | +5.2 points | |
| 2, moved from 3rd to 2nd | 21.7% | 7.9K | -0.63% | -0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.3% | 6K | -25.4% | -6.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 13.9% | 5.1K | +22.7% | +2.2 points | |
| 5, held 5th | 5.2% | 1.9K | 0% | -0.2 points |
42.9%
Held 1st. 15.7K estimated branded searches, +17.9% vs prior month. Share +5.2 points.
2.
Cetaphil21.7%
Moved from 3rd to 2nd. 7.9K estimated branded searches, -0.63% vs prior month. Share -0.9 points.
16.3%
Moved from 2nd to 3rd. 6K estimated branded searches, -25.4% vs prior month. Share -6.3 points.
13.9%
Held 4th. 5.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.
5.
Clinique5.2%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
Which brand is most popular in search among eye makeup remover brands in New Zealand?
5 brands
In September 2026, La Roche-Posay was the most searched among eye makeup remover brands in New Zealand, with an estimated 15.7K branded searches, 42.9% of all searches for the five we track. Cetaphil is in 2nd place, 21.2 percentage points behind at 21.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| La Roche-Posay | 41.3% → 42.9% | 44.2%Apr 2026 | 37.6%Aug 2026 | 1st |
| Cetaphil | 21.3% → 21.7% | 23.3%Jul 2026 | 19%Nov 2025 | 2nd |
| Neutrogena | 19.3% → 16.3% | 22.6%Aug 2026 | 15.8%Nov 2025 | 3rd |
| Estée Lauder | 13% → 13.9% | 15.6%Nov 2025 | 10.8%Jul 2026 | 4th |
| Clinique | 5.2% | 6.8%Nov 2025 | 4.4%Apr 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among eye makeup remover brands in New Zealand increased from 41.3% to 42.9%.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among eye makeup remover brands in New Zealand decreased from 19.3% to 16.3%.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye makeup remover brands in New Zealand increased from 13% to 13.9%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among eye makeup remover brands in New Zealand peaked at 44.2% in April 2026 and was lowest at 37.6% in August 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among eye makeup remover brands in New Zealand peaked at 23.3% in July 2026 and was lowest at 19% in November 2025.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among eye makeup remover brands in New Zealand peaked at 22.6% in August 2026 and was lowest at 15.8% in November 2025.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye makeup remover brands in New Zealand peaked at 15.6% in November 2025 and was lowest at 10.8% in July 2026.
- Across the 12 months ending September 2026, Clinique’s share of searches among eye makeup remover brands in New Zealand peaked at 6.8% in November 2025 and was lowest at 4.4% in April 2026.
- Across the 12 months ending September 2026, Cetaphil and Clinique held steady: their share of searches among eye makeup remover brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand eye makeup remover brands in September 2026?
5 changes
In September 2026, La Roche-Posay gained share of searches among eye makeup remover brands in New Zealand, from 37.6% to 42.9%.
In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%.
In September 2026, Neutrogena lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 16.3%.
In September 2026, Cetaphil lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 21.7%.
Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Compare popularity between leading brands
- La Roche-Posay vs Cetaphil: compare popularity
- La Roche-Posay vs Neutrogena: compare popularity
- La Roche-Posay vs Estée Lauder: compare popularity
- La Roche-Posay vs Clinique: compare popularity
- Cetaphil vs Neutrogena: compare popularity
- Cetaphil vs Estée Lauder: compare popularity
- Cetaphil vs Clinique: compare popularity
- Neutrogena vs Estée Lauder: compare popularity
- Neutrogena vs Clinique: compare popularity
- Estée Lauder vs Clinique: compare popularity
- Compare any of these brands
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