Brandwave

Avène vs Drunk Elephant:Which is more popular?

In September 2026, Avène had more branded searches than Drunk Elephant among tinted sunscreen brands in New Zealand. Avène had about 3,600 branded searches, while Drunk Elephant had 1,300. Avène made up 9.2% of all tinted sunscreen brand searches we track, and Drunk Elephant accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about tinted sunscreen brands, Avène appeared in one of the five answers and Drunk Elephant in none.

Among tinted sunscreen brands in New Zealand in September 2026

Who do people search for more?

Avène, about 3 searches for every 1 for Drunk Elephant

Avène 3.6K searchesDrunk Elephant 1.3K searches

Who does AI mention more?

Avène, mentioned in 1 of 5 answers, Drunk Elephant in 0

Avène in 1 of 5Drunk Elephant in 0 of 5

Follow Avène vs Drunk Elephant and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tinted sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Avène was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Drunk Elephant did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Avène1st
  3. Bondi Sands1st
  4. Cetaphil–
  5. Clinique–
  6. Bioderma–
  7. Drunk Elephant–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tinted sunscreen brands

5 answers

  • Asked ChatGPT

    “Which tinted sunscreen brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best tinted sunscreen brands in New Zealand?”

      1. 1Avène
      2. 2Bondi Sands

    2. Asked ChatGPT

      “What's the best tinted sunscreen brand in New Zealand for everyday sun protection?”

      1. Searched Google, AI Overview

        “best tinted sunscreen”

        1. 1CeraVe
        2. 2Bondi Sands

      2. Searched Google, AI Overview

        “tinted sunscreen for face”

        1. 1Bondi Sands

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Avène or Drunk Elephant more popular in search?

      This chart shows how often people search Google for Avène and Drunk Elephant by name. Each line represents a brand's share of searches for all seven tinted sunscreen brands we track, month by month, from searches in New Zealand.

      Avène and Drunk Elephant among tinted sunscreen brands in New Zealand, by month

      Share of searches by month for Avène, Drunk Elephant. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCeraVeCetaphilAvèneBondi SandsCliniqueBiodermaDrunk Elephant
      Oct 202533.6%32%11.3%10.6%5%4.8%2.8%
      Nov 202532.2%31.4%10.7%12%6.9%3.9%2.9%
      Dec 202535.6%31.1%10.2%10.6%5.9%3.7%2.7%
      Jan 202640.6%30.5%9.7%6.7%5.8%4%2.7%
      Feb 202640.9%29.5%9.9%6.8%5.8%4.5%2.6%
      Mar 202641.9%29.3%10.2%6.3%5.4%4.4%2.4%
      Apr 202644.5%29%9.3%6.2%4.2%4.4%2.3%
      May 202645.7%29.2%9.3%5.3%5.3%3.3%2%
      Jun 202649.2%26.3%9.7%5.3%4.3%3.5%1.6%
      Jul 202645.9%28.8%10.5%5%4.8%3.6%1.5%
      Aug 202643.1%30.6%9.5%5.9%4.8%4.4%1.8%
      Sep 202636.8%33.6%9.2%7.4%4.9%4.8%3.3%

      How has the Avène and Drunk Elephant comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand tinted sunscreen brands in September 2026?

      1 change

      1. In September 2026, Drunk Elephant gained share of searches among tinted sunscreen brands in New Zealand, from 1.8% to 3.3%.

      How are branded searches counted?

      6 search terms

      Brandwave collects information about searches that people make online using Avène’s and Drunk Elephant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Avène

      5 branded search terms

      • avene
      • avene cicalfate
      • avene retrinal
      • avene sunblock
      • avene xeracalm

      Drunk Elephant

      1 branded search term

      • drunk elephant

      How the Brand Demand Index is measured

      Other head-to-heads among tinted sunscreen brands

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free