Eye shadow brands in New Zealand:Which are most popular?
In September 2026, Maybelline was the most searched eye shadow brand in New Zealand, accounting for 33.4% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Huda Beauty was mentioned most often, in four of the five answers. Maybelline was recommended most often, coming first in two out of three responses that gave a list.
MaybellineShare of searches 33.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Tom FordShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Estée LauderShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MACShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Huda BeautyShare of searches 8.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top eye shadow brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Huda Beauty was mentioned most often, in four of the five answers. Maybelline was recommended most often, coming first in two out of three answers that gave a list. Anastasia Beverly Hills was second, and Huda Beauty was third. Tom Ford, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Huda Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Maybelline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye shadow brands
5 answers
Asked ChatGPT
“Which eye shadow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye shadow brands in New Zealand?”
Asked ChatGPT
“What's the best eye shadow brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eye shadow nz”
Searched Google, AI Overview
“best eyeshadow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which eye shadow brands do people search for most?
This chart shows how often people search Google for each eye shadow brand by name. Each line represents a brand's share of searches for all eight eye shadow brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maybelline, Tom Ford, Estée Lauder, MAC, Huda Beauty, Bobbi Brown, Clinique, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Tom Ford | Estée Lauder | MAC | Huda Beauty | Bobbi Brown | Clinique | Anastasia Beverly Hills |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 27.1% | 11.5% | 11.7% | 8.1% | 6.1% | 4.6% | 2.9% |
| Nov 2025 | 25.8% | 20.6% | 13.5% | 13.1% | 13.6% | 5.4% | 5.9% | 2.2% |
| Dec 2025 | 27.9% | 25.1% | 13.6% | 13.2% | 7.2% | 5.2% | 5.4% | 2.5% |
| Jan 2026 | 30.3% | 21.8% | 12.4% | 11.4% | 11.2% | 4.7% | 6.2% | 1.9% |
| Feb 2026 | 32.1% | 21.6% | 12.6% | 12.3% | 8.1% | 4.9% | 6.1% | 2.3% |
| Mar 2026 | 33.4% | 21.2% | 13.7% | 12.7% | 7.4% | 4.3% | 5.4% | 2% |
| Apr 2026 | 33% | 21.9% | 13.8% | 11.9% | 7.9% | 4.4% | 4.6% | 2.5% |
| May 2026 | 32.7% | 21.6% | 12.7% | 12.7% | 7.5% | 4.6% | 6.2% | 1.9% |
| Jun 2026 | 34.3% | 22.5% | 11.2% | 12.5% | 8% | 4.3% | 5.3% | 2% |
| Jul 2026 | 36.1% | 20.3% | 10.2% | 13.2% | 7.6% | 4.6% | 5.5% | 2.6% |
| Aug 2026 | 36.4% | 21% | 11.3% | 10.8% | 8.3% | 4.3% | 5.2% | 2.7% |
| Sep 2026 | 33.4% | 21.1% | 13.4% | 11.6% | 8.2% | 5.1% | 5% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.4% | 12.7K | -4.9% | -3 points | |
| 2, held 2nd | 21.1% | 8K | +4.2% | +0.1 points | |
| 3, held 3rd | 13.4% | 5.1K | +22.7% | +2.1 points | |
| 4, held 4th | 11.6% | 4.4K | +11.4% | +0.8 points | |
| 5, held 5th | 8.2% | 3.1K | +2% | -0.1 points | |
| 6, moved from 7th to 6th | 5.1% | 1.9K | +22.3% | +0.8 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5% | 1.9K | 0% | -0.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.3% | 880 | -12% | -0.4 points |
33.4%
Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -3 points.
2.
Tom Ford21.1%
Held 2nd. 8K estimated branded searches, +4.2% vs prior month. Share +0.1 points.
13.4%
Held 3rd. 5.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.
4.
MAC11.6%
Held 4th. 4.4K estimated branded searches, +11.4% vs prior month. Share +0.8 points.
8.2%
Held 5th. 3.1K estimated branded searches, +2% vs prior month. Share -0.1 points.
5.1%
Moved from 7th to 6th. 1.9K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
7.
Clinique5%
Moved from 6th to 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.3%
Held 8th. 880 estimated branded searches, -12% vs prior month. Share -0.4 points.
Which brand is most popular in search among eye shadow brands in New Zealand?
8 brands
In September 2026, Maybelline was the most searched among eye shadow brands in New Zealand, with an estimated 12.7K branded searches, 33.4% of all searches for the eight we track. Tom Ford is in 2nd place, 12.3 percentage points behind at 21.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Maybelline | 28.1% → 33.4% | 36.4%Aug 2026 | 25.8%Nov 2025 | 1st |
| Tom Ford | 27.1% → 21.1% | 27.1%Oct 2025 | 20.3%Jul 2026 | 2nd |
| Estée Lauder | 11.5% → 13.4% | 13.8%Apr 2026 | 10.2%Jul 2026 | 4th → 3rd |
| MAC | 11.7% → 11.6% | 13.2%Dec 2025 | 10.8%Aug 2026 | 3rd → 4th |
| Huda Beauty | 8.1% → 8.2% | 13.6%Nov 2025 | 7.2%Dec 2025 | 5th |
| Bobbi Brown | 6.1% → 5.1% | 6.1%Oct 2025 | 4.3%Mar 2026 | 6th |
| Clinique | 4.6% → 5% | 6.2%Jan 2026 | 4.6%Apr 2026 | 7th |
| Anastasia Beverly Hills | 2.9% → 2.3% | 2.9%Oct 2025 | 1.9%May 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Maybelline’s share of searches among eye shadow brands in New Zealand increased from 28.1% to 33.4%.
- Across the 12 months ending September 2026, Tom Ford’s share of searches among eye shadow brands in New Zealand decreased from 27.1% to 21.1%.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye shadow brands in New Zealand increased from 11.5% to 13.4%.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eye shadow brands in New Zealand decreased from 6.1% to 5.1%.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eye shadow brands in New Zealand decreased from 2.9% to 2.3%.
- Across the 12 months ending September 2026, Maybelline’s share of searches among eye shadow brands in New Zealand peaked at 36.4% in August 2026 and was lowest at 25.8% in November 2025.
- Across the 12 months ending September 2026, Tom Ford’s share of searches among eye shadow brands in New Zealand peaked at 27.1% in October 2025 and was lowest at 20.3% in July 2026.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye shadow brands in New Zealand peaked at 13.8% in April 2026 and was lowest at 10.2% in July 2026.
- Across the 12 months ending September 2026, MAC’s share of searches among eye shadow brands in New Zealand peaked at 13.2% in December 2025 and was lowest at 10.8% in August 2026.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eye shadow brands in New Zealand peaked at 13.6% in November 2025 and was lowest at 7.2% in December 2025.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eye shadow brands in New Zealand peaked at 6.1% in October 2025 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, Clinique’s share of searches among eye shadow brands in New Zealand peaked at 6.2% in January 2026 and was lowest at 4.6% in April 2026.
- Across the 12 months ending September 2026, Estée Lauder rose from 4th to 3rd among eye shadow brands in New Zealand.
- Across the 12 months ending September 2026, MAC fell from 3rd to 4th among eye shadow brands in New Zealand.
- Across the 12 months ending September 2026, Huda Beauty and Clinique held steady: their share of searches among eye shadow brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand eye shadow brands in September 2026?
7 changes
In September 2026, Bobbi Brown overtook Clinique to rank 6th among eye shadow brands in New Zealand, with 5.1% of the searches.
In September 2026, Estée Lauder gained share of searches among eye shadow brands in New Zealand, from 11.3% to 13.4%.
In September 2026, MAC gained share of searches among eye shadow brands in New Zealand, from 10.8% to 11.6%.
In September 2026, Maybelline lost share of searches among eye shadow brands in New Zealand, from 36.4% to 33.4%.
Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Tom Ford in New Zealand fell 15.4% over 12 measured months, from 9.4K to 8K in September 2026.
Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
Compare popularity between leading brands
- Maybelline vs Tom Ford: compare popularity
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- Tom Ford vs MAC: compare popularity
- Tom Ford vs Huda Beauty: compare popularity
- Estée Lauder vs MAC: compare popularity
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- Compare any of these brands
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