CeraVe vs La Roche-Posay:Which is more popular?
In September 2026, CeraVe and La Roche-Posay were level in searches among face cleanser brands in New Zealand, with an estimated 17.4K versus 17.8K branded searches, at 18.6% and 19% of the total. When we asked ChatGPT and Google AI Overviews about face cleanser brands, CeraVe and La Roche-Posay each appeared in four of the five answers. CeraVe was mentioned before La Roche-Posay in every answer.
Who do people search for more?
La Roche-Posay and CeraVe are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
CeraVe, named ahead of La Roche-Posay in every answer
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Top face cleanser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe and La Roche-Posay were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CeraVe was listed before La Roche-Posay in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Ordinary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face cleanser brands
5 answers
Asked ChatGPT
“Which face cleanser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face cleanser brands in New Zealand?”
Asked ChatGPT
“What's the best face cleanser brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face cleanser”
Searched Google, AI Overview
“gentle face cleanser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is CeraVe or La Roche-Posay more popular in search?
This chart shows how often people search Google for CeraVe and La Roche-Posay by name. Each line represents a brand's share of searches for all 14 face cleanser brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, CeraVe. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | COSRX | The Ordinary | Cetaphil | Beauty of Joseon | Neutrogena | Aveeno | Kiehl's | Bioderma | Medik8 | Garnier | Eucerin | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 17.1% | 8.3% | 12% | 9.7% | 6.5% | 9% | 5.2% | 5.4% | 2.3% | 1.9% | 2% | 1.3% | 0.84% |
| Nov 2025 | 19.7% | 16% | 7.6% | 12.7% | 8.9% | 8.1% | 7.4% | 4.6% | 7% | 2% | 1.7% | 2.1% | 0.98% | 1.3% |
| Dec 2025 | 18.8% | 18.6% | 8.4% | 11.7% | 9.5% | 7.3% | 8.1% | 4.6% | 5.2% | 1.8% | 1.5% | 2.2% | 0.96% | 1.2% |
| Jan 2026 | 18.3% | 20.5% | 8.2% | 11.7% | 9.4% | 7.9% | 8% | 4.2% | 3.4% | 2.3% | 1.8% | 1.9% | 1.1% | 1.2% |
| Feb 2026 | 17.6% | 20.4% | 10% | 11.3% | 9.2% | 7% | 8.3% | 4.5% | 3.3% | 2.3% | 1.7% | 2.2% | 1.2% | 0.97% |
| Mar 2026 | 16.6% | 20% | 10.6% | 10.9% | 8.8% | 7.5% | 8.7% | 5% | 3.7% | 2.2% | 2% | 2.1% | 1.1% | 1.1% |
| Apr 2026 | 18.8% | 20% | 10% | 11.9% | 8.5% | 7% | 7.8% | 4.4% | 2.8% | 2.4% | 2.3% | 1.9% | 1% | 1.1% |
| May 2026 | 17% | 20% | 10.5% | 11.6% | 9.4% | 7.7% | 7.9% | 4.3% | 3.8% | 1.9% | 2.1% | 1.8% | 0.94% | 1% |
| Jun 2026 | 17.6% | 21.5% | 9.8% | 10.2% | 8.6% | 7.9% | 8.5% | 4.7% | 2.6% | 2.2% | 2.1% | 2% | 1.1% | 1% |
| Jul 2026 | 16.4% | 20.8% | 8.8% | 11% | 9.4% | 7.3% | 8.3% | 5.7% | 3.1% | 2.2% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 15.7% | 20.9% | 8.6% | 10.2% | 9.3% | 7.2% | 9.4% | 5.5% | 4.2% | 2.4% | 2.3% | 2.2% | 1.1% | 1.1% |
| Sep 2026 | 19% | 18.6% | 9.9% | 9.8% | 9.4% | 8.8% | 7.4% | 5.2% | 2.9% | 2.5% | 2.3% | 2.1% | 1.1% | 0.93% |
How has the CeraVe and La Roche-Posay comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: CeraVe took it in January 2026, La Roche-Posay took it in September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face cleanser brands in New Zealand moved from 17.1% to 18.6%, and its estimated monthly branded searches moved from 12.8K to 17.4K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face cleanser brands in New Zealand moved from 18.5% to 19%, and its estimated monthly branded searches moved from 13.9K to 17.8K.
How did search popularity change for New Zealand face cleanser brands in September 2026?
2 changes
In September 2026, La Roche-Posay overtook CeraVe to become the leader among face cleanser brands in New Zealand, with 19% of the searches.
In September 2026, CeraVe lost share of searches among face cleanser brands in New Zealand, from 20.9% to 18.6%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
9 branded search terms
- cerave
- cerave cleanser
- cerave face wash
- cerave foaming cleanser
- cerave hydrate cleanser
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
La Roche-Posay
10 branded search terms
- la roche posay
- la roche posay anthelios
- la roche posay cicaplast
- la roche posay cleanser
- la roche posay effaclar
- la roche posay facewash
- la roche posay moisturizer
- la roche posay serum
- la roche posay skincare
- la roche posay toleriane
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