Sensitive skin brands in New Zealand:Which are most popular?
In September 2026, CeraVe was the most searched sensitive skin brand in New Zealand, accounting for 36.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, La Roche-Posay showed up in every answer. Cetaphil was recommended most often, coming first in all three responses that gave a list.
CeraVeShare of searches 36.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
La Roche-PosayShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CetaphilShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
AveenoShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
DermalogicaShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sensitive skin brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared every time. Cetaphil was recommended most often, coming first in all three answers that gave a list. La Roche-Posay was second, and CeraVe was third. Dermalogica, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cetaphil1st
- La Roche-Posay2nd
- CeraVe3rd
QV Skincare4th- Aveeno5th
- Dermalogica–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sensitive skin brands
5 answers
Asked ChatGPT
“Which sensitive skin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sensitive skin brands in New Zealand?”
Asked ChatGPT
“What's the best sensitive skin brand in New Zealand for irritated skin?”
Searched Google, AI Overview
“skincare for sensitive skin”
Searched Google, AI Overview
“best sensitive skin products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sensitive skin brands do people search for most?
This chart shows how often people search Google for each sensitive skin brand by name. Each line represents a brand's share of searches for all six sensitive skin brands we track, month by month, from searches in New Zealand.
Share of searches by month for CeraVe, La Roche-Posay, Cetaphil, Aveeno, Dermalogica. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | La Roche-Posay | Cetaphil | Aveeno | Dermalogica | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 31.3% | 20.7% | 8.7% | 5.4% | 0.11% |
| Nov 2025 | 32.1% | 33.8% | 19.2% | 7.9% | 6.9% | 0.1% |
| Dec 2025 | 36% | 31.3% | 20% | 7.7% | 5% | 0.11% |
| Jan 2026 | 39.3% | 30% | 19.4% | 6.9% | 4.1% | 0.19% |
| Feb 2026 | 39.7% | 28.6% | 18.9% | 7.3% | 5.4% | 0.22% |
| Mar 2026 | 40.3% | 27.4% | 18.8% | 8.2% | 5.1% | 0.2% |
| Apr 2026 | 40.4% | 30.2% | 17.6% | 7.2% | 4.5% | 0.14% |
| May 2026 | 42.5% | 26.8% | 19.3% | 6.8% | 4.3% | 0.21% |
| Jun 2026 | 45.3% | 26.5% | 17.4% | 7% | 3.6% | 0.13% |
| Jul 2026 | 43.8% | 24.9% | 19.2% | 8.6% | 3.4% | 0.12% |
| Aug 2026 | 42% | 25.2% | 19.9% | 8.9% | 3.9% | 0.08% |
| Sep 2026 | 36.5% | 30.2% | 21.1% | 8.2% | 3.9% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 21.5K | -13.3% | -5.4 points | |
| 2, held 2nd | 30.2% | 17.8K | +19.2% | +5 points | |
| 3, held 3rd | 21.1% | 12.4K | +5.6% | +1.2 points | |
| 4, held 4th | 8.2% | 4.8K | -8.3% | -0.7 points | |
| 5, held 5th | 3.9% | 2.3K | -0.43% | 0 points | |
| 6, held 6th | 0.08% | 50 | 0% | 0 points |
1.
CeraVe36.5%
Held 1st. 21.5K estimated branded searches, -13.3% vs prior month. Share -5.4 points.
30.2%
Held 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +5 points.
3.
Cetaphil21.1%
Held 3rd. 12.4K estimated branded searches, +5.6% vs prior month. Share +1.2 points.
4.
Aveeno8.2%
Held 4th. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.7 points.
3.9%
Held 5th. 2.3K estimated branded searches, -0.43% vs prior month. Share 0 points.
0.08%
Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among sensitive skin brands in New Zealand?
6 brands
In September 2026, CeraVe was the most searched among sensitive skin brands in New Zealand, with an estimated 21.5K branded searches, 36.5% of all searches for the six we track. La Roche-Posay is in 2nd place, 6.3 percentage points behind at 30.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| CeraVe | 33.8% → 36.5% | 45.3%Jun 2026 | 32.1%Nov 2025 | 1st |
| La Roche-Posay | 31.3% → 30.2% | 33.8%Nov 2025 | 24.9%Jul 2026 | 2nd |
| Cetaphil | 20.7% → 21.1% | 21.1%Sep 2026 | 17.4%Jun 2026 | 3rd |
| Aveeno | 8.7% → 8.2% | 8.9%Aug 2026 | 6.8%May 2026 | 4th |
| Dermalogica | 5.4% → 3.9% | 6.9%Nov 2025 | 3.4%Jul 2026 | 5th |
| QV Skincare | 0.11% → 0.08% | 0.22%Feb 2026 | 0.08%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, CeraVe’s share of searches among sensitive skin brands in New Zealand increased from 33.8% to 36.5%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sensitive skin brands in New Zealand decreased from 31.3% to 30.2%.
- Across the 12 months ending September 2026, Aveeno’s share of searches among sensitive skin brands in New Zealand decreased from 8.7% to 8.2%.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among sensitive skin brands in New Zealand decreased from 5.4% to 3.9%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among sensitive skin brands in New Zealand peaked at 45.3% in June 2026 and was lowest at 32.1% in November 2025.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sensitive skin brands in New Zealand peaked at 33.8% in November 2025 and was lowest at 24.9% in July 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among sensitive skin brands in New Zealand peaked at 21.1% in September 2026 and was lowest at 17.4% in June 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among sensitive skin brands in New Zealand peaked at 8.9% in August 2026 and was lowest at 6.8% in May 2026.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among sensitive skin brands in New Zealand peaked at 6.9% in November 2025 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Cetaphil and QV Skincare held steady: their share of searches among sensitive skin brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand sensitive skin brands in September 2026?
4 changes
In September 2026, La Roche-Posay gained share of searches among sensitive skin brands in New Zealand, from 25.2% to 30.2%.
In September 2026, Cetaphil gained share of searches among sensitive skin brands in New Zealand, from 19.9% to 21.1%.
In September 2026, CeraVe lost share of searches among sensitive skin brands in New Zealand, from 42% to 36.5%.
In September 2026, Aveeno lost share of searches among sensitive skin brands in New Zealand, from 8.9% to 8.2%.
Compare popularity between leading brands
- CeraVe vs La Roche-Posay: compare popularity
- CeraVe vs Cetaphil: compare popularity
- CeraVe vs Aveeno: compare popularity
- CeraVe vs Dermalogica: compare popularity
- La Roche-Posay vs Cetaphil: compare popularity
- La Roche-Posay vs Aveeno: compare popularity
- La Roche-Posay vs Dermalogica: compare popularity
- Cetaphil vs Aveeno: compare popularity
- Cetaphil vs Dermalogica: compare popularity
- Aveeno vs Dermalogica: compare popularity
- Compare any of these brands
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