Brandwave

Aveeno vs Cetaphil:Which is more popular?

In September 2026, Cetaphil had more branded searches than Aveeno among face moisturizer brands in New Zealand. Cetaphil had about 13,200 branded searches, while Aveeno had 4,840. Cetaphil made up 31.9% of all face moisturizer brand searches we track, and Aveeno accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about face moisturizer brands, Cetaphil appeared in three of the five answers and Aveeno in one. Cetaphil was mentioned before Aveeno in every answer that named either.

Among face moisturizer brands in New Zealand in September 2026

Who do people search for more?

Cetaphil, about 3 searches for every 1 for Aveeno

Cetaphil 13.2K searchesAveeno 4.8K searches

Who does AI mention more?

Cetaphil, mentioned in 3 of 5 answers, Aveeno in 1

Cetaphil in 3 of 5Aveeno in 1 of 5

Who does AI recommend more?

Cetaphil, named ahead of Aveeno in 3 of 3 answers

Cetaphil first in 3Aveeno never first

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Top face moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aveeno was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil was listed before Aveeno in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. Aveeno4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face moisturizer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aveeno or Cetaphil more popular in search?

This chart shows how often people search Google for Aveeno and Cetaphil by name. Each line represents a brand's share of searches for all four face moisturizer brands we track, month by month, from searches in New Zealand.

Aveeno and Cetaphil among face moisturizer brands in New Zealand, by month

Share of searches by month for Cetaphil, Aveeno. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilAveenoLa Roche-Posay
Oct 202550.4%33.4%12.7%3.6%
Nov 202550.4%34.3%12%3.3%
Dec 202553.4%31.9%11.2%3.5%
Jan 202657.1%29.7%9.9%3.3%
Feb 202657.6%28.6%10.4%3.4%
Mar 202657.4%27.7%11.6%3.3%
Apr 202659.7%26.6%10.4%3.3%
May 202660%27.7%9.4%2.9%
Jun 202662.7%24.6%9.6%3%
Jul 202659.3%26.4%11.5%2.8%
Aug 202657.2%27.7%12%3.1%
Sep 202653.1%31.9%11.7%3.3%

How has the Aveeno and Cetaphil comparison changed over the last 12 months?

3 findings
  • Cetaphil was ahead of Aveeno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aveeno’s share of searches among face moisturizer brands in New Zealand moved from 12.7% to 11.7%, and its estimated monthly branded searches moved from 3.9K to 4.8K.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among face moisturizer brands in New Zealand moved from 33.4% to 31.9%, and its estimated monthly branded searches moved from 10.2K to 13.2K.

How did search popularity change for New Zealand face moisturizer brands in September 2026?

2 changes

  1. In September 2026, Cetaphil gained share of searches among face moisturizer brands in New Zealand, from 27.7% to 31.9%.

  2. Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Aveeno’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno

8 branded search terms

  • aveeno
  • aveeno baby
  • aveeno baby lotion
  • aveeno cleanser
  • aveeno cream
  • aveeno dermexa
  • aveeno hand cream
  • aveeno lotion

Cetaphil

10 branded search terms

  • cetaphil
  • cetaphil cream
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare
  • cetaphil sunscreen
  • cetaphil wash

How the Brand Demand Index is measured

Other head-to-heads among face moisturizer brands

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