Moisturizer brands in New Zealand:Which are most popular?
In September 2026, La Roche-Posay was the most searched moisturizer brand in New Zealand, accounting for 32.4% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in three out of four responses that gave a list.
La Roche-PosayShare of searches 32.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CeraVeShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
CetaphilShare of searches 21.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Estée LauderShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Kiehl'sShare of searches 4.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top moisturizer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in three out of four answers that gave a list. La Roche-Posay was second, and Cetaphil was third. Estée Lauder, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinique1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moisturizer brands
5 answers
Asked ChatGPT
“Which moisturizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best moisturizer brands in New Zealand?”
Asked ChatGPT
“What's the best moisturizer brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best moisturizer”
Searched Google, AI Overview
“face moisturizer for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which moisturizer brands do people search for most?
This chart shows how often people search Google for each moisturizer brand by name. Each line represents a brand's share of searches for all eight moisturizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, Estée Lauder, Kiehl's, Dermalogica, Clinique, Drunk Elephant. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | Estée Lauder | Kiehl's | Dermalogica | Clinique | Drunk Elephant |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 22.6% | 20.2% | 7.9% | 7.4% | 4.8% | 3.2% | 1.9% |
| Nov 2025 | 34.2% | 19.5% | 17.6% | 8.9% | 8.9% | 5.4% | 3.9% | 1.7% |
| Dec 2025 | 32.5% | 23.1% | 18.7% | 9% | 7% | 4.3% | 3.6% | 1.8% |
| Jan 2026 | 31.5% | 27.5% | 19.4% | 7.3% | 4.8% | 3.8% | 3.7% | 1.9% |
| Feb 2026 | 30.6% | 28% | 18.8% | 7.5% | 4.5% | 5% | 3.7% | 1.8% |
| Mar 2026 | 27.7% | 29.1% | 19% | 8.8% | 5.4% | 4.9% | 3.5% | 1.7% |
| Apr 2026 | 30% | 30.4% | 18.5% | 8.1% | 4.2% | 4.6% | 2.7% | 1.6% |
| May 2026 | 26.6% | 32% | 19.4% | 7.3% | 5.5% | 4.2% | 3.5% | 1.4% |
| Jun 2026 | 26.2% | 36.7% | 18.7% | 6.5% | 3.8% | 3.8% | 3.1% | 1.2% |
| Jul 2026 | 26.1% | 34.5% | 20.6% | 6.3% | 4.5% | 3.5% | 3.4% | 1.1% |
| Aug 2026 | 27.4% | 30.5% | 20.5% | 7% | 6.3% | 3.9% | 3.2% | 1.3% |
| Sep 2026 | 32.4% | 25% | 21.3% | 8.2% | 4.1% | 3.7% | 3.1% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.4% | 20K | +22.7% | +5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25% | 15.4K | -15.1% | -5.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21.3% | 13.2K | +8.1% | +0.9 points | |
| 4, held 4th | 8.2% | 5.1K | +22.7% | +1.3 points | |
| 5, held 5th | 4.1% | 2.5K | -32.1% | -2.2 points | |
| 6, held 6th | 3.7% | 2.3K | -0.43% | -0.2 points | |
| 7, held 7th | 3.1% | 1.9K | 0% | -0.1 points | |
| 8, held 8th | 2.2% | 1.4K | +77.6% | +0.9 points |
32.4%
Moved from 2nd to 1st. 20K estimated branded searches, +22.7% vs prior month. Share +5 points.
2.
CeraVe25%
Moved from 1st to 2nd. 15.4K estimated branded searches, -15.1% vs prior month. Share -5.6 points.
3.
Cetaphil21.3%
Held 3rd. 13.2K estimated branded searches, +8.1% vs prior month. Share +0.9 points.
8.2%
Held 4th. 5.1K estimated branded searches, +22.7% vs prior month. Share +1.3 points.
5.
Kiehl's4.1%
Held 5th. 2.5K estimated branded searches, -32.1% vs prior month. Share -2.2 points.
3.7%
Held 6th. 2.3K estimated branded searches, -0.43% vs prior month. Share -0.2 points.
7.
Clinique3.1%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.2%
Held 8th. 1.4K estimated branded searches, +77.6% vs prior month. Share +0.9 points.
Which brand is most popular in search among moisturizer brands in New Zealand?
8 brands
In September 2026, La Roche-Posay was the most searched among moisturizer brands in New Zealand, with an estimated 20K branded searches, 32.4% of all searches for the eight we track. CeraVe is in 2nd place, 7.4 percentage points behind at 25%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| La Roche-Posay | 32% → 32.4% | 34.2%Nov 2025 | 26.1%Jul 2026 | 1st |
| CeraVe | 22.6% → 25% | 36.7%Jun 2026 | 19.5%Nov 2025 | 2nd |
| Cetaphil | 20.2% → 21.3% | 21.3%Sep 2026 | 17.6%Nov 2025 | 3rd |
| Estée Lauder | 7.9% → 8.2% | 9%Dec 2025 | 6.3%Jul 2026 | 4th |
| Kiehl's | 7.4% → 4.1% | 8.9%Nov 2025 | 3.8%Jun 2026 | 5th |
| Dermalogica | 4.8% → 3.7% | 5.4%Nov 2025 | 3.5%Jul 2026 | 6th |
| Clinique | 3.2% → 3.1% | 3.9%Nov 2025 | 2.7%Apr 2026 | 7th |
| Drunk Elephant | 1.9% → 2.2% | 2.2%Sep 2026 | 1.1%Jul 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, CeraVe’s share of searches among moisturizer brands in New Zealand increased from 22.6% to 25%.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among moisturizer brands in New Zealand increased from 20.2% to 21.3%.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among moisturizer brands in New Zealand decreased from 7.4% to 4.1%.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among moisturizer brands in New Zealand decreased from 4.8% to 3.7%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among moisturizer brands in New Zealand peaked at 34.2% in November 2025 and was lowest at 26.1% in July 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among moisturizer brands in New Zealand peaked at 36.7% in June 2026 and was lowest at 19.5% in November 2025.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among moisturizer brands in New Zealand peaked at 21.3% in September 2026 and was lowest at 17.6% in November 2025.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among moisturizer brands in New Zealand peaked at 9% in December 2025 and was lowest at 6.3% in July 2026.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among moisturizer brands in New Zealand peaked at 8.9% in November 2025 and was lowest at 3.8% in June 2026.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among moisturizer brands in New Zealand peaked at 5.4% in November 2025 and was lowest at 3.5% in July 2026.
- Across the 12 months ending September 2026, Clinique’s share of searches among moisturizer brands in New Zealand peaked at 3.9% in November 2025 and was lowest at 2.7% in April 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among moisturizer brands in New Zealand peaked at 2.2% in September 2026 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, La Roche-Posay, Estée Lauder, Clinique and Drunk Elephant held steady: their share of searches among moisturizer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand moisturizer brands in September 2026?
7 changes
In September 2026, La Roche-Posay overtook CeraVe to become the leader among moisturizer brands in New Zealand, with 32.4% of the searches.
In September 2026, Estée Lauder gained share of searches among moisturizer brands in New Zealand, from 7% to 8.2%.
In September 2026, Drunk Elephant gained share of searches among moisturizer brands in New Zealand, from 1.3% to 2.2%.
In September 2026, Cetaphil gained share of searches among moisturizer brands in New Zealand, from 20.5% to 21.3%.
In September 2026, CeraVe lost share of searches among moisturizer brands in New Zealand, from 30.5% to 25%.
In September 2026, Kiehl's lost share of searches among moisturizer brands in New Zealand, from 6.3% to 4.1%.
Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Compare popularity between leading brands
- La Roche-Posay vs CeraVe: compare popularity
- La Roche-Posay vs Cetaphil: compare popularity
- La Roche-Posay vs Estée Lauder: compare popularity
- La Roche-Posay vs Kiehl's: compare popularity
- CeraVe vs Cetaphil: compare popularity
- CeraVe vs Estée Lauder: compare popularity
- CeraVe vs Kiehl's: compare popularity
- Cetaphil vs Estée Lauder: compare popularity
- Cetaphil vs Kiehl's: compare popularity
- Estée Lauder vs Kiehl's: compare popularity
- Compare any of these brands
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