Brandwave

How popular isCetaphil?

In September 2026, people searched for Cetaphil by name about 13,800 times in New Zealand, a 29.3% increase from the previous year. These searches made up 38.8% of all New Zealand night cream brand searches, placing Cetaphil second out of five brands. When we asked both ChatGPT and Google AI Overviews about night cream brands, Cetaphil appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Cetaphil is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. CeraVeShare of searches 45.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. CetaphilShare of searches 38.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Estée LauderShare of searches 15%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. OlayShare of searches 0.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. La Roche-PosayShare of searches 0.21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top night cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cetaphil is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Olay3rd
  4. Cetaphil4th
  5. Estée Lauder5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about night cream brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which night cream brands compete with Cetaphil?

Cetaphil against night cream brands in New Zealand, by month

Share of searches by month for CeraVe, Cetaphil, Estée Lauder. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilEstée LauderOlayLa Roche-Posay
Oct 202544.3%39.5%15.5%0.54%0.19%
Nov 202542.1%38.1%19.1%0.49%0.24%
Dec 202545.2%36.6%17.6%0.4%0.18%
Jan 202650.4%35.6%13.4%0.39%0.18%
Feb 202651.3%34.3%13.7%0.38%0.29%
Mar 202650.7%33.1%15.4%0.65%0.19%
Apr 202652.9%32.1%14.2%0.61%0.18%
May 202654.2%32.9%12.3%0.44%0.22%
Jun 202659%30.1%10.4%0.34%0.22%
Jul 202655.9%33.4%10.1%0.41%0.15%
Aug 202652.3%35.1%11.9%0.6%0.14%
Sep 202645.5%38.8%15%0.5%0.21%

  1. 1.CeraVe

    45.5%

    Held 1st. 15.4K estimated branded searches, -15.1% vs prior month. Share -6.8 points.

  2. 2.Cetaphil

    38.8%

    Held 2nd. 13.2K estimated branded searches, +8.1% vs prior month. Share +3.8 points.

  3. 3.Estée Lauder

    15%

    Held 3rd. 5.1K estimated branded searches, +22.7% vs prior month. Share +3.1 points.

  4. 4.Olay

    0.5%

    Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

  5. 5.La Roche-Posay

    0.21%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.

Compare popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

24 comparisons

How has branded search demand for Cetaphil changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil in New Zealand rose from 10.7K to 13.8K.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands in New Zealand decreased from 39.5% to 38.8%.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands in New Zealand peaked at 39.5% in October 2025 and was lowest at 30.1% in June 2026.

How did search popularity change for New Zealand night cream brands in September 2026?

5 changes

  1. In September 2026, Cetaphil gained share of searches among night cream brands in New Zealand, from 35.1% to 38.8%.

  2. In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%.

  3. In September 2026, CeraVe lost share of searches among night cream brands in New Zealand, from 52.3% to 45.5%.

  4. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

  5. Estimated monthly branded searches for Olay in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are Cetaphil’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cetaphil
  • cetaphil cream
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil hydrating cream
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil oily cleanser
  • cetaphil sensitive skin
  • cetaphil serum
  • cetaphil skincare
  • cetaphil sunscreen
  • cetaphil wash

Do you work for Cetaphil? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cetaphil compete?

Cetaphil is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands5th of 228.4%Show ranking
Face cleanser brands5th of 149.4%Show ranking
Moisturizer brands3rd of 821.3%Show ranking
Pharmacy skincare brands3rd of 622.7%Show ranking
Sensitive skin brands3rd of 621.1%Show ranking
Face moisturizer brands2nd of 431.9%Show ranking
Tinted sunscreen brands2nd of 733.6%Show ranking
Eye makeup remover brands2nd of 521.7%Show ranking
Night cream brands2nd of 538.8%Shown above
Baby skincare brands2nd of 930%Show ranking
Creator with pink hair and a pink jacket

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