How popular isClinique?
In September 2026, people searched for Clinique by name about 1,900 times in New Zealand, an 18.8% increase from the previous year. These searches made up 5% of all New Zealand eye shadow brand searches, placing Clinique seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about eye shadow brands, Clinique did not appear in any of the answers.
Clinique is the seventh most searched of 8 competitors and not listed in any AI answer.
MaybellineShare of searches 33.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Tom FordShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Estée LauderShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MACShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
CliniqueShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top eye shadow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clinique did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Huda Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Maybelline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye shadow brands
5 answers
Asked ChatGPT
“Which eye shadow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye shadow brands in New Zealand?”
Asked ChatGPT
“What's the best eye shadow brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eye shadow nz”
Searched Google, AI Overview
“best eyeshadow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which eye shadow brands compete with Clinique?
Share of searches by month for Maybelline, Tom Ford, Estée Lauder, MAC, Huda Beauty, Bobbi Brown, Clinique, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Tom Ford | Estée Lauder | MAC | Huda Beauty | Bobbi Brown | Clinique | Anastasia Beverly Hills |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 27.1% | 11.5% | 11.7% | 8.1% | 6.1% | 4.6% | 2.9% |
| Nov 2025 | 25.8% | 20.6% | 13.5% | 13.1% | 13.6% | 5.4% | 5.9% | 2.2% |
| Dec 2025 | 27.9% | 25.1% | 13.6% | 13.2% | 7.2% | 5.2% | 5.4% | 2.5% |
| Jan 2026 | 30.3% | 21.8% | 12.4% | 11.4% | 11.2% | 4.7% | 6.2% | 1.9% |
| Feb 2026 | 32.1% | 21.6% | 12.6% | 12.3% | 8.1% | 4.9% | 6.1% | 2.3% |
| Mar 2026 | 33.4% | 21.2% | 13.7% | 12.7% | 7.4% | 4.3% | 5.4% | 2% |
| Apr 2026 | 33% | 21.9% | 13.8% | 11.9% | 7.9% | 4.4% | 4.6% | 2.5% |
| May 2026 | 32.7% | 21.6% | 12.7% | 12.7% | 7.5% | 4.6% | 6.2% | 1.9% |
| Jun 2026 | 34.3% | 22.5% | 11.2% | 12.5% | 8% | 4.3% | 5.3% | 2% |
| Jul 2026 | 36.1% | 20.3% | 10.2% | 13.2% | 7.6% | 4.6% | 5.5% | 2.6% |
| Aug 2026 | 36.4% | 21% | 11.3% | 10.8% | 8.3% | 4.3% | 5.2% | 2.7% |
| Sep 2026 | 33.4% | 21.1% | 13.4% | 11.6% | 8.2% | 5.1% | 5% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.4% | 12.7K | -4.9% | -3 points | |
| 2, held 2nd | 21.1% | 8K | +4.2% | +0.1 points | |
| 3, held 3rd | 13.4% | 5.1K | +22.7% | +2.1 points | |
| 4, held 4th | 11.6% | 4.4K | +11.4% | +0.8 points | |
| 5, held 5th | 8.2% | 3.1K | +2% | -0.1 points | |
| 6, moved from 7th to 6th | 5.1% | 1.9K | +22.3% | +0.8 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5% | 1.9K | 0% | -0.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.3% | 880 | -12% | -0.4 points |
33.4%
Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -3 points.
2.
Tom Ford21.1%
Held 2nd. 8K estimated branded searches, +4.2% vs prior month. Share +0.1 points.
13.4%
Held 3rd. 5.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.
4.
MAC11.6%
Held 4th. 4.4K estimated branded searches, +11.4% vs prior month. Share +0.8 points.
8.2%
Held 5th. 3.1K estimated branded searches, +2% vs prior month. Share -0.1 points.
5.1%
Moved from 7th to 6th. 1.9K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
7.
Clinique5%
Moved from 6th to 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.3%
Held 8th. 880 estimated branded searches, -12% vs prior month. Share -0.4 points.
Compare popularity between Clinique and its closest rivals
Every comparison with Clinique
24 comparisons
- Bioderma vs Clinique
- Bobbi Brown vs Clinique
- CeraVe vs Clinique
- Clinique vs Dermalogica
- Clinique vs Estée Lauder
- Clinique vs Glow Lab
- Clinique vs Huda Beauty
- Clinique vs Kiehl's
- Clinique vs La Roche-Posay
- Clinique vs Laneige
- Clinique vs MAC
- Clinique vs Maybelline
- Clinique vs Medik8
- Clinique vs Paula's Choice
- Clinique vs The Ordinary
- Clinique vs Tom Ford
- Avène vs Clinique
- Bondi Sands vs Clinique
- Clinique vs Drunk Elephant
- Clinique vs Trilogy
- Anastasia Beverly Hills vs Clinique
- Clinique vs SkinCeuticals
- Clinique vs SKIN1004
- Antipodes vs Clinique
How has branded search demand for Clinique changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clinique in New Zealand rose from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Clinique’s share of searches among eye shadow brands in New Zealand peaked at 6.2% in January 2026 and was lowest at 4.6% in April 2026.
How did search popularity change for New Zealand eye shadow brands in September 2026?
6 changes
In September 2026, Bobbi Brown overtook Clinique to rank 6th among eye shadow brands in New Zealand, with 5.1% of the searches.
In September 2026, Estée Lauder gained share of searches among eye shadow brands in New Zealand, from 11.3% to 13.4%.
In September 2026, MAC gained share of searches among eye shadow brands in New Zealand, from 10.8% to 11.6%.
In September 2026, Maybelline lost share of searches among eye shadow brands in New Zealand, from 36.4% to 33.4%.
Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Tom Ford in New Zealand fell 15.4% over 12 measured months, from 9.4K to 8K in September 2026.
How are Clinique’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Clinique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- clinique
Do you work for Clinique? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Clinique compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Skincare brands | 16th of 22 | 1.8% | Show ranking |
| Moisturizer brands | 7th of 8 | 3.1% | Show ranking |
| Tinted sunscreen brands | 5th of 7 | 4.9% | Show ranking |
| Eye shadow brands | 7th of 8 | 5% | Shown above |
| Eye makeup remover brands | 5th of 5 | 5.2% | Show ranking |
Is Clinique your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.