Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 25,700 times in New Zealand, a 26.5% increase from the previous year. These searches made up 32.4% of all New Zealand moisturizer brand searches, placing La Roche-Posay first out of eight brands. When we asked both ChatGPT and Google AI Overviews about moisturizer brands, La Roche-Posay appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

La Roche-Posay is the most searched of 8 competitors and the second most recommended in AI answers.

  1. La Roche-PosayShare of searches 32.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CeraVeShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. CetaphilShare of searches 21.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Estée LauderShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Kiehl'sShare of searches 4.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+3 more

La Roche-Posay website (opens in a new tab)

Follow La Roche-Posay and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Kiehl's4th
  5. Clinique5th
  6. Estée Lauder–
  7. Dermalogica–
  8. Drunk Elephant–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinique1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moisturizer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which moisturizer brands compete with La Roche-Posay?

La Roche-Posay against moisturizer brands in New Zealand, by month

Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, Estée Lauder, Kiehl's, Dermalogica, Clinique, Drunk Elephant. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilEstée LauderKiehl'sDermalogicaCliniqueDrunk Elephant
Oct 202532%22.6%20.2%7.9%7.4%4.8%3.2%1.9%
Nov 202534.2%19.5%17.6%8.9%8.9%5.4%3.9%1.7%
Dec 202532.5%23.1%18.7%9%7%4.3%3.6%1.8%
Jan 202631.5%27.5%19.4%7.3%4.8%3.8%3.7%1.9%
Feb 202630.6%28%18.8%7.5%4.5%5%3.7%1.8%
Mar 202627.7%29.1%19%8.8%5.4%4.9%3.5%1.7%
Apr 202630%30.4%18.5%8.1%4.2%4.6%2.7%1.6%
May 202626.6%32%19.4%7.3%5.5%4.2%3.5%1.4%
Jun 202626.2%36.7%18.7%6.5%3.8%3.8%3.1%1.2%
Jul 202626.1%34.5%20.6%6.3%4.5%3.5%3.4%1.1%
Aug 202627.4%30.5%20.5%7%6.3%3.9%3.2%1.3%
Sep 202632.4%25%21.3%8.2%4.1%3.7%3.1%2.2%

  1. 1.La Roche-Posay

    32.4%

    Moved from 2nd to 1st. 20K estimated branded searches, +22.7% vs prior month. Share +5 points.

  2. 2.CeraVe

    25%

    Moved from 1st to 2nd. 15.4K estimated branded searches, -15.1% vs prior month. Share -5.6 points.

  3. 3.Cetaphil

    21.3%

    Held 3rd. 13.2K estimated branded searches, +8.1% vs prior month. Share +0.9 points.

  4. 4.Estée Lauder

    8.2%

    Held 4th. 5.1K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  5. 5.Kiehl's

    4.1%

    Held 5th. 2.5K estimated branded searches, -32.1% vs prior month. Share -2.2 points.

  6. 6.Dermalogica

    3.7%

    Held 6th. 2.3K estimated branded searches, -0.43% vs prior month. Share -0.2 points.

  7. 7.Clinique

    3.1%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Drunk Elephant

    2.2%

    Held 8th. 1.4K estimated branded searches, +77.6% vs prior month. Share +0.9 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

36 comparisons

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 20.3K to 25.7K.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among moisturizer brands in New Zealand peaked at 34.2% in November 2025 and was lowest at 26.1% in July 2026.

How did search popularity change for New Zealand moisturizer brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to become the leader among moisturizer brands in New Zealand, with 32.4% of the searches.

  2. In September 2026, Estée Lauder gained share of searches among moisturizer brands in New Zealand, from 7% to 8.2%.

  3. In September 2026, Drunk Elephant gained share of searches among moisturizer brands in New Zealand, from 1.3% to 2.2%.

  4. In September 2026, Cetaphil gained share of searches among moisturizer brands in New Zealand, from 20.5% to 21.3%.

  5. In September 2026, CeraVe lost share of searches among moisturizer brands in New Zealand, from 30.5% to 25%.

  6. In September 2026, Kiehl's lost share of searches among moisturizer brands in New Zealand, from 6.3% to 4.1%.

How are La Roche-Posay’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay night cream
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toleriane
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands1st of 2216.9%Show ranking
Face cleanser brands1st of 1419%Show ranking
SPF brands2nd of 720.8%Show ranking
Sunscreen brands2nd of 929.2%Show ranking
Sun cream brands2nd of 622.3%Show ranking
Moisturizer brands1st of 832.4%Shown above
Pharmacy skincare brands2nd of 630.8%Show ranking
Sensitive skin brands2nd of 630.2%Show ranking
Face moisturizer brands4th of 43.3%Show ranking
Eye makeup remover brands1st of 542.9%Show ranking
Night cream brands5th of 50.21%Show ranking
Micellar water brands1st of 453%Show ranking
Creator with pink hair and a pink jacket

Is La Roche-Posay your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free