Brandwave

How popular isCetaphil?

In September 2026, people searched for Cetaphil by name about 13,800 times in New Zealand, a 29.3% increase from the previous year. These searches made up 30% of all New Zealand baby skincare brand searches, placing Cetaphil second out of nine brands. When we asked both ChatGPT and Google AI Overviews about baby skincare brands, Cetaphil appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Cetaphil is the second most searched of 9 competitors and the third most recommended in AI answers.

  1. WeledaShare of searches 31%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. CetaphilShare of searches 30%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. MooGooShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ecostoreShare of searches 10.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. MustelaShare of searches 9.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top baby skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cetaphil is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QV Skincare1st
  2. MooGoo2nd
  3. Cetaphil3rd
  4. Aveeno Baby4th
  5. ecostore5th
  6. Weleda6th
  7. Mustela7th
  8. Gaia Skin Naturals–
  9. Johnson's Baby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MooGoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QV Skincare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weleda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mustela1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnson's Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby skincare brands compete with Cetaphil?

Cetaphil against baby skincare brands in New Zealand, by month

Share of searches by month for Weleda, Cetaphil, MooGoo, ecostore, Mustela, Aveeno Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthWeledaCetaphilMooGooecostoreMustelaAveeno BabyQV SkincareGaia Skin NaturalsJohnson's Baby
Oct 202530.5%32.4%9.7%13.8%9.9%3.3%0.3%0.06%0%
Nov 202528.8%31.3%11%16.4%9%3.2%0.29%0.12%0.06%
Dec 202530.8%32.7%9.7%13.8%9.4%3.3%0.3%0.06%0%
Jan 202630.2%32.7%9.7%14.4%9%3.3%0.55%0.06%0%
Feb 202629.7%30.7%9.1%16.1%10.1%3.7%0.63%0.07%0%
Mar 202628.1%30.6%10.3%14.6%12%3.6%0.58%0.13%0.06%
Apr 202630.7%30.6%10.2%14.5%10.7%2.8%0.45%0.13%0%
May 202631.6%32.5%9.3%13.4%9.8%2.7%0.64%0.06%0.06%
Jun 202632.6%27.9%10.8%12.9%12.1%3.1%0.4%0.11%0.06%
Jul 202634.1%30.3%9.7%10.6%11.5%3.4%0.36%0.1%0.05%
Aug 202631.7%29.3%11.6%11.5%11.6%3.9%0.24%0.1%0.05%
Sep 202631%30%14.5%10.7%9.9%3.5%0.25%0.15%0.05%

  1. 1.Weleda

    31%

    Held 1st. 6.2K estimated branded searches, -5.2% vs prior month. Share -0.7 points.

  2. 2.Cetaphil

    30%

    Held 2nd. 6K estimated branded searches, -0.83% vs prior month. Share +0.7 points.

  3. 3.MooGoo

    14.5%

    Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +2.9 points.

  4. 4.ecostore

    10.7%

    Moved from 5th to 4th. 2.1K estimated branded searches, -9.7% vs prior month. Share -0.8 points.

  5. 5.Mustela

    9.9%

    Moved from 4th to 5th. 2K estimated branded searches, -16.7% vs prior month. Share -1.6 points.

  6. 6.Aveeno Baby

    3.5%

    Held 6th. 700 estimated branded searches, -13.6% vs prior month. Share -0.4 points.

  7. 7.QV Skincare

    0.25%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Gaia Skin Naturals

    0.15%

    Held 8th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

  9. 9.Johnson's Baby

    0.05%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

24 comparisons

How has branded search demand for Cetaphil changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil in New Zealand rose from 10.7K to 13.8K.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among baby skincare brands in New Zealand decreased from 32.4% to 30%.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among baby skincare brands in New Zealand peaked at 32.7% in January 2026 and was lowest at 27.9% in June 2026.
  • Across the 12 months ending September 2026, Cetaphil fell from 1st to 2nd among baby skincare brands in New Zealand.

How did search popularity change for New Zealand baby skincare brands in September 2026?

6 changes

  1. In September 2026, MooGoo gained share of searches among baby skincare brands in New Zealand, from 11.6% to 14.5%.

  2. In September 2026, Cetaphil gained share of searches among baby skincare brands in New Zealand, from 29.3% to 30%.

  3. In September 2026, Mustela lost share of searches among baby skincare brands in New Zealand, from 11.6% to 9.9%.

  4. In September 2026, ecostore lost share of searches among baby skincare brands in New Zealand, from 11.5% to 10.7%.

  5. In September 2026, Weleda lost share of searches among baby skincare brands in New Zealand, from 31.7% to 31%.

  6. Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are Cetaphil’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cetaphil
  • cetaphil cream
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil hydrating cream
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil oily cleanser
  • cetaphil sensitive skin
  • cetaphil serum
  • cetaphil skincare
  • cetaphil sunscreen
  • cetaphil wash

Do you work for Cetaphil? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cetaphil compete?

Cetaphil is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands5th of 228.4%Show ranking
Face cleanser brands5th of 149.4%Show ranking
Moisturizer brands3rd of 821.3%Show ranking
Pharmacy skincare brands3rd of 622.7%Show ranking
Sensitive skin brands3rd of 621.1%Show ranking
Face moisturizer brands2nd of 431.9%Show ranking
Tinted sunscreen brands2nd of 733.6%Show ranking
Eye makeup remover brands2nd of 521.7%Show ranking
Night cream brands2nd of 538.8%Show ranking
Baby skincare brands2nd of 930%Shown above
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