Brandwave

How popular isCeraVe?

In September 2026, people searched for CeraVe by name about 21,900 times in New Zealand, a 42% increase from the previous year. These searches made up 53.1% of all New Zealand face moisturizer brand searches, placing CeraVe first out of four brands. When we asked both ChatGPT and Google AI Overviews about face moisturizer brands, CeraVe appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

CeraVe is the most searched of 4 competitors and the most recommended in AI answers.

  1. CeraVeShare of searches 53.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CetaphilShare of searches 31.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. AveenoShare of searches 11.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. La Roche-PosayShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top face moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe appeared in all five answers. CeraVe is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. Aveeno4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face moisturizer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which face moisturizer brands compete with CeraVe?

CeraVe against face moisturizer brands in New Zealand, by month

Share of searches by month for CeraVe, Cetaphil, Aveeno, La Roche-Posay. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilAveenoLa Roche-Posay
Oct 202550.4%33.4%12.7%3.6%
Nov 202550.4%34.3%12%3.3%
Dec 202553.4%31.9%11.2%3.5%
Jan 202657.1%29.7%9.9%3.3%
Feb 202657.6%28.6%10.4%3.4%
Mar 202657.4%27.7%11.6%3.3%
Apr 202659.7%26.6%10.4%3.3%
May 202660%27.7%9.4%2.9%
Jun 202662.7%24.6%9.6%3%
Jul 202659.3%26.4%11.5%2.8%
Aug 202657.2%27.7%12%3.1%
Sep 202653.1%31.9%11.7%3.3%

  1. 1.CeraVe

    53.1%

    Held 1st. 21.9K estimated branded searches, -12.9% vs prior month. Share -4.1 points.

  2. 2.Cetaphil

    31.9%

    Held 2nd. 13.2K estimated branded searches, +8.1% vs prior month. Share +4.2 points.

  3. 3.Aveeno

    11.7%

    Held 3rd. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.3 points.

  4. 4.La Roche-Posay

    3.3%

    Held 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between CeraVe and its closest rivals

Every comparison with CeraVe

27 comparisons

How has branded search demand for CeraVe changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe in New Zealand rose from 15.4K to 21.9K.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among face moisturizer brands in New Zealand increased from 50.4% to 53.1%.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among face moisturizer brands in New Zealand peaked at 62.7% in June 2026 and was lowest at 50.4% in October 2025.

How did search popularity change for New Zealand face moisturizer brands in September 2026?

4 changes

  1. In September 2026, Cetaphil gained share of searches among face moisturizer brands in New Zealand, from 27.7% to 31.9%.

  2. In September 2026, CeraVe lost share of searches among face moisturizer brands in New Zealand, from 57.2% to 53.1%.

  3. Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026.

  4. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 22.5% over 12 measured months, from 1.1K to 1.4K in September 2026.

How are CeraVe’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave cleanser
  • cerave cream
  • cerave cream lotion
  • cerave face wash
  • cerave foaming cleanser
  • cerave hydrate cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave sensitive skin
  • cerave serum
  • cerave skincare
  • cerave sunscreen

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2216.6%Show ranking
Face cleanser brands2nd of 1418.6%Show ranking
SPF brands3rd of 715.5%Show ranking
Moisturizer brands2nd of 825%Show ranking
Pharmacy skincare brands1st of 635.9%Show ranking
Sensitive skin brands1st of 636.5%Show ranking
Face moisturizer brands1st of 453.1%Shown above
Tinted sunscreen brands1st of 736.8%Show ranking
Body care brands3rd of 715.1%Show ranking
Night cream brands1st of 545.5%Show ranking
Tinted moisturizer brands1st of 560.6%Show ranking
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