Brandwave

Aveeno vs CeraVe:Which is more popular?

In September 2026, CeraVe had more branded searches than Aveeno among face cleanser brands in New Zealand. CeraVe had about 17,500 branded searches, while Aveeno had 4,840. CeraVe made up 18.6% of all face cleanser brand searches we track, and Aveeno accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about face cleanser brands, CeraVe appeared in four of the five answers and Aveeno in none.

Among face cleanser brands in New Zealand in September 2026

Who do people search for more?

CeraVe, about 4 searches for every 1 for Aveeno

CeraVe 17.4K searchesAveeno 4.8K searches

Who does AI mention more?

CeraVe, mentioned in 4 of 5 answers, Aveeno in 0

CeraVe in 4 of 5Aveeno in 0 of 5

Who does AI recommend more?

CeraVe, the only one of the two named

CeraVe first in 4Aveeno never named

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Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aveeno did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. COSRX4th
  5. The Ordinary5th
  6. Kiehl's6th
  7. Beauty of Joseon–
  8. Neutrogena–
  9. Aveeno–
  10. Bioderma–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Ordinary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about face cleanser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Aveeno or CeraVe more popular in search?

This chart shows how often people search Google for Aveeno and CeraVe by name. Each line represents a brand's share of searches for all 14 face cleanser brands we track, month by month, from searches in New Zealand.

Aveeno and CeraVe among face cleanser brands in New Zealand, by month

Share of searches by month for CeraVe, Aveeno. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCOSRXThe OrdinaryCetaphilBeauty of JoseonNeutrogenaAveenoKiehl'sBiodermaMedik8GarnierEucerinSKIN1004
Oct 202518.5%17.1%8.3%12%9.7%6.5%9%5.2%5.4%2.3%1.9%2%1.3%0.84%
Nov 202519.7%16%7.6%12.7%8.9%8.1%7.4%4.6%7%2%1.7%2.1%0.98%1.3%
Dec 202518.8%18.6%8.4%11.7%9.5%7.3%8.1%4.6%5.2%1.8%1.5%2.2%0.96%1.2%
Jan 202618.3%20.5%8.2%11.7%9.4%7.9%8%4.2%3.4%2.3%1.8%1.9%1.1%1.2%
Feb 202617.6%20.4%10%11.3%9.2%7%8.3%4.5%3.3%2.3%1.7%2.2%1.2%0.97%
Mar 202616.6%20%10.6%10.9%8.8%7.5%8.7%5%3.7%2.2%2%2.1%1.1%1.1%
Apr 202618.8%20%10%11.9%8.5%7%7.8%4.4%2.8%2.4%2.3%1.9%1%1.1%
May 202617%20%10.5%11.6%9.4%7.7%7.9%4.3%3.8%1.9%2.1%1.8%0.94%1%
Jun 202617.6%21.5%9.8%10.2%8.6%7.9%8.5%4.7%2.6%2.2%2.1%2%1.1%1%
Jul 202616.4%20.8%8.8%11%9.4%7.3%8.3%5.7%3.1%2.2%2.4%2.3%1.1%1.2%
Aug 202615.7%20.9%8.6%10.2%9.3%7.2%9.4%5.5%4.2%2.4%2.3%2.2%1.1%1.1%
Sep 202619%18.6%9.9%9.8%9.4%8.8%7.4%5.2%2.9%2.5%2.3%2.1%1.1%0.93%

How has the Aveeno and CeraVe comparison changed over the last 12 months?

3 findings
  • CeraVe was ahead of Aveeno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aveeno’s share of searches among face cleanser brands in New Zealand held steady at 5.2%, and its estimated monthly branded searches moved from 3.9K to 4.8K.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among face cleanser brands in New Zealand moved from 17.1% to 18.6%, and its estimated monthly branded searches moved from 12.8K to 17.4K.

How did search popularity change for New Zealand face cleanser brands in September 2026?

3 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to become the leader among face cleanser brands in New Zealand, with 19% of the searches.

  2. In September 2026, CeraVe lost share of searches among face cleanser brands in New Zealand, from 20.9% to 18.6%.

  3. Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Aveeno’s and CeraVe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno

8 branded search terms

  • aveeno
  • aveeno baby
  • aveeno baby lotion
  • aveeno cleanser
  • aveeno cream
  • aveeno dermexa
  • aveeno hand cream
  • aveeno lotion

CeraVe

9 branded search terms

  • cerave
  • cerave cleanser
  • cerave face wash
  • cerave foaming cleanser
  • cerave hydrate cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare

How the Brand Demand Index is measured

Other head-to-heads among face cleanser brands

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