Brandwave

How popular isDrunk Elephant?

In September 2026, people searched for Drunk Elephant by name about 1,350 times in New Zealand, a 42.1% increase from the previous year. These searches made up 2.2% of all New Zealand moisturizer brand searches, placing Drunk Elephant eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about moisturizer brands, Drunk Elephant did not appear in any of the answers.

Search and AI answers in September 2026

Drunk Elephant is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. La Roche-PosayShare of searches 32.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CeraVeShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. CetaphilShare of searches 21.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Estée LauderShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Drunk ElephantShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Drunk Elephant website (opens in a new tab)

Follow Drunk Elephant and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drunk Elephant did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Kiehl's4th
  5. Clinique5th
  6. Estée Lauder–
  7. Dermalogica–
  8. Drunk Elephant–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinique1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moisturizer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which moisturizer brands compete with Drunk Elephant?

Drunk Elephant against moisturizer brands in New Zealand, by month

Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, Estée Lauder, Kiehl's, Dermalogica, Clinique, Drunk Elephant. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilEstée LauderKiehl'sDermalogicaCliniqueDrunk Elephant
Oct 202532%22.6%20.2%7.9%7.4%4.8%3.2%1.9%
Nov 202534.2%19.5%17.6%8.9%8.9%5.4%3.9%1.7%
Dec 202532.5%23.1%18.7%9%7%4.3%3.6%1.8%
Jan 202631.5%27.5%19.4%7.3%4.8%3.8%3.7%1.9%
Feb 202630.6%28%18.8%7.5%4.5%5%3.7%1.8%
Mar 202627.7%29.1%19%8.8%5.4%4.9%3.5%1.7%
Apr 202630%30.4%18.5%8.1%4.2%4.6%2.7%1.6%
May 202626.6%32%19.4%7.3%5.5%4.2%3.5%1.4%
Jun 202626.2%36.7%18.7%6.5%3.8%3.8%3.1%1.2%
Jul 202626.1%34.5%20.6%6.3%4.5%3.5%3.4%1.1%
Aug 202627.4%30.5%20.5%7%6.3%3.9%3.2%1.3%
Sep 202632.4%25%21.3%8.2%4.1%3.7%3.1%2.2%

  1. 1.La Roche-Posay

    32.4%

    Moved from 2nd to 1st. 20K estimated branded searches, +22.7% vs prior month. Share +5 points.

  2. 2.CeraVe

    25%

    Moved from 1st to 2nd. 15.4K estimated branded searches, -15.1% vs prior month. Share -5.6 points.

  3. 3.Cetaphil

    21.3%

    Held 3rd. 13.2K estimated branded searches, +8.1% vs prior month. Share +0.9 points.

  4. 4.Estée Lauder

    8.2%

    Held 4th. 5.1K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  5. 5.Kiehl's

    4.1%

    Held 5th. 2.5K estimated branded searches, -32.1% vs prior month. Share -2.2 points.

  6. 6.Dermalogica

    3.7%

    Held 6th. 2.3K estimated branded searches, -0.43% vs prior month. Share -0.2 points.

  7. 7.Clinique

    3.1%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Drunk Elephant

    2.2%

    Held 8th. 1.4K estimated branded searches, +77.6% vs prior month. Share +0.9 points.

Compare popularity between Drunk Elephant and its closest rivals

Every comparison with Drunk Elephant

16 comparisons

How has branded search demand for Drunk Elephant changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Drunk Elephant in New Zealand rose from 950 to 1.4K.
  • Across the 12 months ending September 2026, Drunk Elephant’s share of searches among moisturizer brands in New Zealand peaked at 2.2% in September 2026 and was lowest at 1.1% in July 2026.

How did search popularity change for New Zealand moisturizer brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to become the leader among moisturizer brands in New Zealand, with 32.4% of the searches.

  2. In September 2026, Estée Lauder gained share of searches among moisturizer brands in New Zealand, from 7% to 8.2%.

  3. In September 2026, Drunk Elephant gained share of searches among moisturizer brands in New Zealand, from 1.3% to 2.2%.

  4. In September 2026, Cetaphil gained share of searches among moisturizer brands in New Zealand, from 20.5% to 21.3%.

  5. In September 2026, CeraVe lost share of searches among moisturizer brands in New Zealand, from 30.5% to 25%.

  6. In September 2026, Kiehl's lost share of searches among moisturizer brands in New Zealand, from 6.3% to 4.1%.

How are Drunk Elephant’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Drunk Elephant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • drunk elephant
  • drunk elephant skincare

Do you work for Drunk Elephant? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Drunk Elephant compete?

Drunk Elephant is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands17th of 221.3%Show ranking
Moisturizer brands8th of 82.2%Shown above
Tinted sunscreen brands7th of 73.3%Show ranking
Creator with pink hair and a pink jacket

Is Drunk Elephant your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free