Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 25,700 times in New Zealand, a 26.5% increase from the previous year. These searches made up 42.9% of all New Zealand eye makeup remover brand searches, placing La Roche-Posay first out of five brands. When we asked both ChatGPT and Google AI Overviews about eye makeup remover brands, La Roche-Posay appeared in one of the five answers.

Search and AI answers in September 2026

La Roche-Posay is the most searched of 5 competitors.

  1. La Roche-PosayShare of searches 42.9%Mentioned in 1 of 5 AI answers
  2. CetaphilShare of searches 21.7%Mentioned in 0 of 5 AI answers
  3. NeutrogenaShare of searches 16.3%Mentioned in 0 of 5 AI answers
  4. Estée LauderShare of searches 13.9%Mentioned in 0 of 5 AI answers
  5. CliniqueShare of searches 5.2%Mentioned in 2 of 5 AI answers
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Top eye makeup remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye makeup remover brands

5 answers

  • Asked ChatGPT

    “Which eye makeup remover brand should I buy in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What are the best eye makeup remover brands in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What's the best eye makeup remover brand in New Zealand for sensitive eyes?”

    1. 1La Roche-Posay

  • Searched Google, AI Overview

    “eye makeup remover nz”

    1. Searched Google, AI Overview

      “gentle makeup remover”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which eye makeup remover brands compete with La Roche-Posay?

      La Roche-Posay against eye makeup remover brands in New Zealand, by month

      Share of searches by month for La Roche-Posay, Cetaphil, Neutrogena, Estée Lauder, Clinique. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLa Roche-PosayCetaphilNeutrogenaEstée LauderClinique
      Oct 202541.3%21.3%19.3%13%5.2%
      Nov 202542.8%19%15.8%15.6%6.8%
      Dec 202540.9%20.7%17.3%15.1%6%
      Jan 202641.9%21.5%18.2%12.2%6.1%
      Feb 202640.3%21.6%18.9%12.9%6.3%
      Mar 202638.1%21%20.5%14.6%5.8%
      Apr 202644.2%20.3%18%13.2%4.4%
      May 202640.2%22.8%18.4%12.5%6.1%
      Jun 202642.2%21.2%20.2%11.1%5.3%
      Jul 202639.8%23.3%20.2%10.8%5.9%
      Aug 202637.6%22.6%22.6%11.8%5.4%
      Sep 202642.9%21.7%16.3%13.9%5.2%

      1. 1.La Roche-Posay

        42.9%

        Held 1st. 15.7K estimated branded searches, +17.9% vs prior month. Share +5.2 points.

      2. 2.Cetaphil

        21.7%

        Moved from 3rd to 2nd. 7.9K estimated branded searches, -0.63% vs prior month. Share -0.9 points.

      3. 3.Neutrogena

        16.3%

        Moved from 2nd to 3rd. 6K estimated branded searches, -25.4% vs prior month. Share -6.3 points.

      4. 4.Estée Lauder

        13.9%

        Held 4th. 5.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

      5. 5.Clinique

        5.2%

        Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

      Compare popularity between La Roche-Posay and its closest rivals

      Every comparison with La Roche-Posay

      36 comparisons

      How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 20.3K to 25.7K.
      • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among eye makeup remover brands in New Zealand increased from 41.3% to 42.9%.
      • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among eye makeup remover brands in New Zealand peaked at 44.2% in April 2026 and was lowest at 37.6% in August 2026.

      How did search popularity change for New Zealand eye makeup remover brands in September 2026?

      5 changes

      1. In September 2026, La Roche-Posay gained share of searches among eye makeup remover brands in New Zealand, from 37.6% to 42.9%.

      2. In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%.

      3. In September 2026, Neutrogena lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 16.3%.

      4. In September 2026, Cetaphil lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 21.7%.

      5. Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

      How are La Roche-Posay’s branded searches counted?

      19 search terms

      Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • la roche posay
      • la roche posay anthelios
      • la roche posay cicaplast
      • la roche posay cleanser
      • la roche posay cream
      • la roche posay effaclar
      • la roche posay facewash
      • la roche posay moisturiser
      • la roche posay moisturizer
      • la roche posay night cream
      • la roche posay serum
      • la roche posay skincare
      • la roche posay spf
      • la roche posay sunblock
      • la roche posay sunscreen
      • la roche posay toleriane
      • larocheposay cream
      • larocheposay spf
      • larocheposay sunblock

      Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does La Roche-Posay compete?

      La Roche-Posay is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Skincare brands1st of 2216.9%Show ranking
      Face cleanser brands1st of 1419%Show ranking
      SPF brands2nd of 720.8%Show ranking
      Sunscreen brands2nd of 929.2%Show ranking
      Sun cream brands2nd of 622.3%Show ranking
      Moisturizer brands1st of 832.4%Show ranking
      Pharmacy skincare brands2nd of 630.8%Show ranking
      Sensitive skin brands2nd of 630.2%Show ranking
      Face moisturizer brands4th of 43.3%Show ranking
      Eye makeup remover brands1st of 542.9%Shown above
      Night cream brands5th of 50.21%Show ranking
      Micellar water brands1st of 453%Show ranking
      Creator with pink hair and a pink jacket

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