Antipodes vs La Roche-Posay:Which is more popular by branded search in New Zealand?
In August 2026, La Roche-Posay had more branded searches than Antipodes among skincare brands in New Zealand. La Roche-Posay was estimated to have 31K branded searches compared to Antipodes’ 920, and held a 15.3% Share of Search versus Antipodes’ 0.45%.
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Which is more popular in search, Antipodes or La Roche-Posay?
Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Antipodes. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | The Ordinary | Neutrogena | COSRX | Beauty of Joseon | Laneige | Dermalogica | Kiehl's | Bioderma | Essano | Clinique | Medik8 | Paula's Choice | SKIN1004 | SkinCeuticals | Trilogy | Drunk Elephant | Antipodes | Glow Lab | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 18.3% | 14.4% | 7.3% | 8.6% | 4.9% | 4.7% | 4.2% | 3.9% | 3.8% | 2.5% | 2.1% | 2.2% | 1.5% | 2.2% | 0.5% | 0.89% | 1% | 0.85% | 0.45% | 0.55% | 0.19% |
| Nov 2025 | 13% | 18.3% | 13.5% | 7.1% | 8.5% | 4.4% | 5.3% | 5% | 4.3% | 5.1% | 1.9% | 2% | 3.1% | 1.3% | 2.4% | 0.75% | 0.84% | 1.3% | 0.88% | 0.49% | 0.47% | 0.18% |
| Dec 2025 | 15.1% | 18% | 13.3% | 7.4% | 8.8% | 4.9% | 5% | 5.5% | 3.6% | 3.6% | 1.9% | 2.2% | 2.5% | 1.3% | 1.9% | 0.75% | 0.94% | 1.1% | 0.92% | 0.58% | 0.51% | 0.18% |
| Jan 2026 | 17.2% | 17.3% | 13.6% | 7.8% | 8.6% | 5% | 5.6% | 4.5% | 3.3% | 2.3% | 2.3% | 2.1% | 2.4% | 1.5% | 2.1% | 0.77% | 0.92% | 0.83% | 0.84% | 0.56% | 0.48% | 0.25% |
| Feb 2026 | 18.9% | 17.6% | 12.4% | 7.6% | 8% | 5.8% | 4.9% | 4.3% | 3.8% | 2.2% | 2.1% | 2% | 2.3% | 1.5% | 1.9% | 0.68% | 1.1% | 0.69% | 0.75% | 0.54% | 0.46% | 0.23% |
| Mar 2026 | 19.5% | 16.1% | 12.7% | 8.4% | 7.4% | 6.4% | 5.1% | 4% | 3.5% | 2.6% | 2% | 2% | 2.3% | 1.5% | 2.1% | 0.77% | 0.87% | 0.85% | 0.65% | 0.5% | 0.46% | 0.26% |
| Apr 2026 | 20.3% | 17.5% | 12.5% | 8.5% | 6.8% | 6.5% | 5.2% | 3.7% | 3.3% | 1.9% | 2.3% | 1.8% | 1.8% | 1.7% | 1.8% | 0.77% | 0.99% | 0.78% | 0.61% | 0.45% | 0.49% | 0.38% |
| May 2026 | 22.6% | 15.3% | 12.9% | 9% | 6.3% | 6.7% | 5.3% | 3.3% | 2.9% | 2.3% | 1.6% | 2.6% | 1.8% | 1.4% | 1.5% | 1% | 0.75% | 0.73% | 0.61% | 0.47% | 0.44% | 0.35% |
| Jun 2026 | 23.6% | 15.5% | 12.3% | 10.6% | 6.8% | 5.9% | 5.7% | 3.6% | 2.5% | 1.5% | 1.7% | 1.8% | 1.6% | 1.2% | 1.5% | 1.2% | 0.73% | 0.79% | 0.55% | 0.37% | 0.33% | 0.21% |
| Jul 2026 | 22.6% | 15.9% | 14.3% | 10.1% | 6.5% | 5.6% | 5.4% | 3.5% | 2.5% | 1.7% | 1.7% | 1.6% | 1.8% | 1.4% | 1.4% | 1.2% | 0.82% | 0.7% | 0.43% | 0.37% | 0.36% | 0.33% |
| Aug 2026 | 21% | 15.3% | 14.6% | 8.6% | 7.5% | 5.6% | 5.3% | 3.4% | 2.8% | 2.7% | 2.2% | 1.9% | 1.9% | 1.5% | 1.4% | 0.87% | 0.87% | 0.84% | 0.52% | 0.45% | 0.4% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Antipodes and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Antipodes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Antipodes’ estimated Share of Search among skincare brands in New Zealand held steady at 0.45%, and its estimated monthly branded searches moved from 660 to 920.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among skincare brands in New Zealand moved from 18.3% to 15.3%, and its estimated monthly branded searches moved from 26.9K to 31K.
How did search popularity change for New Zealand skincare brands in August 2026?
2 changes
In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.
Estimated monthly branded searches for Antipodes in New Zealand rose 39.4% over 11 measured months, from 660 to 920 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Antipodes’ and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Antipodes
4 branded search terms
- antipodes day cream
- antipodes serum
- antipodes skincare
- antipodes skincare nz
La Roche-Posay
34 branded search terms
- la roche posay
- la roche posay anthelios
- la roche posay anthelios spf
- la roche posay b5
- la roche posay cicaplast
- la roche posay cicaplast baume b5
- la roche posay cicaplast baume b5+
- la roche posay cleanser
- la roche posay cream
- la roche posay effaclar
- la roche posay facewash
- la roche posay gentle cleanser
- la roche posay gentle hydrating cleanser
- la roche posay hyalu b5 serum
- la roche posay moisturiser
- la roche posay moisturizer
- la roche posay near me
- la roche posay nz
- la roche posay online
- la roche posay retinol b3 serum
- la roche posay sensitive skin
- la roche posay serum
- la roche posay skincare
- la roche posay spf
- la roche posay sunblock
- la roche posay sunscreen
- la roche posay tinted spf
- la roche posay tinted sunscreen
- la roche posay toleriane
- la roche posay toleriane hydrating cleanser
- la roche posay toleriane hydrating gentle cleanser
- larocheposay cream
- larocheposay spf
- larocheposay sunblock
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