Brandwave

How popular isClinique?

In September 2026, people searched for Clinique by name about 1,900 times in New Zealand, an 18.8% increase from the previous year. These searches made up 3.1% of all New Zealand moisturizer brand searches, placing Clinique seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about moisturizer brands, Clinique appeared in one of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Clinique is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.

  1. La Roche-PosayShare of searches 32.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CeraVeShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. CetaphilShare of searches 21.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Estée LauderShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CliniqueShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clinique was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clinique is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Kiehl's4th
  5. Clinique5th
  6. Estée Lauder–
  7. Dermalogica–
  8. Drunk Elephant–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinique1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moisturizer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which moisturizer brands compete with Clinique?

Clinique against moisturizer brands in New Zealand, by month

Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, Estée Lauder, Kiehl's, Dermalogica, Clinique, Drunk Elephant. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilEstée LauderKiehl'sDermalogicaCliniqueDrunk Elephant
Oct 202532%22.6%20.2%7.9%7.4%4.8%3.2%1.9%
Nov 202534.2%19.5%17.6%8.9%8.9%5.4%3.9%1.7%
Dec 202532.5%23.1%18.7%9%7%4.3%3.6%1.8%
Jan 202631.5%27.5%19.4%7.3%4.8%3.8%3.7%1.9%
Feb 202630.6%28%18.8%7.5%4.5%5%3.7%1.8%
Mar 202627.7%29.1%19%8.8%5.4%4.9%3.5%1.7%
Apr 202630%30.4%18.5%8.1%4.2%4.6%2.7%1.6%
May 202626.6%32%19.4%7.3%5.5%4.2%3.5%1.4%
Jun 202626.2%36.7%18.7%6.5%3.8%3.8%3.1%1.2%
Jul 202626.1%34.5%20.6%6.3%4.5%3.5%3.4%1.1%
Aug 202627.4%30.5%20.5%7%6.3%3.9%3.2%1.3%
Sep 202632.4%25%21.3%8.2%4.1%3.7%3.1%2.2%

  1. 1.La Roche-Posay

    32.4%

    Moved from 2nd to 1st. 20K estimated branded searches, +22.7% vs prior month. Share +5 points.

  2. 2.CeraVe

    25%

    Moved from 1st to 2nd. 15.4K estimated branded searches, -15.1% vs prior month. Share -5.6 points.

  3. 3.Cetaphil

    21.3%

    Held 3rd. 13.2K estimated branded searches, +8.1% vs prior month. Share +0.9 points.

  4. 4.Estée Lauder

    8.2%

    Held 4th. 5.1K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  5. 5.Kiehl's

    4.1%

    Held 5th. 2.5K estimated branded searches, -32.1% vs prior month. Share -2.2 points.

  6. 6.Dermalogica

    3.7%

    Held 6th. 2.3K estimated branded searches, -0.43% vs prior month. Share -0.2 points.

  7. 7.Clinique

    3.1%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Drunk Elephant

    2.2%

    Held 8th. 1.4K estimated branded searches, +77.6% vs prior month. Share +0.9 points.

Compare popularity between Clinique and its closest rivals

Every comparison with Clinique

24 comparisons

How has branded search demand for Clinique changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clinique in New Zealand rose from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Clinique’s share of searches among moisturizer brands in New Zealand peaked at 3.9% in November 2025 and was lowest at 2.7% in April 2026.

How did search popularity change for New Zealand moisturizer brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to become the leader among moisturizer brands in New Zealand, with 32.4% of the searches.

  2. In September 2026, Estée Lauder gained share of searches among moisturizer brands in New Zealand, from 7% to 8.2%.

  3. In September 2026, Drunk Elephant gained share of searches among moisturizer brands in New Zealand, from 1.3% to 2.2%.

  4. In September 2026, Cetaphil gained share of searches among moisturizer brands in New Zealand, from 20.5% to 21.3%.

  5. In September 2026, CeraVe lost share of searches among moisturizer brands in New Zealand, from 30.5% to 25%.

  6. In September 2026, Kiehl's lost share of searches among moisturizer brands in New Zealand, from 6.3% to 4.1%.

How are Clinique’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Clinique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clinique

Do you work for Clinique? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Clinique compete?

Clinique is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands16th of 221.8%Show ranking
Moisturizer brands7th of 83.1%Shown above
Tinted sunscreen brands5th of 74.9%Show ranking
Eye shadow brands7th of 85%Show ranking
Eye makeup remover brands5th of 55.2%Show ranking
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