Brandwave

How popular isCetaphil?

In September 2026, people searched for Cetaphil by name about 13,800 times in New Zealand, a 29.3% increase from the previous year. These searches made up 31.9% of all New Zealand face moisturizer brand searches, placing Cetaphil second out of four brands. When we asked both ChatGPT and Google AI Overviews about face moisturizer brands, Cetaphil appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Cetaphil is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. CeraVeShare of searches 53.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CetaphilShare of searches 31.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. AveenoShare of searches 11.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. La Roche-PosayShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top face moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. Aveeno4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face moisturizer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which face moisturizer brands compete with Cetaphil?

Cetaphil against face moisturizer brands in New Zealand, by month

Share of searches by month for CeraVe, Cetaphil, Aveeno, La Roche-Posay. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilAveenoLa Roche-Posay
Oct 202550.4%33.4%12.7%3.6%
Nov 202550.4%34.3%12%3.3%
Dec 202553.4%31.9%11.2%3.5%
Jan 202657.1%29.7%9.9%3.3%
Feb 202657.6%28.6%10.4%3.4%
Mar 202657.4%27.7%11.6%3.3%
Apr 202659.7%26.6%10.4%3.3%
May 202660%27.7%9.4%2.9%
Jun 202662.7%24.6%9.6%3%
Jul 202659.3%26.4%11.5%2.8%
Aug 202657.2%27.7%12%3.1%
Sep 202653.1%31.9%11.7%3.3%

  1. 1.CeraVe

    53.1%

    Held 1st. 21.9K estimated branded searches, -12.9% vs prior month. Share -4.1 points.

  2. 2.Cetaphil

    31.9%

    Held 2nd. 13.2K estimated branded searches, +8.1% vs prior month. Share +4.2 points.

  3. 3.Aveeno

    11.7%

    Held 3rd. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.3 points.

  4. 4.La Roche-Posay

    3.3%

    Held 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

24 comparisons

How has branded search demand for Cetaphil changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil in New Zealand rose from 10.7K to 13.8K.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among face moisturizer brands in New Zealand decreased from 33.4% to 31.9%.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among face moisturizer brands in New Zealand peaked at 34.3% in November 2025 and was lowest at 24.6% in June 2026.

How did search popularity change for New Zealand face moisturizer brands in September 2026?

4 changes

  1. In September 2026, Cetaphil gained share of searches among face moisturizer brands in New Zealand, from 27.7% to 31.9%.

  2. In September 2026, CeraVe lost share of searches among face moisturizer brands in New Zealand, from 57.2% to 53.1%.

  3. Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026.

  4. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 22.5% over 12 measured months, from 1.1K to 1.4K in September 2026.

How are Cetaphil’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cetaphil
  • cetaphil cream
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil hydrating cream
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil oily cleanser
  • cetaphil sensitive skin
  • cetaphil serum
  • cetaphil skincare
  • cetaphil sunscreen
  • cetaphil wash

Do you work for Cetaphil? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cetaphil compete?

Cetaphil is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands5th of 228.4%Show ranking
Face cleanser brands5th of 149.4%Show ranking
Moisturizer brands3rd of 821.3%Show ranking
Pharmacy skincare brands3rd of 622.7%Show ranking
Sensitive skin brands3rd of 621.1%Show ranking
Face moisturizer brands2nd of 431.9%Shown above
Tinted sunscreen brands2nd of 733.6%Show ranking
Eye makeup remover brands2nd of 521.7%Show ranking
Night cream brands2nd of 538.8%Show ranking
Baby skincare brands2nd of 930%Show ranking
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