Brandwave

Estée Lauder vs Neutrogena:Which is more popular?

In September 2026, Neutrogena had more branded searches than Estée Lauder among eye makeup remover brands in New Zealand. Neutrogena had about 5,950 branded searches, while Estée Lauder had 5,090. Neutrogena made up 16.3% of all eye makeup remover brand searches we track, and Estée Lauder accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about eye makeup remover brands, neither Estée Lauder nor Neutrogena appeared in any of the five answers.

Among eye makeup remover brands in New Zealand in September 2026

Who do people search for more?

Neutrogena, about 17% more searches than Estée Lauder

Neutrogena 6K searchesEstée Lauder 5.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Estée Lauder in 0 of 5Neutrogena in 0 of 5

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Top eye makeup remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Estée Lauder nor Neutrogena showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye makeup remover brands

5 answers

  • Asked ChatGPT

    “Which eye makeup remover brand should I buy in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What are the best eye makeup remover brands in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What's the best eye makeup remover brand in New Zealand for sensitive eyes?”

    1. 1La Roche-Posay

  • Searched Google, AI Overview

    “eye makeup remover nz”

    1. Searched Google, AI Overview

      “gentle makeup remover”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Estée Lauder or Neutrogena more popular in search?

      This chart shows how often people search Google for Estée Lauder and Neutrogena by name. Each line represents a brand's share of searches for all five eye makeup remover brands we track, month by month, from searches in New Zealand.

      Estée Lauder and Neutrogena among eye makeup remover brands in New Zealand, by month

      Share of searches by month for Neutrogena, Estée Lauder. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLa Roche-PosayCetaphilNeutrogenaEstée LauderClinique
      Oct 202541.3%21.3%19.3%13%5.2%
      Nov 202542.8%19%15.8%15.6%6.8%
      Dec 202540.9%20.7%17.3%15.1%6%
      Jan 202641.9%21.5%18.2%12.2%6.1%
      Feb 202640.3%21.6%18.9%12.9%6.3%
      Mar 202638.1%21%20.5%14.6%5.8%
      Apr 202644.2%20.3%18%13.2%4.4%
      May 202640.2%22.8%18.4%12.5%6.1%
      Jun 202642.2%21.2%20.2%11.1%5.3%
      Jul 202639.8%23.3%20.2%10.8%5.9%
      Aug 202637.6%22.6%22.6%11.8%5.4%
      Sep 202642.9%21.7%16.3%13.9%5.2%

      How has the Estée Lauder and Neutrogena comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand eye makeup remover brands in September 2026?

      2 changes

      1. In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%.

      2. In September 2026, Neutrogena lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 16.3%.

      How are branded searches counted?

      16 search terms

      Brandwave collects information about searches that people make online using Estée Lauder’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Estée Lauder

      7 branded search terms

      • estee lauder
      • estee lauder concealer
      • estee lauder foundation
      • estee lauder lipstick
      • estee lauder makeup
      • estee lauder mascara
      • estee lauder primer

      Neutrogena

      9 branded search terms

      • neutrogena
      • neutrogena body oil
      • neutrogena gel moisturiser
      • neutrogena hand cream
      • neutrogena hydro boost
      • neutrogena moisturizer
      • neutrogena retinol
      • neutrogena serum
      • neutrogena t gel

      How the Brand Demand Index is measured

      Other head-to-heads among eye makeup remover brands

      Creator with pink hair and a pink jacket

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