Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 25,700 times in New Zealand, a 26.5% increase from the previous year. These searches made up 3.3% of all New Zealand face moisturizer brand searches, placing La Roche-Posay fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about face moisturizer brands, La Roche-Posay appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

La Roche-Posay is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. CeraVeShare of searches 53.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CetaphilShare of searches 31.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. AveenoShare of searches 11.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. La Roche-PosayShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top face moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. Aveeno4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face moisturizer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which face moisturizer brands compete with La Roche-Posay?

La Roche-Posay against face moisturizer brands in New Zealand, by month

Share of searches by month for CeraVe, Cetaphil, Aveeno, La Roche-Posay. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilAveenoLa Roche-Posay
Oct 202550.4%33.4%12.7%3.6%
Nov 202550.4%34.3%12%3.3%
Dec 202553.4%31.9%11.2%3.5%
Jan 202657.1%29.7%9.9%3.3%
Feb 202657.6%28.6%10.4%3.4%
Mar 202657.4%27.7%11.6%3.3%
Apr 202659.7%26.6%10.4%3.3%
May 202660%27.7%9.4%2.9%
Jun 202662.7%24.6%9.6%3%
Jul 202659.3%26.4%11.5%2.8%
Aug 202657.2%27.7%12%3.1%
Sep 202653.1%31.9%11.7%3.3%

  1. 1.CeraVe

    53.1%

    Held 1st. 21.9K estimated branded searches, -12.9% vs prior month. Share -4.1 points.

  2. 2.Cetaphil

    31.9%

    Held 2nd. 13.2K estimated branded searches, +8.1% vs prior month. Share +4.2 points.

  3. 3.Aveeno

    11.7%

    Held 3rd. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.3 points.

  4. 4.La Roche-Posay

    3.3%

    Held 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

36 comparisons

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 20.3K to 25.7K.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face moisturizer brands in New Zealand held steady, from 3.6% to 3.3%.

How did search popularity change for New Zealand face moisturizer brands in September 2026?

4 changes

  1. In September 2026, Cetaphil gained share of searches among face moisturizer brands in New Zealand, from 27.7% to 31.9%.

  2. In September 2026, CeraVe lost share of searches among face moisturizer brands in New Zealand, from 57.2% to 53.1%.

  3. Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026.

  4. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 22.5% over 12 measured months, from 1.1K to 1.4K in September 2026.

How are La Roche-Posay’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay night cream
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toleriane
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands1st of 2216.9%Show ranking
Face cleanser brands1st of 1419%Show ranking
SPF brands2nd of 720.8%Show ranking
Sunscreen brands2nd of 929.2%Show ranking
Sun cream brands2nd of 622.3%Show ranking
Moisturizer brands1st of 832.4%Show ranking
Pharmacy skincare brands2nd of 630.8%Show ranking
Sensitive skin brands2nd of 630.2%Show ranking
Face moisturizer brands4th of 43.3%Shown above
Eye makeup remover brands1st of 542.9%Show ranking
Night cream brands5th of 50.21%Show ranking
Micellar water brands1st of 453%Show ranking
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