Cetaphil vs Mustela:Which is more popular?
In September 2026, Cetaphil had more branded searches than Mustela among baby skincare brands in New Zealand. Cetaphil had about 6,000 branded searches, while Mustela had 1,990. Cetaphil made up 30% of all baby skincare brand searches we track, and Mustela accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about baby skincare brands, Cetaphil appeared in three of the five answers and Mustela in one. Cetaphil was mentioned before Mustela in every answer that named either.
Who do people search for more?
Cetaphil, about 3 searches for every 1 for Mustela
Who does AI mention more?
Cetaphil, mentioned in 3 of 5 answers, Mustela in 1
Who does AI recommend more?
Cetaphil, named ahead of Mustela in 3 of 3 answers
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Top baby skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mustela was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil was listed before Mustela in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
QV Skincare1st
MooGoo2nd- Cetaphil3rd
Aveeno Baby4th
ecostore5th
Weleda6th
Mustela7th
Gaia Skin Naturals–
Johnson's Baby–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MooGoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QV Skincare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weleda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aveeno Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mustela1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Johnson's Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby skincare brands
5 answers
Asked ChatGPT
“Which baby skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby skincare brands in New Zealand?”
Asked ChatGPT
“What's the best baby skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“nappy cream nz”
Searched Google, AI Overview
“baby skincare brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Cetaphil or Mustela more popular in search?
This chart shows how often people search Google for Cetaphil and Mustela by name. Each line represents a brand's share of searches for all nine baby skincare brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cetaphil, Mustela. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weleda | Cetaphil | MooGoo | ecostore | Mustela | Aveeno Baby | QV Skincare | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 32.4% | 9.7% | 13.8% | 9.9% | 3.3% | 0.3% | 0.06% | 0% |
| Nov 2025 | 28.8% | 31.3% | 11% | 16.4% | 9% | 3.2% | 0.29% | 0.12% | 0.06% |
| Dec 2025 | 30.8% | 32.7% | 9.7% | 13.8% | 9.4% | 3.3% | 0.3% | 0.06% | 0% |
| Jan 2026 | 30.2% | 32.7% | 9.7% | 14.4% | 9% | 3.3% | 0.55% | 0.06% | 0% |
| Feb 2026 | 29.7% | 30.7% | 9.1% | 16.1% | 10.1% | 3.7% | 0.63% | 0.07% | 0% |
| Mar 2026 | 28.1% | 30.6% | 10.3% | 14.6% | 12% | 3.6% | 0.58% | 0.13% | 0.06% |
| Apr 2026 | 30.7% | 30.6% | 10.2% | 14.5% | 10.7% | 2.8% | 0.45% | 0.13% | 0% |
| May 2026 | 31.6% | 32.5% | 9.3% | 13.4% | 9.8% | 2.7% | 0.64% | 0.06% | 0.06% |
| Jun 2026 | 32.6% | 27.9% | 10.8% | 12.9% | 12.1% | 3.1% | 0.4% | 0.11% | 0.06% |
| Jul 2026 | 34.1% | 30.3% | 9.7% | 10.6% | 11.5% | 3.4% | 0.36% | 0.1% | 0.05% |
| Aug 2026 | 31.7% | 29.3% | 11.6% | 11.5% | 11.6% | 3.9% | 0.24% | 0.1% | 0.05% |
| Sep 2026 | 31% | 30% | 14.5% | 10.7% | 9.9% | 3.5% | 0.25% | 0.15% | 0.05% |
How has the Cetaphil and Mustela comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Mustela in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among baby skincare brands in New Zealand moved from 32.4% to 30%, and its estimated monthly branded searches moved from 5.4K to 6K.
- Across the 12 months ending September 2026, Mustela’s share of searches among baby skincare brands in New Zealand held steady at 9.9%, and its estimated monthly branded searches moved from 1.6K to 2K.
How did search popularity change for New Zealand baby skincare brands in September 2026?
2 changes
In September 2026, Cetaphil gained share of searches among baby skincare brands in New Zealand, from 29.3% to 30%.
In September 2026, Mustela lost share of searches among baby skincare brands in New Zealand, from 11.6% to 9.9%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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