Cetaphil vs La Roche-Posay:Which is more popular?
In September 2026, Cetaphil had more branded searches than La Roche-Posay among face moisturizer brands in New Zealand. Cetaphil had about 13,200 branded searches, while La Roche-Posay had 1,360. Cetaphil made up 31.9% of all face moisturizer brand searches we track, and La Roche-Posay accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about face moisturizer brands, Cetaphil and La Roche-Posay each appeared in three of the five answers. Cetaphil and La Roche-Posay were each mentioned first in two of the four answers.
Who do people search for more?
Cetaphil, about 10 searches for every 1 for La Roche-Posay
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top face moisturizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cetaphil and La Roche-Posay were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st- Cetaphil2nd
La Roche-Posay3rd
Aveeno4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face moisturizer brands
5 answers
Asked ChatGPT
“Which face moisturizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face moisturizer brands in New Zealand?”
Asked ChatGPT
“What's the best face moisturizer brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face moisturizer”
Searched Google, AI Overview
“dry skin moisturiser”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cetaphil or La Roche-Posay more popular in search?
This chart shows how often people search Google for Cetaphil and La Roche-Posay by name. Each line represents a brand's share of searches for all four face moisturizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cetaphil, La Roche-Posay. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Aveeno | La Roche-Posay |
|---|---|---|---|---|
| Oct 2025 | 50.4% | 33.4% | 12.7% | 3.6% |
| Nov 2025 | 50.4% | 34.3% | 12% | 3.3% |
| Dec 2025 | 53.4% | 31.9% | 11.2% | 3.5% |
| Jan 2026 | 57.1% | 29.7% | 9.9% | 3.3% |
| Feb 2026 | 57.6% | 28.6% | 10.4% | 3.4% |
| Mar 2026 | 57.4% | 27.7% | 11.6% | 3.3% |
| Apr 2026 | 59.7% | 26.6% | 10.4% | 3.3% |
| May 2026 | 60% | 27.7% | 9.4% | 2.9% |
| Jun 2026 | 62.7% | 24.6% | 9.6% | 3% |
| Jul 2026 | 59.3% | 26.4% | 11.5% | 2.8% |
| Aug 2026 | 57.2% | 27.7% | 12% | 3.1% |
| Sep 2026 | 53.1% | 31.9% | 11.7% | 3.3% |
How has the Cetaphil and La Roche-Posay comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among face moisturizer brands in New Zealand moved from 33.4% to 31.9%, and its estimated monthly branded searches moved from 10.2K to 13.2K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face moisturizer brands in New Zealand moved from 3.6% to 3.3%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand face moisturizer brands in September 2026?
2 changes
In September 2026, Cetaphil gained share of searches among face moisturizer brands in New Zealand, from 27.7% to 31.9%.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 22.5% over 12 measured months, from 1.1K to 1.4K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
10 branded search terms
- cetaphil
- cetaphil cream
- cetaphil face moisturizer
- cetaphil face wash
- cetaphil lotion
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
- cetaphil sunscreen
- cetaphil wash
La Roche-Posay
2 branded search terms
- la roche posay moisturiser
- la roche posay toleriane
Other head-to-heads among face moisturizer brands
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