Face moisturizer brands in New Zealand:Which are most popular?
In September 2026, CeraVe was the most searched face moisturizer brand in New Zealand, accounting for 53.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, CeraVe showed up in every answer. CeraVe was recommended most often, coming first in all four responses that gave a list.
CeraVeShare of searches 53.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CetaphilShare of searches 31.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
AveenoShare of searches 11.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
La Roche-PosayShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top face moisturizer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, CeraVe appeared every time. CeraVe was recommended most often, coming first in all four answers that gave a list. Cetaphil was second, and La Roche-Posay was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CeraVe1st
- Cetaphil2nd
- La Roche-Posay3rd
- Aveeno4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face moisturizer brands
5 answers
Asked ChatGPT
“Which face moisturizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face moisturizer brands in New Zealand?”
Asked ChatGPT
“What's the best face moisturizer brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face moisturizer”
Searched Google, AI Overview
“dry skin moisturiser”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which face moisturizer brands do people search for most?
This chart shows how often people search Google for each face moisturizer brand by name. Each line represents a brand's share of searches for all four face moisturizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for CeraVe, Cetaphil, Aveeno, La Roche-Posay. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Aveeno | La Roche-Posay |
|---|---|---|---|---|
| Oct 2025 | 50.4% | 33.4% | 12.7% | 3.6% |
| Nov 2025 | 50.4% | 34.3% | 12% | 3.3% |
| Dec 2025 | 53.4% | 31.9% | 11.2% | 3.5% |
| Jan 2026 | 57.1% | 29.7% | 9.9% | 3.3% |
| Feb 2026 | 57.6% | 28.6% | 10.4% | 3.4% |
| Mar 2026 | 57.4% | 27.7% | 11.6% | 3.3% |
| Apr 2026 | 59.7% | 26.6% | 10.4% | 3.3% |
| May 2026 | 60% | 27.7% | 9.4% | 2.9% |
| Jun 2026 | 62.7% | 24.6% | 9.6% | 3% |
| Jul 2026 | 59.3% | 26.4% | 11.5% | 2.8% |
| Aug 2026 | 57.2% | 27.7% | 12% | 3.1% |
| Sep 2026 | 53.1% | 31.9% | 11.7% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 21.9K | -12.9% | -4.1 points | |
| 2, held 2nd | 31.9% | 13.2K | +8.1% | +4.2 points | |
| 3, held 3rd | 11.7% | 4.8K | -8.3% | -0.3 points | |
| 4, held 4th | 3.3% | 1.4K | 0% | +0.2 points |
1.
CeraVe53.1%
Held 1st. 21.9K estimated branded searches, -12.9% vs prior month. Share -4.1 points.
2.
Cetaphil31.9%
Held 2nd. 13.2K estimated branded searches, +8.1% vs prior month. Share +4.2 points.
3.
Aveeno11.7%
Held 3rd. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.3 points.
3.3%
Held 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among face moisturizer brands in New Zealand?
4 brands
In September 2026, CeraVe was the most searched among face moisturizer brands in New Zealand, with an estimated 21.9K branded searches, 53.1% of all searches for the four we track. Cetaphil is in 2nd place, 21.2 percentage points behind at 31.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| CeraVe | 50.4% → 53.1% | 62.7%Jun 2026 | 50.4%Oct 2025 | 1st |
| Cetaphil | 33.4% → 31.9% | 34.3%Nov 2025 | 24.6%Jun 2026 | 2nd |
| Aveeno | 12.7% → 11.7% | 12.7%Oct 2025 | 9.4%May 2026 | 3rd |
| La Roche-Posay | 3.6% → 3.3% | 3.6%Oct 2025 | 2.8%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, CeraVe’s share of searches among face moisturizer brands in New Zealand increased from 50.4% to 53.1%.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among face moisturizer brands in New Zealand decreased from 33.4% to 31.9%.
- Across the 12 months ending September 2026, Aveeno’s share of searches among face moisturizer brands in New Zealand decreased from 12.7% to 11.7%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face moisturizer brands in New Zealand peaked at 62.7% in June 2026 and was lowest at 50.4% in October 2025.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among face moisturizer brands in New Zealand peaked at 34.3% in November 2025 and was lowest at 24.6% in June 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among face moisturizer brands in New Zealand peaked at 12.7% in October 2025 and was lowest at 9.4% in May 2026.
- Across the 12 months ending September 2026, La Roche-Posay held steady: its share of searches among face moisturizer brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand face moisturizer brands in September 2026?
4 changes
In September 2026, Cetaphil gained share of searches among face moisturizer brands in New Zealand, from 27.7% to 31.9%.
In September 2026, CeraVe lost share of searches among face moisturizer brands in New Zealand, from 57.2% to 53.1%.
Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 22.5% over 12 measured months, from 1.1K to 1.4K in September 2026.
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