Brandwave

Clinique vs Dermalogica:Which is more popular by branded search in New Zealand?

In August 2026, Dermalogica had more branded searches than Clinique among skincare brands in New Zealand. Dermalogica was estimated to have 5.7K branded searches compared to Clinique’s 3.8K, and held a 2.8% Share of Search versus Clinique’s 1.9%.

Share of Search among skincare brands in New Zealand in August 2026Which is more popular in search, Clinique or Dermalogica?
Clinique1.9%3.8K searches
vs
Dermalogica2.8%5.7K searches

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Which is more popular in search, Clinique or Dermalogica?

Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clinique and Dermalogica among skincare brands in New Zealand, by month

Share of Search by month for Dermalogica, Clinique. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

How has the Clinique and Dermalogica comparison changed over the last 12 months?

  • Dermalogica was ahead of Clinique in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Clinique’s estimated Share of Search among skincare brands in New Zealand moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 3.2K to 3.8K.
  • Across the 11 months ending August 2026, Dermalogica’s estimated Share of Search among skincare brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches held steady at 5.7K.

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.

  2. Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 11 measured months, from 3.2K to 3.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Clinique’s and Dermalogica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clinique

2 branded search terms

  • clinique
  • clinique nz

Dermalogica

15 branded search terms

  • dermalogica
  • dermalogica cleanser
  • dermalogica moisturiser
  • dermalogica moisturizer
  • dermalogica nz
  • dermalogica precleanse oil
  • dermalogica serum
  • dermalogica skin cleanser
  • dermalogica skin smoothing cream
  • dermalogica skin smoothing cream 100ml
  • dermalogica skincare
  • dermalogica special cleanser gel
  • dermalogica spf
  • dermalogica sun cream
  • dermalogica sunscreen

How the Brand Demand Index is measured

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