Brandwave

How popular isCeraVe?

In September 2026, people searched for CeraVe by name about 21,900 times in New Zealand, a 42% increase from the previous year. These searches made up 18.6% of all New Zealand face cleanser brand searches, placing CeraVe second out of 14 brands. When we asked both ChatGPT and Google AI Overviews about face cleanser brands, CeraVe appeared in four of the five answers and was the most recommended of the 14.

Search and AI answers in September 2026

CeraVe is the second most searched of 14 competitors and the most recommended in AI answers.

  1. La Roche-PosayShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. CeraVeShare of searches 18.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. COSRXShare of searches 9.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. The OrdinaryShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. CetaphilShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+9 more

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Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CeraVe is the most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. COSRX4th
  5. The Ordinary5th
  6. Kiehl's6th
  7. Beauty of Joseon–
  8. Neutrogena–
  9. Aveeno–
  10. Bioderma–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Ordinary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about face cleanser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which face cleanser brands compete with CeraVe?

CeraVe against face cleanser brands in New Zealand, by month

Share of searches by month for La Roche-Posay, CeraVe, COSRX, The Ordinary, Cetaphil, Beauty of Joseon, Neutrogena, Aveeno, Kiehl's, Bioderma, Medik8, Garnier. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCOSRXThe OrdinaryCetaphilBeauty of JoseonNeutrogenaAveenoKiehl'sBiodermaMedik8GarnierEucerinSKIN1004
Oct 202518.5%17.1%8.3%12%9.7%6.5%9%5.2%5.4%2.3%1.9%2%1.3%0.84%
Nov 202519.7%16%7.6%12.7%8.9%8.1%7.4%4.6%7%2%1.7%2.1%0.98%1.3%
Dec 202518.8%18.6%8.4%11.7%9.5%7.3%8.1%4.6%5.2%1.8%1.5%2.2%0.96%1.2%
Jan 202618.3%20.5%8.2%11.7%9.4%7.9%8%4.2%3.4%2.3%1.8%1.9%1.1%1.2%
Feb 202617.6%20.4%10%11.3%9.2%7%8.3%4.5%3.3%2.3%1.7%2.2%1.2%0.97%
Mar 202616.6%20%10.6%10.9%8.8%7.5%8.7%5%3.7%2.2%2%2.1%1.1%1.1%
Apr 202618.8%20%10%11.9%8.5%7%7.8%4.4%2.8%2.4%2.3%1.9%1%1.1%
May 202617%20%10.5%11.6%9.4%7.7%7.9%4.3%3.8%1.9%2.1%1.8%0.94%1%
Jun 202617.6%21.5%9.8%10.2%8.6%7.9%8.5%4.7%2.6%2.2%2.1%2%1.1%1%
Jul 202616.4%20.8%8.8%11%9.4%7.3%8.3%5.7%3.1%2.2%2.4%2.3%1.1%1.2%
Aug 202615.7%20.9%8.6%10.2%9.3%7.2%9.4%5.5%4.2%2.4%2.3%2.2%1.1%1.1%
Sep 202619%18.6%9.9%9.8%9.4%8.8%7.4%5.2%2.9%2.5%2.3%2.1%1.1%0.93%

  1. 1.La Roche-Posay

    19%

    Moved from 2nd to 1st. 17.8K estimated branded searches, +19.2% vs prior month. Share +3.3 points.

  2. 2.CeraVe

    18.6%

    Moved from 1st to 2nd. 17.4K estimated branded searches, -12.6% vs prior month. Share -2.3 points.

  3. 3.COSRX

    9.9%

    Moved from 6th to 3rd. 9.3K estimated branded searches, +13.5% vs prior month. Share +1.3 points.

  4. 4.The Ordinary

    9.8%

    Moved from 3rd to 4th. 9.2K estimated branded searches, -5.2% vs prior month. Share -0.4 points.

  5. 5.Cetaphil

    9.4%

    Held 5th. 8.8K estimated branded searches, -0.45% vs prior month. Share +0.1 points.

  6. 6.Beauty of Joseon

    8.8%

    Moved from 7th to 6th. 8.3K estimated branded searches, +20.4% vs prior month. Share +1.6 points.

  7. 7.Neutrogena

    7.4%

    Moved from 4th to 7th. 6.9K estimated branded searches, -22.7% vs prior month. Share -2 points.

  8. 8.Aveeno

    5.2%

    Held 8th. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.4 points.

  9. 9.Kiehl's

    2.9%

    Held 9th. 2.7K estimated branded searches, -30.8% vs prior month. Share -1.2 points.

  10. 10.Bioderma

    2.5%

    Held 10th. 2.4K estimated branded searches, +3.9% vs prior month. Share +0.1 points.

  11. 11.Medik8

    2.3%

    Held 11th. 2.2K estimated branded searches, +0.93% vs prior month. Share +0.1 points.

  12. 12.Garnier

    2.1%

    Held 12th. 2K estimated branded searches, -3.4% vs prior month. Share 0 points.

  13. 13.Eucerin

    1.1%

    Held 13th. 1K estimated branded searches, -2.9% vs prior month. Share 0 points.

  14. 14.SKIN1004

    0.93%

    Held 14th. 870 estimated branded searches, -14.7% vs prior month. Share -0.1 points.

Compare popularity between CeraVe and its closest rivals

Every comparison with CeraVe

27 comparisons

How has branded search demand for CeraVe changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe in New Zealand rose from 15.4K to 21.9K.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among face cleanser brands in New Zealand increased from 17.1% to 18.6%.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among face cleanser brands in New Zealand peaked at 21.5% in June 2026 and was lowest at 16% in November 2025.

How did search popularity change for New Zealand face cleanser brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to become the leader among face cleanser brands in New Zealand, with 19% of the searches.

  2. In September 2026, Beauty of Joseon overtook Neutrogena to rank 6th among face cleanser brands in New Zealand, with 8.8% of the searches.

  3. In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among face cleanser brands in New Zealand, with 9.9% of the searches.

  4. In September 2026, CeraVe lost share of searches among face cleanser brands in New Zealand, from 20.9% to 18.6%.

  5. In September 2026, Neutrogena lost share of searches among face cleanser brands in New Zealand, from 9.4% to 7.4%.

  6. In September 2026, Kiehl's lost share of searches among face cleanser brands in New Zealand, from 4.2% to 2.9%.

How are CeraVe’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave cleanser
  • cerave cream
  • cerave cream lotion
  • cerave face wash
  • cerave foaming cleanser
  • cerave hydrate cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave sensitive skin
  • cerave serum
  • cerave skincare
  • cerave sunscreen

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2216.6%Show ranking
Face cleanser brands2nd of 1418.6%Shown above
SPF brands3rd of 715.5%Show ranking
Moisturizer brands2nd of 825%Show ranking
Pharmacy skincare brands1st of 635.9%Show ranking
Sensitive skin brands1st of 636.5%Show ranking
Face moisturizer brands1st of 453.1%Show ranking
Tinted sunscreen brands1st of 736.8%Show ranking
Body care brands3rd of 715.1%Show ranking
Night cream brands1st of 545.5%Show ranking
Tinted moisturizer brands1st of 560.6%Show ranking
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