Night cream brands in New Zealand:Which are most popular?
In September 2026, CeraVe was the most searched night cream brand in New Zealand, accounting for 45.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, CeraVe, Cetaphil and La Roche-Posay were mentioned most often, in three of the five answers. CeraVe was recommended most often, coming first in all three responses that gave a list.
CeraVeShare of searches 45.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
CetaphilShare of searches 38.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Estée LauderShare of searches 15%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
OlayShare of searches 0.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
La Roche-PosayShare of searches 0.21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top night cream brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, CeraVe, Cetaphil and La Roche-Posay were mentioned most often, in three of the five answers. CeraVe was recommended most often, coming first in all three answers that gave a list. La Roche-Posay was second, and Olay was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CeraVe1st
- La Roche-Posay2nd
- Olay3rd
- Cetaphil4th
- Estée Lauder5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cetaphil3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about night cream brands
5 answers
Asked ChatGPT
“Which night cream brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best night cream brands in New Zealand?”
Asked ChatGPT
“What's the best night cream brand in New Zealand for dry skin?”
Searched Google, AI Overview
“best night cream”
Searched Google, AI Overview
“night cream for dry skin”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which night cream brands do people search for most?
This chart shows how often people search Google for each night cream brand by name. Each line represents a brand's share of searches for all five night cream brands we track, month by month, from searches in New Zealand.
Share of searches by month for CeraVe, Cetaphil, Estée Lauder. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Estée Lauder | Olay | La Roche-Posay |
|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 39.5% | 15.5% | 0.54% | 0.19% |
| Nov 2025 | 42.1% | 38.1% | 19.1% | 0.49% | 0.24% |
| Dec 2025 | 45.2% | 36.6% | 17.6% | 0.4% | 0.18% |
| Jan 2026 | 50.4% | 35.6% | 13.4% | 0.39% | 0.18% |
| Feb 2026 | 51.3% | 34.3% | 13.7% | 0.38% | 0.29% |
| Mar 2026 | 50.7% | 33.1% | 15.4% | 0.65% | 0.19% |
| Apr 2026 | 52.9% | 32.1% | 14.2% | 0.61% | 0.18% |
| May 2026 | 54.2% | 32.9% | 12.3% | 0.44% | 0.22% |
| Jun 2026 | 59% | 30.1% | 10.4% | 0.34% | 0.22% |
| Jul 2026 | 55.9% | 33.4% | 10.1% | 0.41% | 0.15% |
| Aug 2026 | 52.3% | 35.1% | 11.9% | 0.6% | 0.14% |
| Sep 2026 | 45.5% | 38.8% | 15% | 0.5% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 15.4K | -15.1% | -6.8 points | |
| 2, held 2nd | 38.8% | 13.2K | +8.1% | +3.8 points | |
| 3, held 3rd | 15% | 5.1K | +22.7% | +3.1 points | |
| 4, held 4th | 0.5% | 170 | -19% | -0.1 points | |
| 5, held 5th | 0.21% | 70 | +40% | +0.1 points |
1.
CeraVe45.5%
Held 1st. 15.4K estimated branded searches, -15.1% vs prior month. Share -6.8 points.
2.
Cetaphil38.8%
Held 2nd. 13.2K estimated branded searches, +8.1% vs prior month. Share +3.8 points.
15%
Held 3rd. 5.1K estimated branded searches, +22.7% vs prior month. Share +3.1 points.
4.
Olay0.5%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.
0.21%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.
Which brand is most popular in search among night cream brands in New Zealand?
5 brands
In September 2026, CeraVe was the most searched among night cream brands in New Zealand, with an estimated 15.4K branded searches, 45.5% of all searches for the five we track. Cetaphil is in 2nd place, 6.6 percentage points behind at 38.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| CeraVe | 44.3% → 45.5% | 59%Jun 2026 | 42.1%Nov 2025 | 1st |
| Cetaphil | 39.5% → 38.8% | 39.5%Oct 2025 | 30.1%Jun 2026 | 2nd |
| Estée Lauder | 15.5% → 15% | 19.1%Nov 2025 | 10.1%Jul 2026 | 3rd |
| Olay | 0.54% → 0.5% | 0.65%Mar 2026 | 0.34%Jun 2026 | 4th |
| La Roche-Posay | 0.19% → 0.21% | 0.29%Feb 2026 | 0.14%Aug 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, CeraVe’s share of searches among night cream brands in New Zealand increased from 44.3% to 45.5%.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands in New Zealand decreased from 39.5% to 38.8%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among night cream brands in New Zealand peaked at 59% in June 2026 and was lowest at 42.1% in November 2025.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands in New Zealand peaked at 39.5% in October 2025 and was lowest at 30.1% in June 2026.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among night cream brands in New Zealand peaked at 19.1% in November 2025 and was lowest at 10.1% in July 2026.
- Across the 12 months ending September 2026, Estée Lauder, Olay and La Roche-Posay held steady: their share of searches among night cream brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand night cream brands in September 2026?
5 changes
In September 2026, Cetaphil gained share of searches among night cream brands in New Zealand, from 35.1% to 38.8%.
In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%.
In September 2026, CeraVe lost share of searches among night cream brands in New Zealand, from 52.3% to 45.5%.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
Estimated monthly branded searches for Olay in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
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