Brandwave

Bobbi Brown vs Clinique:Which is more popular?

In September 2026, Bobbi Brown and Clinique were level in searches among eye shadow brands in New Zealand, with an estimated 1.9K branded searches each, at 5.1% and 5% of the total. When we asked ChatGPT and Google AI Overviews about eye shadow brands, Bobbi Brown appeared in one of the five answers and Clinique in none.

Among eye shadow brands in New Zealand in September 2026

Who do people search for more?

Bobbi Brown and Clinique are searched for about as often as each other.

Bobbi Brown 1.9K searchesClinique 1.9K searches

Who does AI mention more?

Bobbi Brown, mentioned in 1 of 5 answers, Clinique in 0

Bobbi Brown in 1 of 5Clinique in 0 of 5

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Top eye shadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bobbi Brown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Clinique did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Anastasia Beverly Hills2nd
  3. Huda Beauty3rd
  4. MAC4th
  5. Tom Ford–
  6. Estée Lauder–
  7. Bobbi Brown–
  8. Clinique–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Huda Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maybelline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye shadow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bobbi Brown or Clinique more popular in search?

This chart shows how often people search Google for Bobbi Brown and Clinique by name. Each line represents a brand's share of searches for all eight eye shadow brands we track, month by month, from searches in New Zealand.

Bobbi Brown and Clinique among eye shadow brands in New Zealand, by month

Share of searches by month for Bobbi Brown, Clinique. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineTom FordEstée LauderMACHuda BeautyBobbi BrownCliniqueAnastasia Beverly Hills
Oct 202528.1%27.1%11.5%11.7%8.1%6.1%4.6%2.9%
Nov 202525.8%20.6%13.5%13.1%13.6%5.4%5.9%2.2%
Dec 202527.9%25.1%13.6%13.2%7.2%5.2%5.4%2.5%
Jan 202630.3%21.8%12.4%11.4%11.2%4.7%6.2%1.9%
Feb 202632.1%21.6%12.6%12.3%8.1%4.9%6.1%2.3%
Mar 202633.4%21.2%13.7%12.7%7.4%4.3%5.4%2%
Apr 202633%21.9%13.8%11.9%7.9%4.4%4.6%2.5%
May 202632.7%21.6%12.7%12.7%7.5%4.6%6.2%1.9%
Jun 202634.3%22.5%11.2%12.5%8%4.3%5.3%2%
Jul 202636.1%20.3%10.2%13.2%7.6%4.6%5.5%2.6%
Aug 202636.4%21%11.3%10.8%8.3%4.3%5.2%2.7%
Sep 202633.4%21.1%13.4%11.6%8.2%5.1%5%2.3%

How has the Bobbi Brown and Clinique comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Clinique took it in November 2025, Bobbi Brown took it in September 2026.
  • Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eye shadow brands in New Zealand moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
  • Across the 12 months ending September 2026, Clinique’s share of searches among eye shadow brands in New Zealand moved from 4.6% to 5%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

How did search popularity change for New Zealand eye shadow brands in September 2026?

2 changes

  1. In September 2026, Bobbi Brown overtook Clinique to rank 6th among eye shadow brands in New Zealand, with 5.1% of the searches.

  2. Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bobbi Brown’s and Clinique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobbi Brown

5 branded search terms

  • bobbi brown
  • bobbi brown concealer
  • bobbi brown foundation
  • bobbi brown lipstick
  • bobbi brown mascara

Clinique

1 branded search term

  • clinique

How the Brand Demand Index is measured

Other head-to-heads among eye shadow brands

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