How popular isCeraVe in search?
In August 2026, there were an estimated 42.5K branded searches for CeraVe in New Zealand which is up 97.2% over the last 11 months. CeraVe holds 37.6% estimated Share of Search among New Zealand pharmacy skincare brands and is ranked 1st of 6 competitors for search popularity.
CeraVe37.6%La Roche-Posay27.4%
Cetaphil26.3%- Avène5%
Eucerin2.7%- QV Skincare0.91%
Follow CeraVe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pharmacy skincare brands compete with CeraVe?
Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | Avène | Eucerin | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 34.6% | 27.2% | 6.8% | 2.6% | 0.98% |
| Nov 2025 | 26.4% | 37.1% | 27.3% | 6.3% | 2.2% | 0.76% |
| Dec 2025 | 29.5% | 35.2% | 26% | 5.9% | 2.4% | 0.9% |
| Jan 2026 | 32.6% | 32.9% | 25.8% | 5.4% | 2.3% | 0.94% |
| Feb 2026 | 35.3% | 32.8% | 23.1% | 5.5% | 2.4% | 0.9% |
| Mar 2026 | 36.9% | 30.3% | 23.9% | 5.6% | 2.4% | 0.92% |
| Apr 2026 | 37.3% | 32.1% | 23% | 4.6% | 2.2% | 0.82% |
| May 2026 | 41% | 27.8% | 23.5% | 4.7% | 2.1% | 0.92% |
| Jun 2026 | 42% | 27.6% | 21.9% | 5.3% | 2.3% | 0.86% |
| Jul 2026 | 39.1% | 27.5% | 24.7% | 5.4% | 2.5% | 0.89% |
| Aug 2026 | 37.6% | 27.4% | 26.3% | 5% | 2.7% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 42.5K | -12.8% | -1.4 points | |
| 2, held 2nd | 27.4% | 31K | -9.5% | 0 points | |
| 3, held 3rd | 26.3% | 29.7K | -3.7% | +1.6 points | |
| 4, held 4th | 5% | 5.7K | -15.7% | -0.4 points | |
| 5, held 5th | 2.7% | 3.1K | -0.97% | +0.2 points | |
| 6, held 6th | 0.91% | 1K | -7.2% | 0 points |
1.
CeraVe37.6%
held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.4 points
27.4%
held 2nd · 31K estimated branded searches · -9.5% vs prior month · 0 points
3.
Cetaphil26.3%
held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +1.6 points
4.Avène
5%
held 4th · 5.7K estimated branded searches · -15.7% vs prior month · -0.4 points
5.
Eucerin2.7%
held 5th · 3.1K estimated branded searches · -0.97% vs prior month · +0.2 points
0.91%
held 6th · 1K estimated branded searches · -7.2% vs prior month · 0 points
Compare search popularity between CeraVe and its closest rivals
How has branded search demand for CeraVe changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for CeraVe in New Zealand rose from 21.6K to 42.5K.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands in New Zealand increased from 27.8% to 37.6%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 42% in June 2026 and was lowest at 26.4% in November 2025.
- Across the 11 months ending August 2026, CeraVe rose from 2nd to 1st among pharmacy skincare brands in New Zealand.
How did search popularity change for New Zealand pharmacy skincare brands in August 2026?
5 changes
In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%.
In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%.
Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026.
Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 15.6% over 11 measured months, from 26.9K to 31K in August 2026.
Which skincare brands compete with CeraVe?
Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | The Ordinary | Neutrogena | COSRX | Beauty of Joseon | Laneige | Dermalogica | Kiehl's | Bioderma | Essano | Clinique | Medik8 | Paula's Choice | SKIN1004 | SkinCeuticals | Trilogy | Drunk Elephant | Antipodes | Glow Lab | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 18.3% | 14.4% | 7.3% | 8.6% | 4.9% | 4.7% | 4.2% | 3.9% | 3.8% | 2.5% | 2.1% | 2.2% | 1.5% | 2.2% | 0.5% | 0.89% | 1% | 0.85% | 0.45% | 0.55% | 0.19% |
| Nov 2025 | 13% | 18.3% | 13.5% | 7.1% | 8.5% | 4.4% | 5.3% | 5% | 4.3% | 5.1% | 1.9% | 2% | 3.1% | 1.3% | 2.4% | 0.75% | 0.84% | 1.3% | 0.88% | 0.49% | 0.47% | 0.18% |
| Dec 2025 | 15.1% | 18% | 13.3% | 7.4% | 8.8% | 4.9% | 5% | 5.5% | 3.6% | 3.6% | 1.9% | 2.2% | 2.5% | 1.3% | 1.9% | 0.75% | 0.94% | 1.1% | 0.92% | 0.58% | 0.51% | 0.18% |
| Jan 2026 | 17.2% | 17.3% | 13.6% | 7.8% | 8.6% | 5% | 5.6% | 4.5% | 3.3% | 2.3% | 2.3% | 2.1% | 2.4% | 1.5% | 2.1% | 0.77% | 0.92% | 0.83% | 0.84% | 0.56% | 0.48% | 0.25% |
| Feb 2026 | 18.9% | 17.6% | 12.4% | 7.6% | 8% | 5.8% | 4.9% | 4.3% | 3.8% | 2.2% | 2.1% | 2% | 2.3% | 1.5% | 1.9% | 0.68% | 1.1% | 0.69% | 0.75% | 0.54% | 0.46% | 0.23% |
| Mar 2026 | 19.5% | 16.1% | 12.7% | 8.4% | 7.4% | 6.4% | 5.1% | 4% | 3.5% | 2.6% | 2% | 2% | 2.3% | 1.5% | 2.1% | 0.77% | 0.87% | 0.85% | 0.65% | 0.5% | 0.46% | 0.26% |
| Apr 2026 | 20.3% | 17.5% | 12.5% | 8.5% | 6.8% | 6.5% | 5.2% | 3.7% | 3.3% | 1.9% | 2.3% | 1.8% | 1.8% | 1.7% | 1.8% | 0.77% | 0.99% | 0.78% | 0.61% | 0.45% | 0.49% | 0.38% |
| May 2026 | 22.6% | 15.3% | 12.9% | 9% | 6.3% | 6.7% | 5.3% | 3.3% | 2.9% | 2.3% | 1.6% | 2.6% | 1.8% | 1.4% | 1.5% | 1% | 0.75% | 0.73% | 0.61% | 0.47% | 0.44% | 0.35% |
| Jun 2026 | 23.6% | 15.5% | 12.3% | 10.6% | 6.8% | 5.9% | 5.7% | 3.6% | 2.5% | 1.5% | 1.7% | 1.8% | 1.6% | 1.2% | 1.5% | 1.2% | 0.73% | 0.79% | 0.55% | 0.37% | 0.33% | 0.21% |
| Jul 2026 | 22.6% | 15.9% | 14.3% | 10.1% | 6.5% | 5.6% | 5.4% | 3.5% | 2.5% | 1.7% | 1.7% | 1.6% | 1.8% | 1.4% | 1.4% | 1.2% | 0.82% | 0.7% | 0.43% | 0.37% | 0.36% | 0.33% |
| Aug 2026 | 21% | 15.3% | 14.6% | 8.6% | 7.5% | 5.6% | 5.3% | 3.4% | 2.8% | 2.7% | 2.2% | 1.9% | 1.9% | 1.5% | 1.4% | 0.87% | 0.87% | 0.84% | 0.52% | 0.45% | 0.4% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21% | 42.5K | -12.8% | -1.7 points | |
| 2, held 2nd | 15.3% | 31K | -9.5% | -0.6 points | |
| 3, held 3rd | 14.6% | 29.7K | -3.7% | +0.3 points | |
| 4, held 4th | 8.6% | 17.5K | -19.6% | -1.5 points | |
| 5, held 5th | 7.5% | 15.3K | +9.6% | +1.1 points | |
| 6, held 6th | 5.6% | 11.4K | -5.2% | 0 points | |
| 7, held 7th | 5.3% | 10.8K | -7.9% | -0.1 points | |
| 8, held 8th | 3.4% | 6.9K | -9% | -0.1 points | |
| 9, held 9th | 2.8% | 5.7K | +6.8% | +0.3 points | |
| 10, moved from 12th to 10th | 2.7% | 5.6K | +55.7% | +1.1 pointsmoved from 12th to 10th | |
| 11, held 11th | 2.2% | 4.4K | +18.3% | +0.4 points | |
| 12, moved from 13th to 12th | 1.9% | 3.9K | +16.1% | +0.4 pointsmoved from 13th to 12th | |
| 13, moved from 10th to 13th | 1.9% | 3.8K | 0% | +0.1 pointsmoved from 10th to 13th | |
| 14, held 14th | 1.5% | 3K | +0.33% | +0.1 points | |
| 15, held 15th | 1.4% | 2.9K | -0.34% | +0.1 points | |
| 16, held 16th | 0.87% | 1.8K | -29.6% | -0.3 points | |
| 17, held 17th | 0.87% | 1.8K | 0% | +0.1 points | |
| 18, held 18th | 0.84% | 1.7K | +11.8% | +0.1 points | |
| 19, held 19th | 0.52% | 1.1K | +14% | +0.1 points | |
| 20, held 20th | 0.45% | 920 | +15% | +0.1 points | |
| 21, held 21st | 0.4% | 820 | +5.1% | 0 points | |
| 22, held 22nd | 0.22% | 440 | -38% | -0.1 points |
1.
CeraVe21%
held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.7 points
15.3%
held 2nd · 31K estimated branded searches · -9.5% vs prior month · -0.6 points
3.
Cetaphil14.6%
held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +0.3 points
8.6%
held 4th · 17.5K estimated branded searches · -19.6% vs prior month · -1.5 points
7.5%
held 5th · 15.3K estimated branded searches · +9.6% vs prior month · +1.1 points
6.
COSRX5.6%
held 6th · 11.4K estimated branded searches · -5.2% vs prior month · 0 points
5.3%
held 7th · 10.8K estimated branded searches · -7.9% vs prior month · -0.1 points
8.
Laneige3.4%
held 8th · 6.9K estimated branded searches · -9% vs prior month · -0.1 points
2.8%
held 9th · 5.7K estimated branded searches · +6.8% vs prior month · +0.3 points
10.
Kiehl's
2.7%
moved from 12th to 10th · 5.6K estimated branded searches · +55.7% vs prior month · +1.1 points
11.
Bioderma2.2%
held 11th · 4.4K estimated branded searches · +18.3% vs prior month · +0.4 points
12.
Essano1.9%
moved from 13th to 12th · 3.9K estimated branded searches · +16.1% vs prior month · +0.4 points
13.
Clinique
1.9%
moved from 10th to 13th · 3.8K estimated branded searches · 0% vs prior month · +0.1 points
14.
Medik81.5%
held 14th · 3K estimated branded searches · +0.33% vs prior month · +0.1 points
1.4%
held 15th · 2.9K estimated branded searches · -0.34% vs prior month · +0.1 points
16.
SKIN10040.87%
held 16th · 1.8K estimated branded searches · -29.6% vs prior month · -0.3 points
0.87%
held 17th · 1.8K estimated branded searches · 0% vs prior month · +0.1 points
18.
Trilogy0.84%
held 18th · 1.7K estimated branded searches · +11.8% vs prior month · +0.1 points
0.52%
held 19th · 1.1K estimated branded searches · +14% vs prior month · +0.1 points
20.
Antipodes0.45%
held 20th · 920 estimated branded searches · +15% vs prior month · +0.1 points
21.
Glow Lab0.4%
held 21st · 820 estimated branded searches · +5.1% vs prior month · 0 points
0.22%
held 22nd · 440 estimated branded searches · -38% vs prior month · -0.1 points
Compare search popularity between CeraVe and its closest rivals
How has branded search demand for CeraVe changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among skincare brands in New Zealand increased from 14.7% to 21%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among skincare brands in New Zealand peaked at 23.6% in June 2026 and was lowest at 13% in November 2025.
- Across the 11 months ending August 2026, CeraVe rose from 2nd to 1st among skincare brands in New Zealand.
How did search popularity change for New Zealand skincare brands in August 2026?
6 changes
In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.
In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.
In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.
In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.
In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.
In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.
How is CeraVe measured?
Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
27 branded search terms
- cerave
- cerave blemish control cleanser
- cerave cleanser
- cerave cream
- cerave cream lotion
- cerave eye repair cream
- cerave face wash
- cerave facial moisturizing lotion
- cerave foaming cleanser
- cerave foaming facial cleanser
- cerave hydrate cleanser
- cerave hydrating cleanser
- cerave hydrating facial cleanser
- cerave moisturiser
- cerave moisturizer
- cerave moisturizing cream
- cerave moisturizing cream dry skin
- cerave moisturizing cream for dry skin
- cerave near me
- cerave nz
- cerave online
- cerave renewing sa cleanser
- cerave resurfacing retinol serum
- cerave sensitive skin
- cerave serum
- cerave skincare
- cerave sunscreen
Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is CeraVe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.